Mr. Metha Raktam, Deputy Managing Director of the Residential Business Development Division at AP Thailand Public Company Limited, revealed the strategy behind this success, stating, "AP is the market leader in single-family homes, duplexes, and townhomes, consistently holding the highest Market Share in sales. We never stop developing new home models based on a deep understanding of our customers' real quality of life through AP CODE, our core working concept that starts from a profound understanding of the real quality of life of family customers. This leads us to design living spaces that can meet the perfect balance for both physical and mental well-being for urban families across Bangkok, its suburbs, and all regions of Thailand, ultimately delivering quality homes designed for every generation of family members at truly attainable price points.


Mr. Metha Raktam, Deputy Managing Director of the Residential Business Development Division at AP Thailand Public Company Limited

In the second quarter, the overall market for residential properties has shown a clear positive recovery signal, as evidenced by the phenomenon of launching 7 new projects simultaneously during the VIP and pre-sale rounds, which generated total sales exceeding 2.3 billion baht. This success is the result of a precisely timed strategy, marked by the launch of VIP viewings and pre-sales for these 7 fully prepared projects at the end of May, in accordance with our planned new project launches.

Additionally, AP has enhanced customer convenience by collaborating with leading financial institutions to provide advisory services and manage the home loan process for customers closely and efficiently. This proactive strategy not only boosts confidence and alleviates concerns for customers seeking new homes mid-year but also supports a smooth and agile decision-making process, offering maximum value to every family.

AP CODE – The Code of Living Quality: Customers Respond Enthusiastically to 7 New Housing Projects generating over 2.3 billion baht in sales from the positive reception and sales during the VIP and pre-sale rounds of all 7 new projects, covering a portfolio of single-family homes, duplexes, and townhomes. This success is attributed not only to prime locations for each project but also to designs that cater to the specific needs of different family styles (Multi-Persona Customization), with unique highlights for each project as follows:

• THE CITY Serithai – Ring Road: A luxurious single-family home project, highlighted during the VIP launch with the latest design ‘NATURE ARCHITECT DESIGN SERIES’, offering spacious areas from 260 to 458 sq.m. It sets a new standard for urban living that harmoniously integrates nature into living spaces, along with the installation of Clean Air Innovation to provide tranquility and utmost privacy in the city, priced between 14.9 – 25 million baht.*


• CENTRO Sukhumvit – Bangna: The latest model of single-family homes, enhancing spaciousness with an area of 292 sq.m., featuring 4 bedrooms and 3 parking spaces under the ‘NATURE ARCHITECT DESIGN SERIES’ concept that emphasizes well-being balance between urban life and green spaces, along with Clean Air Innovation that cares for residents' health, located in a high-potential area with quick access to Sukhumvit Road and the city center, starting from 11.9 – 16 million baht.*


• Urban Town Sathorn – Kalpaphruek 2: A luxury 3-story townhome with a spacious area of 173 sq.m., featuring a panoramic view and emphasizing the “Urban Breathing” design concept that seamlessly integrates green spaces with vertical living areas, offering maximum privacy with a Penthouse Master Bedroom function, located just 10 minutes from Sathorn on a major road, with central amenities supporting all lifestyles, including a 24-hour fitness center, starting from 5.99 million baht.*


• GRANDE PLENO Srinakarin – Theparak: A premium duplex project designed to accommodate extended families and multi-generational living, also catering to pet lovers, featuring spacious homes with an area of up to 224 sq.m., 4 bedrooms, and 3 parking spaces, complete with full facility central amenities, including a clubhouse and 24-hour fitness center, starting from 5.59 – 7 million baht.*


• PLENO Praksa – Sukhumvit: Breaking records as the “Top 1 New Project with the Highest Pre-Sale Volume” with a portfolio of quality duplexes and townhomes under the concept of “Homes with Space to Rest”, offering spacious areas from 108 to 154 sq.m. in a high-potential location connected to the Green Line BTS (Kheha Station), providing highly flexible and adaptable living spaces for different life stages, with townhomes starting from 2.59 million baht* and duplexes starting from 4.89 million baht.*


• PLENO TOWN Ekkachai – Bang Bon: A project designed for starting quality life for first-time homebuyers under the concept “New Shades of Joy”, offering living spaces from 91 to 140 sq.m., highlighting the value of functionality with a Double Master Bedroom design, along with a clubhouse and 24-hour fitness center, and a swimming pool with a 180-degree view of the central garden, with townhomes starting from 1.89 million baht* and duplexes starting from 3.69 million baht.*


• APITOWN Hua Hin: Another success in penetrating the regional market, enhancing long-term quality of life with single-family and duplex homes ranging from 154 to 338 sq.m. The highlight is a large single-family home featuring 2 Master Bedrooms for utmost privacy, complete with comprehensive amenities such as a clubhouse and 24-hour fitness center, integrating smart technology like KATSAN, App Smart World, and comprehensive after-sales service, starting from 3.79 – 7.89 million baht.*

 

35 Years of AP Thailand: A Leading Real Estate Brand Trusted by Thais, Delivering Living Quality through Innovation and Quality under the AP CODE Concept. We thank every family for their trust and confidence in the AP brand, which has led to the overwhelming success of the launch of these 7 new residential projects, creating a vibrant phenomenon in the real estate market.

The confidence reflected in the total sales figure of over 2.3 billion baht will be a significant driving force for AP to continuously develop housing to deliver “a good life that can be chosen” for Thais. The company is ready to drive the business forward according to the operational plan set for the entire year 2026, while maintaining the quality standards of construction, structure, and after-sales service innovations to reinforce our commitment to being number one in delivering “Living Quality”, ensuring that AP customers receive “a good life that can be chosen” every day in a tangible way.

Stay updated on all new projects from AP, including single-family homes, duplexes, townhomes, and condos throughout 2026 by clicking https://apthai.ly/APThai26.

“AP Thailand - A good life that can be chosen”