Kehasukhpracha Public Company Limited is advancing its recruitment and compensation policy to enhance employee skills, aiming to filter quality personnel into the organization while instilling leadership qualities that foster a strong collaborative work culture. The company emphasizes maintaining a balance between Benchmark and Performance Base to ensure fair compensation, guided by three principles: Food - Wisdom - Valued People, to create happiness among employees and achieve genuine results and efficiency for the organization.

Mr. Thanin Rattanasilvilai, Chairman of the Recruitment and Compensation Committee at Kehasukhpracha Public Company Limited stated that the company is established as a public entity with the overarching goal of creating quality housing and communities for vulnerable households. Therefore, the recruitment process is taken seriously, from creating an effective C-Level Organization Chart to screening personnel at all levels through HR Training policies that impart knowledge and skills to interviewers, enabling them to effectively filter candidates.

“To drive Kehasukhpracha towards its set goals, the organization must have qualified interviewers who clearly understand the job content and can assess candidates' ability to adapt to the organizational culture. Most importantly, everyone must learn to ask the right questions to receive accurate answers,” he added.

In addition to training for effective candidate screening, Mr. Thanin shared that the company employs a comprehensive range of tools for recruitment, including internal resources such as the company website, social media, and external headhunter services. The company leverages its strengths as a state-owned enterprise with private sector shares to tap into networks of capable personnel for recruitment. Furthermore, Kehasukhpracha has established standards of transparency in its recruitment process, focusing on knowledge, skills, and appropriate qualifications without regard to connections, gender, age, experience, or degrees, to promote an open organization for everyone to collaboratively contribute to societal benefits as per its policies.

With a recruitment standard focused on capability, the company also faces challenges in fostering collaboration among diverse genders and age groups. Therefore, the internal work culture emphasizes leadership qualities defined by five criteria: Lead by Example, where leaders must demonstrate positive actions; Show by Doing, taking action alongside followers rather than merely directing; Be Present, working alongside the team without abandoning tasks; Teach to Empower, effectively communicating knowledge to enhance team performance; and Stay Calm, exhibiting maturity in work. These five criteria represent the qualities Kehasukhpracha expects from its leaders to build a strong organizational culture.

Mr. Thanin further emphasized that the company fosters internal competition based on teamwork to drive excellent performance and enhance organizational efficiency. This goal aligns with the compensation policy, where the company adheres to a balance of two aspects: Benchmark, which considers compensation based on market appropriateness, and Performance Base, which prioritizes KPI performance or tangible value creation for the company. “The balance of both aspects is a key factor that simply defines that those who perform well and contribute significantly have greater opportunities for career growth, including roles, positions, and compensation,” he stated.

Additionally, the Chairman mentioned the shared principles at Kehasukhpracha aimed at fostering growth and success within the organization, which consist of three guiding principles:

  • Food: The organization must provide ample rewards, including a good quality of life, love, and compassion, to ensure employees feel fulfilled and have the means to improve their and their families' living standards.
  • Wisdom: The organization must foster employee development, serving as a source of new knowledge from information, technology, innovation, and life skills, allowing employees to feel they are growing every day. Leaders must also be able to impart valuable knowledge to their teams at all levels.
  • Valued People: The organization must recognize and celebrate good individuals publicly while addressing shortcomings privately. Employees who perform well should receive timely and appropriate recognition.

“The recruitment and compensation policy fundamentally involves managing human resources for maximum efficiency. Therefore, we must first get the first button right, which is about recruiting the right people. The second button is to govern and care for employees to ensure their happiness within the organization. This leads to a simple equation: ‘Happiness equals Efficiency’.

“Today, Kehasukhpracha is an organization focused on how to ensure employee happiness, but it must be happiness based on correctness, with clear rules, discipline, mutual agreements, and the ability to deliver results to the organization. This is the true happiness that can create genuine efficiency,” concluded Mr. Thanin.

Currently, Kehasukhpracha employs over 100 staff members and manages rental housing projects in the Bangkok metropolitan area, such as Romklao and Chalongkrung. The company is also continuously expanding its projects to other provinces under the policy of building 100,000 houses within five years, leading to recruitment policies that include hiring local area employees to distribute income and foster local development. The company also offers opportunities for voluntary relocation to work in different provinces based on employee preference and negotiations, without any mandatory orders.