Sansiri unveils a refreshed dcondo for the new year 2023, aligning with the Well-Being trend targeting Gen Y & Z for a well-rounded life. The company aims to capture the market nationwide with the launch of 5 new dcondo projects in 5 locations, setting a sales target of over 2.2 billion baht this year.

Mr. Ongart Suwannakul, Assistant Managing Director of Condominium Project Development at Sansiri Public Company Limited, stated that Sansiri sees positive signs of economic and tourism recovery, especially with the reopening of the country to foreign visitors. This is a good indicator for the increasing demand in the condominium market both in Bangkok and upcountry. This year, we continue to emphasize the Speed to Market strategy, acting swiftly to accommodate the market recovery and customer demand. We kick off the year by refreshing the “dcondo” brand, which has been the number one brand of Sansiri in the affordable condominium segment, consistently receiving excellent customer feedback over the past 13 years in both sales and project development that resonates with the younger generation. This year, we are modernizing the brand image under the concept of “Stay Well-Rounded: A Condo Designed for a Well-Rounded Life”, presenting a new condominium concept that prioritizes well-being in all aspects of life, focusing on Well-Being, which has been a global megatrend discussed continuously over the past 2-3 years. The COVID-19 pandemic has changed the lifestyles of people worldwide, leading many to prioritize physical and mental health and seek a better, safer, and more sustainable life. This is reflected in the strengths of the dcondo brand, which offers Fully Furnished units with complete facilities, located in large communities near universities, neighborhoods, and job hubs with high demand for condominium purchases, whether for living or investment. We plan to launch all 5 dcondo projects nationwide this year, with a total value of over 4.5 billion baht, led by the first two projects: dcondo Reef Phuket starting at 1.59 million baht* and dcondo Sand Hat Yai starting at 1.79 million baht.*

dcondo Sand Hatyai

Currently, Sansiri has developed over 23 dcondo projects nationwide, with a total project value exceeding 22 billion baht. With the brand refresh after 13 years, Sansiri redefines the term Well-Being not just as health care, wellness, safety, or exercise, but also includes mental health, promoting a Positive Mindset and providing a space to recharge daily life. The focus is on targeting Gen Y & Z aged 18-35, including students, recent graduates, or First Jobbers and investors, while tapping into the real insights of modern living. As life becomes more challenging, it can be beneficial to have a space that offers a Safe Zone for both body and mind. The new dcondo brand will be developed under the concept of Stay Well-Rounded, covering four aspects:

  • Well Location Rounded: A location that makes life easier - close to educational institutions, universities, urban communities, job hubs, and shopping centers, surrounded by complete amenities.
  • Well Environment Rounded: Safeguarding the mind with designs that align with lifestyles and connect with nature, including the use of materials that are conducive to living, such as plants that absorb toxins, air-purifying tiles, touchless sanitary ware, and the addition of a Well-rounded Program that supports both physical and mental health, such as Yoga Classes and Body Combat.
  • Well Facilities Rounded: Safeguarding the body with comprehensive common areas that cater to all activities.
  • Well Space Rounded: Fully furnished rooms with layouts suitable for use and upgraded furniture that meets the Stay Well-rounded concept, such as Memory Foam sofas that adjust to individual body shapes.

This March, prepare to meet the first two dcondo projects under the concept of Life Well-Rounded: Stay Well-Rounded, which include:

  • dcondo Reef Phuket starting at 1.59 million baht* in a prime location near the city center, just 7 minutes to Central Phuket and 10 minutes to Patong Beach, a lifestyle tourist destination in Phuket, surrounded by complete amenities such as Red Mountain Golf Club, Prince of Songkla University, and Bangkok Hospital Phuket.
  • dcondo Sand Hat Yai starting at 1.79 million baht* in the heart of Hat Yai city, connecting to Kanjanavanit Road, making travel easy, just 10 minutes to Central Hat Yai, Makro Hat Yai, Kim Yong Market, and 15 minutes to Prince of Songkla University, Songkla Hospital, and Bangkok Hospital Hat Yai.
    Register for more information and special offers at: http://siri.ly/PcSn6Y1

With the overall condominium market set to recover, Sansiri believes that dcondo, one of the popular brands in the Affordable Segment, will continue to succeed in sales and receive positive market feedback. The brand refresh will precisely meet customer needs, making dcondo a key driver to strengthen and boost Sansiri's sales targets while invigorating the condominium market in the Affordable Segment and the real estate market in provincial areas this year. In addition to launching 5 new dcondo projects this year, we are also ready to proceed with the transfer of dcondo Phana in the heart of the Charan area this May, confident that it will receive a positive response from customers, just like dcondo Thara-Charan, which has successfully completed 100% of its transfers,” Mr. Ongart concluded.

Follow the good life from dcondo on YouTube: https://youtu.be/bWlaCEo_chs