• AP Thailand, under the promise of a better life that can be chosen, reaffirms its leadership in the Thai residential property development business with over 33 years of experience and trust from customers.
  • Strengthening the Apitown brand, emphasizing the stance of "Quality homes that elevate life from AP" with confidence in a continuous and tangible investment expansion roadmap, including 15 new projects ready for occupancy, totaling 13,530 million baht.
  • Celebrating the 5th year of the Apitown brand with a major campaign "Apitown Across Thailand" marking growth on the path to becoming a leader in property development, expanding single-family homes, townhomes, and duplexes across all regions of Thailand.
  • The campaign's highlight presents a profound dimension in developing living spaces that reflect the understanding of the context of Thai families in each province, including homes, food, and the mother's kitchen that the new generation has grown up with, designing Apitown homes to be quality homes that understand real life.
  • Partnering with "Chef Kapom" to travel north and south alongside Apitown, sharing the charm of Thai families, the flavors of home-cooked meals, and the power of returning home that energizes everyone's life journey.
  • Apitown is a destination that captures the hearts of customers in various provinces through quality home designs from AP, preparing to launch 4 new projects this year, upgrading every detail in the best locations in each province, starting with 3 key cities: Suphanburi, Rayong 2, and Hat Yai, confident in the growth potential of these provinces with clear purchasing power.
  • Preparing to establish "Apitown" as the true quality home from AP, addressing the new dimensions of urban family life across all regions of Thailand, distinguished by the design of every space in the project, supporting a superior lifestyle with comprehensive amenities including a Co-Living Lounge, fitness center, swimming pool, and large garden, along with AP Living Service, an innovative 24-hour smart safety management system.
  • Meet the Apitown project, quality homes that elevate life from AP, ready to launch new projects in 3 key cities: Apitown Suphanburi pre-sale on July 20-21, starting from 1.99 - 4.99 million baht, Apitown Rayong 2 pre-sale on August 24-25, starting from 2.09 - 4.99 million baht, and Apitown Hat Yai pre-sale in the 4th quarter of 2024. For more information, visit http://apth.ly/AP-Apitown.
  • Follow the campaign #ApitownAcrossThailand x Chef Kapom, experiencing the joy of real life across Thailand, traveling north and south, tracing local flavors of home-cooked meals, towards designing quality living spaces from AP that are ready to grow and elevate urban quality of life throughout Thailand together. Through main channels such as Facebook and YouTube AP Thai.

Mr. Witakarn Chantawimon, Deputy Managing Director of Corporate Strategy and Innovation at AP Thailand, stated, "AP Thailand strengthens its expansion plan into provincial markets, building on the brand 'Apitown' under the principle 'Apitown – Quality homes that elevate your life from AP,' reaffirming its leadership in the residential property development business that has never stopped for over 33 years, with the development of single-family homes, townhomes, duplexes, and condominiums totaling over 400 projects in quality locations throughout Bangkok and its vicinity, bringing expertise in developing residential projects and quality spaces to enhance urban living quality, expanding investment in projects through the brand 'Apitown' that will offer new home product designs unique to each region, ensuring it meets the diverse demands and lifestyles of customers across Thailand."

This year, the Apitown brand enters its 5th year with tangible project development growth, offering quality homes through a variety of products, including single-family homes, townhomes, and duplexes, gaining the trust of family customers in various provinces with a roadmap for continuous project investment, totaling 15 new projects ready for occupancy, valued at over 13,530 million baht, including 4 new projects this year valued at a total of 3,200 million baht, starting with 3 key cities: Apitown Suphanburi valued at 750 million baht, Apitown Rayong 2 valued at 950 million baht, and Apitown Hat Yai valued at 800 million baht.

Apitown, quality homes that elevate your life from AP, aims to be more than just a residential project but to deliver a new standard that enhances every life experience beyond expectations through 3 main strategies:

1) Aggressively developing projects in new cities with strong economic growth potential, clear customer demand, and continuous purchasing power.
2) Targeting quality land Location in Location connected by various routes.
3) Focusing on developing projects to be part of the city by incorporating the unique lifestyle of customers in each city, decoding insights into home design and functional space to create the best living areas that meet customer needs in every province, ensuring that every development of Apitown delivers quality homes that elevate the best quality of life from AP, filled with energy, pride, and future value appreciation.

Strategy 1: Aggressively investing in project development in central provinces connecting regional economic zones with growth potential from various dimensions, and importantly, it is a Blue Ocean market with a not dense supply of residential projects but strong purchasing power, with demand from new generation family customers with high purchasing power looking for quality homes from leading national brands.

Previously, Apitown projects in various provinces have received a good response, recently achieving an average sales rate of about 40% – 50%, especially Apitown Khon Kaen and Apitown Rayong, which are preparing to close the final phase of sales within this year.

Strategy 2: Targeting quality land Location in Location every Apitown project is located in good locations close to all conveniences, near work centers, lifestyle communities, and local business markets, surrounded by complete facilities such as schools and hospitals.

