"Sansiri" <\/span>reported first quarter sales of 12 billion baht, a nearly 70% increase <\/span>compared to the same quarter last year, accounting for over 22% of the total sales target of 55 billion baht. The success of the first quarter campaign "Get and Get" led to a surge in sales, with 4 sold-out projects including Siri Place Ratchaphruek - Rama 5, Anasiri Bangkok-Pathum Thani, Setthasiri Phahol-Watcharapol, and Setthasiri Thawi Watthana. The company is pleased to announce that Bukan Bangkok-Kritthana has already achieved 85% of sales, proving the success of its luxury single-house brand. The company will also launch "Setthasiri Don Mueang," the latest design from the Setthasiri brand in Georgian style, set to open for sales in May.<\/span><\/strong><\/p>

Continuing into the second quarter, the company will launch 8 new projects worth a total of 13 billion baht, covering all segments, including Siri Place townhomes, mixed product brand Anasiri, single houses from Habitia, Saransiri, and Setthasiri. The highlight condominium launch will be Dcondo Hype Rangsit, starting at just 1.3 million baht.* Sales will begin in June.<\/span><\/p>

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Mr. Uthai Uthaisangsuak, CEO of Sansiri Public Company Limited (SIRI) <\/strong><\/span>revealed that the company achieved first quarter sales of 12 billion baht in 2023, growing nearly 70% from the same quarter last year, which represents over 22% of the annual sales target of 55 billion baht. This includes sales from horizontal projects of 6.5 billion baht and condominium projects of 5.5 billion baht. This success reflects the confidence in being the "number one brand for those wanting a home" as evidenced by strong customer responses to the launch of 3 new projects worth a total of 4.12 billion baht during the first quarter and ongoing sales projects.<\/span><\/p>

“In the first quarter, Sansiri succeeded in generating sales primarily from the "Get and Get" campaign, announcing 4 sold-out horizontal projects worth a total of 8.6 billion baht, including Siri Place Ratchaphruek - Rama 5, Anasiri Bangkok-Pathum Thani, Setthasiri Phahol-Watcharapol, and Setthasiri Thawi Watthana. These projects offer a high-quality community with high privacy, comprising 133 units with amenities and over 3 rai of green space, including the innovative "Dust Free House" concept, the first of its kind in Thailand to tackle PM 2.5 dust issues. Meanwhile, Bukan Bangkok-Kritthana, a world-class modern luxury residence priced between 35-60 million baht*, targets young successors and features a uniquely designed clubhouse in the best location of Sansiri Bangkok-Kritthana community, which has received excellent feedback, achieving 85% sales just two weeks after the pre-sale launch, proving the success of the luxury single-house brand,” Mr. Uthai stated.<\/span><\/p>

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Regarding the business plan for the second quarter, Sansiri is moving forward with plans to launch approximately 8 new projects worth a total of 13 billion baht.<\/span> This includes horizontal projects covering all price levels, such as the Siri Place brand townhome, which is set to launch Siri Place Ladprao 101, a new townhome in the heart of the city on Ladprao - Expressway, starting at 4.5 million baht.* This area features luxury homes priced from 20 to 350 million baht, with the first project viewing scheduled for May 20-21. Additionally, Anasiri will launch mixed products of houses and townhomes in one project to meet diverse demands under the concept of "Feel Just Right" for perfect living, with 3 new projects and single houses from the Habitia Prime 2 brand located on a major road in Ratchaphruek, building on the success of the first project. The first single house of the Modern Farmhouse series from the Saransiri brand and the luxury single-house brand "Setthasiri" will see significant movements this year, targeting a younger audience for quicker success with the launch of the New Design Series under the concept "Portrait of Success" featuring 4 new designs, starting with the first project <\/span>“Setthasiri Don Mueang” <\/strong><\/span> in the latest Georgian design, inspired by the homes of American millionaires, luxurious and elegant while retaining classic elements, located in Don Mueang just 2 minutes from the Don Mueang Airport Rail Link station and 5 minutes from Don Mueang Airport, with prices starting from 20 to 40 million baht.* Sales are set to open this May.<\/span><\/p>

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Meanwhile, <\/span>the highlight of the condominium launch in the second quarter is Sansiri's leading position in the 'Campus Condo' market, <\/strong><\/span>preparing to launch “dcondo hype rangsit” (Dcondo Hype Rangsit) starting at just 1.3x million baht.*<\/strong><\/span> Located 250 meters from Bangkok University*, adjacent to Phaholyothin Road, with convenient access to the city and close to the Uthenthapimuk Expressway, surrounded by complete amenities such as Thammasat University, Patra-Thonburi Hospital, Zpell, and Future Park Rangsit, it offers the best value in the area, ideal for investors with prices starting at just 1.3x million baht.* The average rental yield is as high as 8-10%, ensuring quality and confidence with a strong market presence in the Campus Condo sector since 2013, having successfully launched 9 projects worth over 8.8 billion baht.<\/span><\/p>

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Dcondo Hideaway - Rangsit is the latest Campus Condo project from Sansiri, which closed sales last year, receiving excellent feedback from rental investors with an average yield of 5-6%. This year, Sansiri is refreshing the "Dcondo" brand, focusing on developing products that meet the needs of actual residents in the affordable condo segment through the concept 'Stay Well-rounded, condos designed for a well-rounded life,' upgrading functions to reflect a well-being lifestyle in locations that offer privacy and prioritize safety for residents, most of whom are university students, providing peace of mind for parents. It encompasses quality, design, function, and service all in one place. Dcondo Hype Rangsit is expected to receive a positive response due to the increasing number of students at Bangkok University following the announcement of the closure of the Kluaynamthai campus, which will be relocating to Bangkok University Rangsit campus, leading to higher demand for housing, positively impacting the real estate market in the surrounding area, making it worthwhile for both rental investors and actual residents. Sales are set to open in June.<\/span><\/p>

“The overall real estate market in the second quarter is supported by a recovering economy and the vibrant tourism market, which continues to influence the demand for housing in the real estate business. Meanwhile, major private sectors are gaining confidence in driving the industry forward by launching new projects and continuously offering marketing campaigns to customers. All of this will help build confidence in the industry significantly,” <\/strong><\/span> Mr. Uthai concluded.<\/span><\/p>