SB Design Square sees a continuous recovery and growth trend in the furniture market, launching a new dimension in the industry with a multipurpose loan for furniture purchases. This reinforces its position as a Home Design Solutions provider that meets both product and service needs in one place. In collaboration with Siam Commercial Bank (SCB), they have launched the campaign "Decorate Your Home with SCB Loans, Get Free Furniture at SB Design Square." Customers who shop at SB Design Square for 100,000 THB and choose to pay with SCB multipurpose loans will receive an additional 10,000 THB worth of free furniture. The campaign runs from today until December 31st.

Mr. Pidech Chawaldit, Executive Director of SB Furniture Group, revealed that the furniture market in 2022 is showing a continuous recovery, driven by noticeable changes in consumer purchasing behavior. Consumers are now focusing on products that offer functionality that aligns with their personal lifestyles while also enhancing the atmosphere of their homes. With more people living at home due to remote work and family activities, SB Design Square is committed to developing products and services and seeking partnerships to meet all consumer needs and provide a great home decorating experience. Recently, SB Design Square has partnered with SCB to launch the campaign "Decorate Your Home with SCB Loans, Get Free Furniture at SB Design Square."

“The collaboration between SB Design Square and SCB marks the first time in the furniture industry that multipurpose loans are being offered. With this campaign, the company aims to target specific customer segments through personalized marketing. Customers who have home loans with SCB can enjoy valuable offers when purchasing products and services from SB Design Square. We have unique product lines and services that cater to consumer lifestyles, including Zelection Built-in, a luxury built-in design innovation that allows for unique design freedom and comprehensive interior decoration solutions, and Condo Solutions, which offers superior design and decoration services for condos with complete systems that are convenient and quick, all in one place. Additionally, we offer a range of lifestyle furniture styles including modern, vintage, luxury, American, minimal, Scandinavian, and industrial loft, featuring world-renowned brands such as Habitat, Laura Ashley, and Universal. We also have Arterior Zeries, our latest service team that provides comprehensive design consultation and management, covering built-in furniture, interior decoration systems, and customized appliance selection presented in realistic 3D visuals to ensure a cohesive design that matches both home decor styles and lifestyles. We believe these products and services can effectively meet customer behaviors and interests while also driving our company's revenue this year,”

Ms. Ararat Chutimith, Senior Executive Vice President and CEO of Retail and Business Banking at Siam Commercial Bank, stated that the overall economic outlook in the second quarter faces increased challenges due to inflation, leading consumers to be more cautious with their spending, especially on large assets like housing. However, customers purchasing homes this year will benefit from relaxed regulations on housing loans and related loans (LTV measures) temporarily. First homes valued at no more than 10 million THB can be fully financed, plus an additional 10% multipurpose loan until the end of 2022. Therefore, developing housing loan products in an inflationary environment must prioritize value to meet the needs of real demand consumers. To align with sustainable financial business practices, the bank has expanded collaborations across various home-related industries to strengthen the business system and meet the increasing customer demand. This partnership with SB Design Square allows customers to manage liquidity with multipurpose loans and reduce the burden of home decoration expenses with valuable special privileges.

“The bank recognizes that more people are working from home and are interested in home decoration. First-time home buyers often need a certain amount of capital to purchase quality home decor. Therefore, we have partnered with SB Design Square to better serve our customers by supporting home purchase loans and multipurpose loans, ensuring customers have access to standard home decoration products. This also expands SCB's multipurpose loan base, as we plan to grow our multipurpose loan portfolio effectively through campaigns with new partners, including the campaign "Decorate Your Home with SCB Loans, Get Free Furniture at SB Design Square."


For the campaign “Decorate Your Home with SCB Loans, Get Free Furniture at SB Design Square,” customers who purchase products worth 100,000 THB at SB Design Square and choose to pay with SCB loans will be eligible to receive an additional 10,000 THB worth of free furniture from today until December 31, 2022. For more details, visit www.scb.co.th/th/personal-banking/promotions/loans/scb-sb-newhome.html.