• Sansiri (SIRI) showcases its potential as the leading real estate company, achieving first-half sales (1H/69) exceeding targets at 25.5 billion baht, accounting for 53% of the annual goal (48 billion baht), reflecting strong brand confidence and excellent reception of its bonds from investors.
  • Created a Sold Out phenomenon with a total of 12 projects valued at 18 billion baht, signaling positive momentum with another 8 projects poised for Sold Out, worth over 11 billion baht.
  • In the second half, Sansiri accelerates by launching 21 new projects valued at 27 billion baht, highlighting the debut of its first Wellness Community along the new Bangkok-Krit road and Ratchaphruek, the largest residential community of Sansiri over 1,000 rai, alongside urban condos and high-yield condos in major cities.

Mr. Vicharn Viriyaputhit, CEO of Sansiri Public Company Limited (SIRI), stated, "Sansiri continues to maintain stability and strong growth according to our planned strategy. In the first half of the year (ending June 30, 2023), we achieved total sales of 25.5 billion baht, which is 53% of our annual target (48 billion baht), surpassing the first-half goal as planned, clearly reflecting the highest consumer trust in the Sansiri brand, as well as investor confidence in the company's bond issuance throughout the period.

For the second half, despite the overall economic landscape and external factors still posing challenges, we believe that government stimulus measures and the downward trend in interest rates will be a significant turning point in unlocking purchasing power for both real demand and investors. Sansiri's readiness with a portfolio covering all segments will enable us to respond quickly and effectively to this market recovery, alongside managing a strong backlog of over 27 billion baht, which will start recognizing revenue this year at over 40%, supporting significant revenue growth in the second half.

Analyzing the success in the first half, Sansiri created a Sold Out phenomenon by closing sales on 12 projects valued at over 18 billion baht (such as Bukan Bangkok-Krit, Burasiri Rama 2, Saransiri Koh Kaew Retreat, The Line Vibe, XT Phaya Thai) and has another 8 projects valued at over 11 billion baht lined up for closing sales.

Mr. Vicharn Viriyaputhit, CEO of Sansiri Public Company Limited (SIRI)

In the high-rise segment, the strategy of delivering ready-to-move-in projects in the Premium category meets the real demand for high-quality products, alongside launching new brands and revitalizing strong existing brands for success again. We continue our strategy of joint ventures with global partners, resulting in significant success in the first half, reflected by the viral trend of customers queuing to book condos in advance for weeks, starting with Love Charoen Nakhon and followed by XT 10 Ekkamai. Additionally, the latest condo launched in June, dcondo vite in Pattaya (the third project in the area), achieved 90% sales within just a few days of its launch, with the most competitive pricing in the location (starting at 1.79 million baht) and Vay Rama 9, a new ready-to-move-in condo targeting real demand for immediate transfer. Moreover, the Rare Asset segment of ready-to-move-in condos in the city center, such as Via 34 and Via 61, continues to see ongoing transfers, while the Strategic Location portfolio starts with Phuket's The Base Cherngtalay, with sales reaching 90%, followed by The Base Srichan Khonkaen, as well as zones in Chiang Mai and EEC (Pattaya-Bang Saen) that generate high rental yields attracting investors and foreigners.

In the low-rise segment, the Anasiri brand, priced between 3-7 million baht, effectively meets the needs of the new generation, achieving total sales of over 350 units, particularly with two new projects, Anasiri Rama 5 - Sirindhorn and Anasiri Srinakarin - Phraeksa 2, which closed the first phase within just 2 days, surpassing 400 million baht. Similarly, the Setthasiri Great Ring-Jatu Chot project received excellent feedback, closing the first phase during the pre-sale. The Sansiri Luxury Collection, such as Narasiri, also showcased strong performance by closing the first phase during the pre-sale for both the Bangkok-Krit and Borommaratchachonnani projects, necessitating the rapid launch of new phases to meet demand. Additionally, three prime low-rise locations showing outstanding growth include 1. Don Mueang, a major hub in northern Bangkok, with an average land price growth of 11% per year and generating a rental yield of up to 7%, 2. Ram Inthra - Jatu Chot, catering to expanding families benefiting from the Chalong Ratch Expressway extension, and 3. Pracha Uthit, a hot zone accommodating customers expanding from Rama 3 - Sathorn, connecting to the ring road and the M82 motorway to Hua Hin in the future.

Mr. Vicharn further stated, "Our aggressive plan for the second half includes launching 21 new projects (12 low-rise, 9 condominiums) valued at 27 billion baht, focusing on managing ready-to-move-in projects alongside launching iconic big projects in high-potential locations in both Bangkok and Phuket. Key highlights include the low-rise segment, launching three luxury single-house projects simultaneously (Setthasiri Great Don Mueang, Setthasiri Rattanathibet, and Burasiri Well Bangkok-Krit), while creating a new historical milestone by launching Sansiri's first Wellness Community on over 142 rai along the new Bangkok-Krit road and Ratchaphruek, the largest residential community of Sansiri on over 1,000 rai. Furthermore, we are expanding our investment in the Phuket market under The Tales brand, luxury pool villas, fully completed and ready for viewing soon.

In the condominium segment, we continue to launch projects, led by The Monument Sathon, a new brand house project (HAUS) in T77, Canvas Palette Cherngtalay, and penetrating prime locations in Phuket's urban and tourist zones (Sam Kong, Patong). Additionally, there are six ready-to-move-in projects valued at over 18.3 billion baht that can immediately generate revenue recognition for the company.

Regarding the overall market outlook, Sansiri assesses that the real estate market is currently signaling recovery, as evidenced by internal statistics from Sansiri in terms of sales, transfer of ownership, and the bank's loan rejection rate, which has significantly improved. Moreover, the overall industry is beginning to see other operators returning to conduct marketing activities and launch new projects actively. Sansiri's brand readiness and diverse portfolio will be a significant advantage in maintaining market leadership.