In the midst of changes in the real estate world, the criteria for evaluation are no longer just about "location" or "price"; it has transformed into a matter of "quality of life" and "health," which have become the new standard.

When looking at the Rama 2 area, some may have a mental image of "the never-ending construction on Seven Generations Road," but if we look further, this is an area that is transforming into a new Growth Corridor of Bangkok's western side.

Today, we have the opportunity to have an exclusive conversation with Mr. Suthep Panyasakorn, CEO of D-Land Group Co., Ltd., a visionary executive who is willing to "tear down" all old beliefs to create a new standard for the concept of "home" with the company's highlight project, ESSENTIA RAMA 2.

D-Land Group has been active in the real estate industry for over 23 years, gaining recognition through various projects ranging from townhomes, single-family homes, to mixed-use developments. Past successes include projects like The Proud Prestige Bypass-Ratchaburi, townhomes such as Baan Dee The Hamilton Kanchanaphisek-Bang Yai, commercial buildings, condominiums like Dee Park Condo, and community mall rental projects under the brands Porto Chino and Porto Go, as well as a comprehensive quality home construction business.

These projects are a testament to the understanding of location and effective cost management, leading to the latest development, ESSENTIA RAMA 2, with a total project value of over 2 billion baht on a project area of over 43 rai, located in the Rama 2 area under the concept of "The Essence of Life: A Home Thoughtfully Designed for Peace of Mind."

‘Well-being’ is not a trend but the essence of modern living.

Mr. Suthep began the conversation with a perspective reflecting the current changes in the real estate world, indicating that consumer behavior is shifting from seeking mere external luxury to an era of spiritual and health luxury, also known as Longevity Living.

“We are in an era where people do not just want a big house; they want a home that contributes to a longer life,” Mr. Suthep stated.

“For D-Land, the term Well-being is not just about having a garden or a fitness center; it is about designing every square inch to harmonize with nature and the human body's mechanisms. This has been a significant challenge that we spent a long time refining to become what ESSENTIA is today.”


ESSENTIA RAMA 2: A Commitment to “Tear Down” for the Best

The core of today's discussion is the project ESSENTIA RAMA 2, where Mr. Suthep revealed a surprising behind-the-scenes fact that the planning of the layout took a full year and involved significant changes that demonstrate utmost dedication.

“We decided to demolish the show house and completely redo the layout.”

Originally, this land was planned for a high-density twin house and townhome project with up to 230 units, which in business terms means quick revenue. However, over time, Mr. Suthep saw things differently.

“Initially, we planned a typical project with twin houses and single-family homes totaling over 230 units priced between 4-10 million baht. We had even started building the show houses up to 40%. But when we sat down to reflect on our true purpose of creating a Well-being residence, we decided to ‘completely redesign the layout,’ even if it meant demolishing four show houses under construction to shift to a single-family home project that emphasizes quality of life, reducing the number of units to just 107 and increasing green space to 52% of the project.”


Delving into Thoughtful Design: The Difference You Can Feel

A key insight that led to the project's concept is the “problem of insomnia” among urban dwellers. Mr. Suthep shared that he studied the workings of the brain and four hormones (Dopamine, Oxytocin, Serotonin, Endorphins) to serve as the core of the design.

“The concept of Well-being is not just a temporary trend; it is a sustainable trend that people genuinely care about because we spend two-thirds of our day at home. Therefore, project development must plan a master plan to support health in every dimension, not just the house itself. I believe that the core of this concept can be adapted to create new standards for other projects as well.”

The uniqueness of ESSENTIA RAMA 2 does not stop at the overall concept but extends to every dimension of living and architectural design, in collaboration with Research Studio Panin led by Professor Dr. Tonkao Panin, who helped create a new definition of relaxation space through the concept of The Essences of Life, aiming to provide residents with happiness and promote health in four dimensions, covering the design of the house to the surrounding landscape, including:

  • The Essence of Serenity: Tranquility from over 11 rai of green space, with up to 500 large trees within the project and a spacious 4-meter backyard.
  • The Essence of Wellbeing: Health from nature surrounding the home, with common areas that facilitate exercise without the need to travel to a gym.
  • The Essence of Relationships: Interior design that enhances family relationships.
  • The Essence of Privacy: Private spaces that are well-designed in every corner of the house, including the design of spaces between each house to allow families to relax privately.

The success and commitment to maintaining this quality standard have led D-Land Group to receive honorary awards from KKP (Kiatnakin Phatra Bank), which confirms the potential for excellent project management and the creation of valuable and sustainable real estate.



The Heart Lies in the Project Layout and High Privacy

The key to this section is the design of the project layout in a Resort Layout that emphasizes openness, with highlights including the arrangement of houses spaced apart and the space between backyards known as The Backyard Concept, which is rare in typical housing projects.

