Phuket, one of the world's most popular destinations, has elevated itself to a golden location for high-net-worth individuals or Ultra High Net Worth Individuals (UHNWIs) seeking luxury residences. With its natural beauty, comprehensive amenities, and continuous economic growth, Phuket has truly become a 'Millionaire's Haven', particularly in its role as a leader in the Branded Residence market in Asia.

Factors Supporting Phuket's Potential

As a global destination, Phuket is not resting on its current success but is moving forward with numerous large-scale development projects. These are crucial factors that enhance its potential and improve the quality of life for both tourists and long-term residents. Future projects include infrastructure improvements and upgrades to essential amenities, ensuring Phuket is ready to respond to ongoing growth.

  • Light Rail Transit Project, which will enhance travel efficiency within the island, reduce traffic issues, and facilitate travel from the airport to the city center and various important beaches.
  • New Roads from New Town to Koh Kaew and New Kathu-Patong Road, which will help distribute development and increase mobility.
  • Siam Premium Outlets, developed by SIAMPIWAT, will establish a large shopping center in the heart of Phuket, becoming a hub for branded goods and a new leisure destination.
  • Bumrungrad International Hospital, a world-class hospital, will enhance healthcare confidence and elevate Phuket as a complete health tourism center.

Phuket: The Millionaire’s Haven

The high-end real estate market in Phuket is experiencing remarkable growth. According to data from the Real Estate Information Center (REIC), the total value of land and buildings in Phuket has surged to 55 billion baht, reinforcing the popularity of owning residences managed by world-class hotel brands that offer high standards and exceptional services.

This growth in the real estate sector aligns with a significant expansion in tourism, with the number of tourists increasing by 42% in the third quarter of 2023 compared to the same period last year. Statistics for the first half of 2023 show that while the number of foreign visitors decreased, the number of Thai visitors grew by 5.98%, and revenue from Thai tourists increased by 10.13%, amounting to approximately 22.4 billion baht. Overall, revenue from both Thai and foreign visitors reached 292.03 billion baht, indicating Phuket's vibrancy as a tourist destination that continues to attract people from around the globe. Additionally, Phuket serves as a hub for luxurious lifestyles, featuring international schools and 13 health and wellness resorts, as well as a Lifestyle Destination with 57 Michelin-selected restaurants, 18 Michelin Bib Gourmand restaurants, and one Michelin-starred restaurant. These elements contribute to making Phuket more than just a tourist spot; it is a place where people choose to live a high-quality life long-term.

The Condominium Market in Phuket Continues to Grow

The condominium market in Phuket continues to thrive, with a total supply of over 44,000 units in the first half of 2025, comprising 40,000 existing units and an additional 4,000 new units. The average selling price is 144,000 baht per square meter, with a cumulative sales rate of 65.5%, reflecting strong demand, particularly from foreign buyers, especially from Russia, the UK, and the USA.

Popular locations include Cherng Talay, Rawai, and Kamala, which stand out for their location, sea views, and project developments that meet the needs of investors and residents. The expansion of supply and demand from abroad remains the main driving force of the Phuket condominium market now and in the near future.

Thailand: The Largest Market for Branded Residences in Asia

The Branded Residences market in Asia is growing rapidly, with a total value of 30.7 billion USD, and Thailand ranks first with a value of 5.6 billion USD, followed by the Philippines and South Korea. The trend of the Branded Residences market in Thailand continues to grow, with Phuket being the destination with the highest number of Branded Residence units in the region, valued at 2.3 billion USD or 840 billion baht. This reflects the investment potential that attracts global investors, making Phuket an appealing destination for luxury real estate investment.

The Branded Residences market in Phuket is predominantly composed of condominiums, accounting for 95% of the total value of 46.63 billion baht, with villas making up only 5% at a value of 31.98 billion baht. The most popular locations are Layan-Naithon, which has over 2,000 units of Branded Residences, followed by Kamala and Bangtao, which are continuously developing high-end projects. Other areas such as Rawai, Surin, Mai Khao, and Karon also remain attractive to investors, despite having fewer units.

