Mr. Ratchayut Nantochotiporn, Deputy Managing Director of the Single Detached House Business Development Division at AP Thailand Public Company Limited, stated that this year's business plan for the single detached house segment is set to launch new projects with an increased proportion, both in terms of project value and the number of projects, to maintain its position as the number one leader in the single detached house business with the highest Market Share.

For the highlight of the new project launch in Q1/2023, AP is ready to expand its portfolio to increase market share in the luxury home segment under the strategy “Dive Deeper in Modern Luxury Market,” targeting the demand for single detached houses priced between 25 - 50 million baht. This will be achieved through the continued success of the THE CITY brand, a modern luxury detached house that has received positive feedback from high-end customers consistently.

We are elevating the development with a complete makeover, aiming for a larger new goal to respond to the new insights of residential contexts, “Spaces that cater to everyone in the home.” The first launch will feature THE CITY new model detached houses on land sizes starting from 100 square wah, with the first three projects targeting three potential locations connecting to the heart of Bangkok, with a total project value of 4.15 billion baht.

“Overall, the luxury single detached house market priced between 25 - 50 million baht over the past four years (2019 - 2022) has been an interesting market and continues to show positive signals, especially with the supply from major developers still being limited, while demand continues to grow from urban families with high purchasing power. In the past year (2022), luxury home products generated total sales of up to 17.328 billion baht, an increase of 80%.

Therefore, the AP single detached house business group is ready to bring expertise and accumulated experience in developing residential projects in the upper market segment to create a new standard for the real estate industry. By introducing the THE CITY brand, we are transforming every aspect of development and carefully selecting every component, including architecture and the management of internal living spaces, to ensure that THE CITY new model detached houses on 100 square wah plots are not just about space development but are homes that understand every family member's life, with entirely new designs and functions. This will be the first time in the residential sector that we are ready to provide exceptional value and experiences, alongside offering new choices for customers to live their best lives as they desire,” Mr. Ratchayut added.

Ms. Pimphan Prechanont, Senior Director of Brand Management and Product Development for Single Detached Houses at AP Thailand Public Company Limited, stated, “THE CITY new model 100 square wah project is more than just developing large luxury homes; it is about designing the functions and aesthetics of homes that truly come from the needs of high-end family customers in each location, under the brand concept “Where Function Meets Luxury,” which pays attention to every detail through unique selling points that differ from typical luxury detached houses in the market, including Customized Design with 14 new architectural models that cater to the specific lifestyles and tastes of customers in each location, Inclusive Living Design that considers every detail in terms of functional space and aesthetics in the home, accommodating the shared lives of large family members, including various age groups, especially the elderly and young children, and The Ultimate Privacy focusing on developing projects that provide the highest level of privacy, with only 60 – 90 houses in each project.

Every house under THE CITY new model starting from 100 square wah features two-story detached houses with usable areas ranging from 386 – 580 square meters. In addition to the uniqueness of the customized design specific to each plot, it also enhances value in terms of functional space that supports both privacy and real-life living, ready to connect the relationships of everyone in the family.

The first floor is entirely allocated to meet the needs of all family members, especially the elderly and young children, opening into the house with a large entrance hall and a Double Volume living area with a ceiling height of up to 6.5 meters, allowing natural light to enter through full-height glass windows in the family living room (Double Family Living). The design clearly separates the first and second floors while maintaining maximum privacy, ensuring safety with wheelchair-accessible ramps, along with a downstairs bedroom designed with Universal Design and an en-suite bathroom specifically designed for it. The dining area can accommodate 10 or more people, connecting to the pantry and kitchen.

The second floor supports family life and activities, starting with a Multi-Purpose Room that can be transformed into an office, a movie room, or a prayer room, a Master Bedroom Suite with additional relaxation or work space and a walk-in closet, along with an en-suite bathroom featuring His-Her sinks and a bathtub. There can be up to three additional bedrooms, each with an en-suite bathroom and walk-in closet, with the final highlight being the attic, a special usable space designed with wide windows to let in natural light, ensuring it is not cramped, and accommodating each family's lifestyle like never before seen in any project.

 

“AP is preparing to launch a new elevated living experience with THE CITY 100 square wah model covering three highlighted locations in this first quarter, including:

  • THE CITY Charan-Pinklao with only 58 units, project value of 1.35 billion baht, featuring English-style homes (NEW ENGLISH LUXURY CLASSIC) with attics available in 4 models, starting prices from 30 – 45 million baht.
  • THE CITY Pinklao-Brom 3 with only 68 units, project value of 1.42 billion baht, showcasing design inspiration from NEW MODERN CLASSIC homes with 3 house models, starting prices from 30 – 45 million baht.
  • THE CITY Sukhumvit-On Nut 2 with only 64 units, project value of 1.38 billion baht, featuring 7 models in NEW MODERN LUXURY style, starting prices from 28 – 35 million baht.

We are confident that with the plan to transform and elevate the development of THE CITY this time, we will capture the luxury single detached house market while accommodating the new contexts of living, with functional space and aesthetics that meet the needs customers are looking for, complete with superior amenities in the best project locations, ensuring convenient connections to the city center. This gives the company confidence that it will receive a positive response in every location where sales are opened,” Ms. Pimphan concluded.

Get ready to meet the first project THE CITY Charan-Pinklao, a large luxury detached house of 580 square meters, designed in English architectural style, featuring 5 bedrooms, 6 bathrooms, a Double Volume Living area with a ceiling height of over 6.5 meters, and 4 indoor parking spaces, with an attic, just 10 minutes from Siriraj Hospital, near the Si Rat Expressway and MRT Fai Chai Station, with exclusive access for only 58 families.

Reservations for the special zone in front of the garden will open on February 25 - 26, starting from 30 – 45 million baht.
Register to visit the project and receive special privileges at https://apth.ly/TheCityCharunPinklao