SC reaffirms its status as the market leader in luxury homes with a Market Share ranking of 1. The company is enhancing its collaboration with SCB, transitioning from a financial partner over the past 22 years to co-create a new Wealth Ecosystem that seamlessly integrates residential living, investment, and financial privileges into a single experience. This marks the launch of a first-of-its-kind premium privilege in Thailand for customers purchasing ultra-luxury homes, who will receive investment units along with the SCB WEALTH credit card privileges. The aim is to connect experiences related to Residential Asset, Investment Asset, and Financial Privileges, strengthening the comprehensive wealth management for the Wealth consumer group. The pilot will be launched at the SONLE RESIDENCES project soon, before expanding to other projects in the portfolio.

Mr. Natthapong Khunakarawong, CEO of SC Asset Corporation Public Company Limited (SC), stated, "As the market leader in luxury homes with a Market Share of homes priced at 20 million baht and above, we remain committed to developing residential projects while continuously creating new value for our customers in the long term. Recently, we have collaborated with Thai Commercial Bank or SCB to develop a new privilege for the Wealth customer segment. Customers purchasing ultra-luxury homes from SC who apply for loans with SCB and utilize the approved credit limit between August 1, 2026 – September 30, 2026 will receive investment units through their investment accounts with SCB, up to 20 million baht*, and enjoy the privilege of applying for the SCB WEALTH credit card for up to 1 year."

 

"Ultra Luxury customers today do not decide on a home based solely on aesthetics or location; they consider the overall asset potential, including residential living, value retention, and wealth management. Therefore, we aim to create a new experience that connects the world of residential living with the world of investment comprehensively. This means that when customers purchase a home, they will simultaneously own a Residential Asset, an Investment Asset, and receive Financial Privileges. This collaboration with SCB represents another significant step in enabling customers to own world-class residences, investment assets, and financial benefits in one offer," Mr. Natthapong added.

In the past, SC and SCB have been close partners for over 22 years, providing financial support for project development (Pre-finance) and financial assistance for project buyers (Post-finance) within the SC group. This collaboration will initially launch at SC's flagship single-house project, SONLE RESIDENCES, in August 2026, before expanding to other ultra-luxury projects in the SC portfolio.

Mr. Sarachart Rattanaporn, CEO of Thai Commercial Bank Public Company Limited (SCB), stated, "The long-standing collaboration between SCB and SC reflects a strategic partnership with a shared goal of delivering sustainable value to customers. This time, we are enhancing our collaboration by integrating the capabilities of both organizations to create a Seamless Wealth Experience that connects luxury residential living with financial and investment solutions seamlessly."

Despite the challenges in the real estate market, the Wealth customer segment continues to prioritize quality assets that can retain value and grow in the long term, particularly ultra-luxury real estate, which remains one of the key Asset Classes in wealth management. Given this, we are collaborating with SC, a key partner in the real estate sector, to design benefits that integrate residential living, investment, and wealth management comprehensively. This reflects SCB's commitment to enhancing the Wealth Experience across both asset and lifestyle dimensions, reinforcing the role of SCB WEALTH as a Trusted Wealth Partner ready to support customers in creating, preserving, and passing on wealth, as well as co-designing a secure and sustainable financial future at every life stage."

Both SC and SCB plan to extend these benefits to other ultra-luxury projects in the future, aiming to create an even more comprehensive living and wealth management experience, and jointly establish a new standard for serving the Wealth customer segment in the Thai real estate sector. Updates on the progress of future projects will be announced soon.