Strategy 3: Developing projects to be part of the city starting with the AP Design Lab team studying the real-life usage of customers and applying diverse lifestyle insights to create a new standard through home design that responds to a better life that can be chosen, covering all segments from starting families to medium and large families.

“AP aims for every home in the Apitown project to be ready to deliver quality spaces to customers through the design of Space Function that meets all needs today and in the future, responding to real usage in what customers are looking for the most, such as designing spaces for sitting, large dining areas accommodating both family use and hosting guests, connecting to a closed Thai kitchen. Moving up to the second floor, the Master Bedroom includes 2-3 additional bedrooms with en-suite bathrooms, where customers can also adjust the function to be a prayer room and office, along with the option to use Home Automation technology that is practical and easy to maintain, while the Façade Design focuses on modern urban design but infused with the unique charm of each region, with the key highlight being the central area that AP is confident is superior in every dimension, fully equipped with a 24 hour fitness center, modern co-working lounge, swimming pool, and garden designed to accommodate members of all ages.

In the second half of this year, AP is ready to launch new projects, starting with 3 key cities: Apitown Suphanburi, located on a major road in the heart of Suphanburi, just 3 minutes from Robinson Suphanburi, pre-sale on July 20-21, starting from 1.99 - 4.99 million baht, Apitown Rayong 2 located on a major road in the heart of 3 industrial estates, just 10 minutes to Central Rayong, pre-sale on August 24-25, starting from 2.09 - 4.99 million baht, and Apitown Hat Yai, a high-potential location, just 5 minutes to Hat Yai Airport, pre-sale in the 4th quarter of this year.

Launching the major campaign “Apitown Across Thailand” presenting a perspective on life across Thailand under the belief that “A home is a life charging station.”

Recently, AP is ready to launch the major campaign “Apitown Across Thailand” in collaboration with “Chef Kapom” to present life through Apitown homes, homes that are happy, peaceful, and comfortable, where everyone in the family can spend quality time together through cooking each meal at home. This time, in addition to reinforcing the image of a property leader that understands the context of diverse lifestyles, leading to expertise in designing living spaces in the AP style, it also shares the charm of Thai families, the story of home-cooked meals, and the return home, “Apitown,” a destination for elevating the best quality of life in each province, fulfilling every meaning of a home that charges life energy.

Chef Kapom said, “If I were to define the term perfect home, each person would have a different meaning. But for me, cooking makes a home more complete. The kitchen and the flavors of home-cooked meals are the encouragement that stays with us until the day we look for a new home, where every space and dimension must be able to fulfill our needs. It is a home that charges life energy. From my experiences traveling north and south with the Apitown brand, quality homes from AP, I can feel that AP can design homes that perfectly respond to the unique usage of each province. Most importantly, every space in the home truly meets the needs of family members. I feel energized and warm every time I see families enjoying meals together at home. The conversations during every meal I prepare inspire me and are the greatest reward of my chef life that I cannot find anywhere else but at home, and the homes in the Apitown project can be designed with diverse characteristics while being filled with the warmth of a real family.”

Join us in following the campaign #ApitownAcrossThailand x Chef Kapom, experiencing the joy of real life across Thailand, traveling north and south, tracing local flavors of home-cooked meals, towards designing quality living spaces from AP that are ready to grow together throughout Thailand through main channels such as Facebook and YouTube AP Thai, totaling 5-EP starting with

EP1: Apitown Across Thailand x Chef Kapom in Bung, searching for fortune, finding Larb, and delicious fish in Chiang Rai on Saturday, May 25.
EP2: Apitown Across Thailand x Chef Kapom in Latta, Surat Thani, delicious clams, and great flavors on Saturday, June 1.
EP3: Apitown Across Thailand x Chef Kapom in Yung, home garden curry in Chachoengsao on Saturday, June 8.
EP4: Apitown Across Thailand x Chef Kapom in the water, fish, and delicious lotus leaves in Nakhon Sawan on Saturday, June 15.
EP5: Apitown Across Thailand x Chef Kapom in our hometown, looking for fermented fish in Ubon Ratchathani on Saturday, June 22.

The push to strengthen the Apitown brand this time is part of the communication strategy to reaffirm the brand's main intention of ‘Apitown – Quality homes that elevate your life from AP,’ ready to be the best choice through the development of diverse products, including single-family homes, duplexes, and townhomes, large common areas with amenities that respond to urban lifestyles, under the management of quality AP standards both before and after, as well as the selection of locations and sales packages that align with what customers are looking for in each province, with plans to blanket every region of Thailand with over 15 new projects ready for occupancy, totaling 13,530 million baht,” Mr. Witakarn concluded.

Stay updated on all new projects from AP, including single-family homes, duplexes, townhomes, condos, and projects in provincial areas throughout 2024 by clicking https://apth.ly/APNewHome2024.