  • Whisper Walk: In every backyard, there are no walls adjoining neighbors, but rather separated by a 4-meter wide private walkway, along with a resting path that vehicles cannot access, helping to reduce noise and maximize privacy.
  • Seamless Connection: Acts as a green pathway connecting every backyard directly to a massive 11-rai central garden, providing a living experience akin to residing in a luxury resort all year round, with every corner of the house overlooking green spaces.

“One of the feedback we received from customers is the feeling of freedom. Customers appreciate the unique house design that feels different, noticing the little details we thoughtfully considered, especially the backyard that creates a resting path connecting to the 11-rai green space, giving the atmosphere of being in a resort all the time while also ensuring that backyards are not adjacent, providing tranquility and privacy,” Mr. Suthep shared about the features customers love.

 



ERV Innovation: Homes that "Breathe" for Better Quality of Life

To address the health pain points, the project has implemented the ERV (Energy Recovery Ventilator) innovation from Switzerland in every bedroom to elevate health standards.

  • Oxygen Replenishment: The system continuously supplies fresh air and oxygen into the house, even when windows are tightly closed to block noise and heat.
  • PM 2.5 & CO2 Filter: Helps filter out fine dust and expels carbon dioxide accumulated from breathing during sleep, ensuring the brain receives clean air throughout the night, resulting in deep sleep and waking up truly refreshed.

Additionally, the project is designed in a Modern Tropical style that emphasizes openness and natural light, featuring the following standout functions:

 

  • Double Master Bedroom: Every house type features two large bedrooms to accommodate extended families or multi-generational living without sacrificing privacy.
  • Visitor Parking: Dedicated parking spaces for visitors to maintain order and reduce the issue of parking obstructing homes in residential alleys.
  • Rhythm Lane: A 1.5-kilometer long jogging path with an asphalt surface that reduces impact, offering views of the lake and green spaces designed to stimulate happiness hormones (Endorphins) specifically. Feedback from visiting customers has been impressed by these "little details that are significant," which proves why D-Land Group is a trusted developer and has successfully received quality awards from KKP, and ESSENTIA RAMA 2 is the culmination of that intention ready to deliver to every resident.



The Rama 2 Location and Confidence in the Future

Although the current image of Rama 2 raises concerns about travel and construction, Mr. Suthep sees a more interesting perspective.

“We analyze various data; Rama 2 is about to become a new Growth Corridor. Once the expressway and transportation projects are completed, the value here will jump immediately. We chose the location at km 40 because it is a 'resting point' or node where travelers often want to stop, which aligns with our data-driven location selection concept.”

“Rama 2 in the future will be a highly promising location. Those who see opportunities today are the ones investing in the most worthwhile future.”


Managing Amidst the Crisis of War

Moreover, the most challenging issue for real estate developers at this time undoubtedly relates to the situation of the Middle Eastern war, which impacts construction costs. Mr. Suthep responded sincerely, demonstrating a customer-centric management vision.

“Actual construction costs have risen over 12%. If we adjust the selling price accordingly, customers will be heavily impacted,” Mr. Suthep stated. “For premium single-family homes, we chose to absorb some of the costs ourselves by reducing our margin to maintain customer accessibility because we believe that in the long run, customer satisfaction and stability are more valuable than short-term profits.”

Mr. Suthep acknowledged that the concern is not just about material prices but also about ‘real purchasing power’ and the ‘rejection rate’ of loans that is increasing due to the economic situation.

“Therefore, we must prioritize screening strong customer groups and assist them in financial planning from the start to make their dream of homeownership a reality without becoming an excessive burden.”

The Next Steps for D-Land

In addition to the ESSENTIA RAMA 2 project, D-Land is also committed to expanding its customer base in the condominium segment, particularly in key economic zones such as Sriracha, Chonburi, through the D Park Condo.

“Sriracha is a location with very high real demand from workers in industrial estates like Pinthong and WHA. We see opportunities from people who pay thousands of baht in rent for apartments, which if they switch to paying for a condo priced at 1.3 - 1.5 million baht, they will own quality property close to their workplace with complete facilities.”

In terms of business goals, D-Land aims to open new projects, focusing on diversifying risks across cities with potential such as Rayong, Nonthaburi, and Ratchaburi, using the principle of screening areas with low household debt and strong purchasing power to ensure sustainable company growth.

All of this paints a clear picture that D-Land Group is not just a land developer but a "thinker" striving to merge science and art through the ESSENTIA RAMA 2 project, where every detail answers the question of “how can we live happily and in the best health?”

ESSENTIA RAMA 2: Premium single-family homes in Modern Tropical style starting from 10-25 million baht*

For more information: https://essentia.dl.co.th or call 1793

Official Line: @ESSENTIARAMA2