The growth trend of the Branded Residences market in Phuket is driven by several key factors, particularly the demand from high-end clients seeking luxury residences with hotel-level services. Additionally, Phuket's tourism industry, as one of the world's premier destinations, plays a significant role in stimulating market growth. This type of accommodation is attracting interest from foreign investors, including tourists looking for long-term stays in areas with comprehensive amenities. The entry of leading global hotel brands such as Banyan Tree Bangtao, Amanpuri Surin Beach, and future projects like Four Seasons on Koh Nakha Yai and Ritz-Carlton on Koh Sihe all contribute to elevating the Branded Residences market in Phuket.

Overview of the Branded Residences Market in Different Zones of Phuket

The Branded Residences market in Phuket is distributed across several key locations, each with varying numbers of projects and average price levels.

  • Layan-Naithon is the most developed area, with 6 projects totaling 2,151 units, and an average selling price of 175,000 baht/sq.m., reflecting the area's popularity among investors and high-end buyers.
  • Bangtao is another sought-after location, with 7 projects totaling 516 units and an average selling price of 240,000 baht/sq.m.
  • Kamala has 2 projects totaling 637 units, with an average selling price of 200,000 baht/sq.m., demonstrating the area's potential for developing Branded Residences, including MGallery Residences MontAzure Lakeside and ADM Platinum Bay.
  • Mai Khao has 1 project totaling 110 units, with an average selling price of 235,000 baht/sq.m., reflecting the targeting of premium clients seeking high privacy.
  • Nai Harn has only 1 project with 353 units, but the average selling price is as high as 260,000 baht/sq.m., the highest in this group.
  • Rawai, Surin, Karon, and Cape Panwa are areas with fewer Branded Residences developments but still attract interest from investors in the mid to high market.

Overall, Layan-Naithon, Bangtao, and Kamala remain the zones with the most projects, while Nai Harn and Mai Khao have higher average selling prices, reflecting the demand for luxury residences in tranquil and private locations. The Branded Residences market in Phuket continues to show growth potential, especially in areas with the presence of leading global hotel brands.

Branded Residences in Phuket not only reflect the value of prime locations but also reinforce strengths in management quality and services that meet world-class hotel standards, catering to high-end clients who prioritize comfort, privacy, and investment quality. The combination of renowned brands with high-potential locations makes these residences not just properties for ownership but symbols of a luxurious lifestyle that align with the desires of investors and buyers seeking both financial value and premium quality of life.

Highlighting the Popular Beaches of Phuket

Phuket is renowned for its beautiful and diverse beaches, each with its unique character and atmosphere, catering to the needs of tourists and residents alike. Focusing on three popular beaches—Patong, Bangtao, and Kamala—we can see clear characteristics that reflect the allocation of space to meet diverse lifestyles.

  • Bangtao Beach is defined as a true Luxury Destination, with numerous high-end real estate projects catering to a luxurious lifestyle and housing affluent clients. Land prices in this area reach up to 80 million baht per rai, clearly reflecting the popularity and demand in the market.
  • Kamala Beach stands out as a Luxury Retreat, offering a serene and private atmosphere, often referred to as Quiet Luxury. This tranquility attracts Super-Luxury or Ultra High Net Worth clients, especially those seeking 5-6 star accommodations away from the hustle and bustle. Its central location connects it between Patong and Bangtao beaches, allowing easy access to various amenities without sacrificing personal tranquility, making Kamala a perfect choice for those seeking a balance between accessibility and superior quality of life. Land prices here are around 70 million baht per rai, indicating its continuous growth potential and demand in the upper market.
  • Patong Beach remains the busiest Tourist Destination in Phuket, with vibrant nightlife and comprehensive entertainment options, attracting people to experience fun and liveliness, resulting in land prices soaring to 350 million baht per rai, reflecting the economic value of the area.

Land Prices at Kamala Beach Grow an Average of 22% Annually

Kamala Beach is one of the golden locations that continues to gain popularity, especially among real estate developers, investors, and high-end tourists. A key factor that makes this area stand out is the rapid growth of land prices. Terra Research has surveyed land prices and found that land in Kamala has an average growth rate of 22% per year. Historical trends show a significant increase over the past two decades, from 9 million baht per rai in 2005 to 15.3 million baht per rai in 2011, rising to 50-60 million baht per rai in 2019, and then reaching 55 million baht per rai in 2023, with projections of 70 million baht per rai in 2024.

The main factors driving prices include demand from project developers and investors. Kamala Beach is home to several luxury resorts and villas, making it a destination for tourists and those seeking vacation homes. Foreign investors, particularly from Europe and Asia, are interested in purchasing land for investment and residential development. Additionally, the expansion of the tourism industry plays a significant role, as Phuket is one of the world's tourist hotspots, attracting millions of visitors each year. The charm of Kamala Beach as a quiet and private area also supports the growth of luxury hotels and resorts.

