• Embracing the E-Commerce Trend of 2026 where content and “genuineness is the sales magnet” reveals that the Thai E-Commerce market is growing rapidly at 20% per year as digital consumers trust “real experiences” more than advertisements.
  • Expanding the Ecosystem nationwide, targeting major cities like Phuket and Khon Kaen, along with the launch of “Insight Creator,” empowering Sansiri employees and insiders to share real experiences.
  • Continuing to organize exclusive seminars to build on success with “Creator Connect #2 by SANSIRI Affiliate” gathering experts to upskill AI to equip new-age creators.
  • Setting a sales target for projects through the E-Commerce platform in 2026, aiming for over 700 million baht from both Live Commerce and the Sansiri Affiliate Program, along with special discounts for customers booking Sansiri residential projects through Sansiri 24Online Booking throughout 2026.

Mr. Sriampai Rattanamayu, President of Marketing at Sansiri Public Company Limited, Thailand's leading real estate brand, revealed that Sansiri reinforces its position as a leader in digital marketing strategies in the Thai real estate sector, announcing success in the “Sansiri Affiliate Program” model that has driven strong growth in line with global and Thai E-Commerce trends in 2026, entering the era of Commerce OS and Creator-Driven Trust fully, as reflected in the past year's success with sales from this project exceeding 200 million baht, while continuing to expand collaborations with creators and the new generation nationwide through a major seminar to conclude the first half of the year, “Creator Connect #2 by SANSIRI Affiliate.”

Embracing the E-Commerce Trend of 2026 where content and “genuineness” is the sales magnet.

According to the E-Commerce trend report for 2026, the overall market in Southeast Asia continues to grow strongly, especially in Thailand, which has a growth rate of approximately 20% per year (report from Shopify & WeOmni 2026), contrasting with the global average that is starting to slow down as the Thai market fully enters the Mobile-First era, with traffic on smartphones reaching 77% alongside the transition of the Affiliate Marketing model to a “Modern Direct Sale” and Creator Economy where Millennial (Gen Y) and Gen Z consumers, who are the main purchasing power, decide to buy products based on content, stories, and reviews from real experiences of third parties or Micro-Influencers rather than traditional advertising.

For high-value and sensitive businesses such as real estate, this trend has led Sansiri to transform into a Trust-Led Affiliate, selecting the right projects for creators to share their “real-life experiences in actual projects”, including lifestyle, travel, environment, and management by the juristic person, which are deep insights that property buyers in 2026 want to know before choosing a project for living or investment. This has resulted in the marketing model through Sansiri's 3C strategy, which includes “CONTENT” (creating videos and posts about Sansiri condos and houses), “CONNECT” (sharing content through their own online channels), and “COMMISSION” (receiving compensation) being overwhelmingly successful.

Revealing the success statistics of “Sansiri Affiliate”

After Sansiri pioneered and created a phenomenon by seriously implementing Affiliate Marketing at the organizational level as one of the first in the Thai real estate industry since 2019 and elevated the Sansiri e-Commerce platform to be the most comprehensive in the industry, the Sansiri Affiliate project has now set astonishing new records:

  • Total sales (GMV) exceeded 200 million baht from the efforts of creators over the past year.
  • The number of applicants for the program surged to nearly 4,000 people, with over 60% passing the rigorous selection process.
  • Record-high commissions awarded, exceeding 1.5 million baht per contract, with over 200,000 baht per month earned by some participants from the project.

This success is also reflected in the diverse success stories of participants who have turned side incomes into new careers in the creator economy, such as online sellers transitioning from cosmetics to modern real estate brokers, lifestyle content creators who have never sold real estate before but can generate massive sales, and applicants from various professions, including foreign influencers (with over 60,000 followers), models, freelance actors, civil servants, teachers, singers, local politicians, etc.

Laying out plans for the first half of 2026: Targeting major cities, creating a seamless operating system, and engaging employees as ‘Insight Creators’

Throughout the first half of 2026, Sansiri has been continuously building momentum by expanding the Creator Community to major cities across the country where Sansiri has projects, organizing on-tour events such as SANSIRI Affiliate LIVE IN Phuket at The Society Phuket and SANSIRI Affiliate LIVE IN Khon Kaen at The Base Sri Chan - Khon Kaen, providing opportunities for local creators to partner and earn from over 118 projects nationwide, including single houses, townhomes, and condominiums.

Additionally, Sansiri has introduced a new dimension by launching the “Insight Creator by SANSIRI Affiliate” campaign, a program specifically for Sansiri employees, aiming to empower them to leverage their potential as “insiders” who deeply understand the true insights of projects, sharing stories and experiences through sales tools such as the Personal Coach system for employees, the E-Learning program “Creator Sellciety” with fun challenges throughout the year to create a sustainable digital marketing DNA and additional income opportunities for employees.

In 2026, Sansiri also aims to develop effective sales support tools to facilitate creators in selling, such as a Dashboard for tracking sales, an admin support team, and an AI/Data Insights system, along with expanding seamless Affiliate channels under the Commerce OS model, including Affiliate campaigns for special online booking websites (CURATED Living by SANSIRI x PDM BRAND) and online condominium booking campaigns throughout the year via Sansiri 24 Online Booking to Shopee Affiliate for selling Sansiri's E-Vouchers, aiming to increase the number of individuals earning from Affiliates in the hundreds of thousands and millions of baht this year.

Continuing the momentum! Hosting the grand seminar of the year “Creator Connect #2 by SANSIRI Affiliate”

To reinforce its market leadership and equip the New Generation Property Creators, Sansiri organized the grand seminar for the second year titled “Creator Connect #2 by SANSIRI Affiliate” last month for over 80 selected creators. The event featured executives from Sansiri sharing their vision and a special TALK session with leading speakers and experts from the country sharing knowledge on the topic “Future of Property Affiliate,” along with workshops: AI Creator Toolkit 2026 to choose the right tools before using AI to drive sales and Workshop: AI Workflow for Property Affiliate to think-do-sell with AI throughout the system to elevate the standards of Thai creators to an international level.

Sansiri is ready to welcome everyone into the digital Ecosystem, inviting them to be part of creating new careers without the need to be traditional brokers under the concept “Post it, book it, earn up to 1.5 million baht”* Interested individuals can follow more details and apply on Sansiri's online platform https://siri.ly/KbVi5V6

*Note: Conditions are as specified by the company.