Sansiri Achieves Over 5.2 Billion Baht in Sales from Big Campaign 'This House, Ha Ha Ha' in Just One Month, Pushing Forward with Strong Selling Points in Service, Design, and Functionality

Uthai Uthaisangsuak, CEO of Sansiri Public Company Limited, revealed the halfway success of the campaign, stating: Sansiri has achieved over 63% sales of this campaign, exceeding 5.2 billion baht in just one month, reflecting the increasing demand for housing among real demand customers across all segments amidst a challenging market situation. The single house and townhome projects received the highest customer response, including: Setthasiri Charan-Pinklao 2 and Anasiri Bang Yai for townhomes like Siri Place Phaholyothin 52 and Siri Place Pracha Uthit 90, and for condominiums like The Line Phaholyothin Park Building B and The Line Vibe XT Huai Khwang. The factors influencing customers' decisions to purchase Sansiri projects include the value and promotions of the 'Good Mood Promotion', which is the best special promotion currently offered, the brand quality under Sansiri standards, the project's convenient location, appealing design, and practical functionality, as well as service delivery throughout the living period.

In the second half of this campaign, Sansiri will continue to offer the new interest rate of just 2.15% for up to 3 years*, which is the best rate from banks never seen before in the real estate industry, making it easier for all Thais to own homes and reducing the burden of home payments. Additionally, research by Sansiri found that the main deciding factor for customers purchasing housing is 'service', where Sansiri leads with its comprehensive Sansiri Service that meets the needs of customers across all segments. We have created video content explaining the service, which is a standout selling point of Sansiri in four areas, making it easier to understand and tangible through a cartoon gang representing potential homeowners, emphasizing the vision 'YOU Are Made For Life' through cartoons that create 'laughter' and 'smiles' for 'you' because everyone is at the center of Sansiri's project and service development.

Watch the VDO explaining the four distinctive services of Sansiri through the cartoon characters on Sansiri's Facebook Page, including Sansiri Service Episode 'Don't Think You Can't See' explaining LIV-24 technology connecting full security and building control systems, integrating AI and IoT for real-time operation, alerting immediately in case of incidents, sending notifications to the central command center to coordinate with relevant agencies, enhancing safety for residents 24 hours a day. Sansiri Service Episode 'Sneaking Home' explaining Sansiri Security System offers superior safety standards with trained security personnel from Sansiri Security Inspection (SSI)*, who are well-selected to work alongside modern security technology, caring for residents with dedication throughout their living period. Sansiri Service Episode 'Worry-Free Repairs' explaining Sansiri Home Care provides easy home maintenance reporting through the Sansiri Home Service Application, and even after the warranty expires, residents can rest assured as Sansiri offers additional service Sansiri Living Care for one-time repairs, ensuring quality from expert technicians from Sansiri. Sansiri Service Episode 'All-Purpose Assistant' explaining Living Experience provides residents with 360-degree care from Plus Property, including assistance with buying, selling, or renting, as well as Move-In Experience and Living Privilege, offering special rights and services along with numerous activities from Sansiri Family throughout the living period.