Given the past trends in land price growth and the ongoing positive investment potential, Kamala Beach remains a location of continuous interest for both Thai and foreign investors, with high potential and an upward value trend in the future.

Current and Future Potential of Kamala

Kamala Beach has established itself as a golden location known as the 'Millionaire’s Mile of Phuket', a term that clearly reflects its outstanding potential and high-end lifestyle. This area is home to numerous luxurious mansions valued at hundreds of millions of baht, showcasing its appeal to High-Net-Worth Individuals seeking tranquility and privacy.

The distinctive feature of Kamala Beach is its true Luxury Retreat atmosphere, offering a serene and private environment, unlike other beaches that may be bustling and crowded. This tranquility attracts those looking to escape the chaos and live a high-quality life. Furthermore, Kamala Beach is experiencing significant growth in the Ultra Luxury market, with ongoing developments of Exclusive Villas, Branded Residences, and Private Estates, reinforcing the increasing demand for super-luxury residences.

Kamala Beach offers not only tranquility but also a complete and upscale lifestyle, featuring a Luxury Beach Club and Michelin-selected restaurants such as Café Del Mar Beach Club, HOM Restaurant, and Jaras Restaurant, ensuring it meets the high culinary and recreational tastes. At the same time, this location stands out for its convenient access, easily connecting to nearby amenities and beaches, making Kamala a perfect blend of tranquility, luxury, and convenience, catering to clients seeking ideal residences and quality of life.

6 Highlights of InterContinental Residences Phuket Combining 5-Star Hotel Luxury with Peaceful Privacy

InterContinental Phuket Residences is a new Branded Residence condominium on Kamala Beach, covering an area of 3-1-40 rai, consisting of 2 buildings, each 7 stories high, with a total of 111 units designed under the concept of Live Beyond Boundaries in Paradise, perfectly blending privacy, tranquility, and an elevated living experience.

The project's location is just a few steps from Kamala Beach, allowing residents to enjoy the clear blue sea and one of the most beautiful sunsets in Phuket. The architectural design beautifully intertwines culture and legend, inspired by the concept of “ORIENTAL on PARADISE”.

The term “Oriental” reflects the roots of the Peranakan community that once flourished in Phuket, resulting from the blend of Hokkien Chinese and indigenous Malays, creating a unique culture in terms of beliefs and Sino-European architecture. Meanwhile, “Paradise” signifies a heavenly realm beyond imagination, conveyed through the epic of the three worlds, dividing the universe into three realms: heaven, the human world, and the underworld.

The resort's design symbolizes a journey through these three worlds, starting from the beach, representing the underworld, leading to the lobby, symbolizing the human world, and then ascending to the crystal kingdom and heavenly pavilion surrounded by lotus ponds, akin to the ocean of paradise. Here, every guest will truly experience “heaven on earth,” both in their resort stay and in living at InterContinental Phuket Residences, which deeply integrates luxury with cultural significance.

This project stands out with its luxurious and uniquely designed architecture (Uniqueness Design) and health and well-being-oriented design, drawing inspiration from Eastern architecture blended with contemporary elements. Every detail is meticulously crafted to create an environment that reflects the beauty of Phuket's culture, alongside the use of premium materials and functions that meet lifestyle needs.

This project offers the utmost privacy with only 111 units on over 3 rai, ensuring a non-crowded and tranquil atmosphere, ideal for those who prioritize quality of life. The fully furnished units are ready for immediate occupancy, convenient for both personal living and investment for rental, effectively catering to the high-end tourism market in Phuket.

Facilities and services meet 5-star hotel standards by InterContinental, including room service, cleaning, laundry, and health and relaxation activities such as spa, yoga, and pilates, along with exclusive privileges and discounts from Proud Privileges. Residents will also receive IHG Diamond Elite membership for 2 years*, making living here more than just accommodation but a perfect life experience in every dimension.

Experience elevated living at InterContinental Phuket Residences near Kamala Beach, tranquil and private, enjoying luxurious design, comprehensive amenities, and a 5-star resort atmosphere, allowing you to live a perfect life in every dimension. For more information, register at - https://www.proudrealestate.co.th/theresidencesphuket/