Phuket, a world-class tourist destination, is a favored vacation spot for travelers from around the globe. Recently, it has also become a popular residential area for both personal use and investment, thanks to its stunning natural beauty, direct international flights, and comprehensive amenities including international schools, hospitals, restaurants, and five-star hotels. According to data from the Real Estate Information Center (REIC), the total value of land and buildings in Phuket has skyrocketed to 55 billion baht. Furthermore, TERRA RESEARCH indicates that the condominium market in Phuket continues to grow, with a total supply of over 44,000 units expected in the first half of 2025, comprising 40,000 existing units and an additional 4,000 new units. The average selling price is around 144,000 baht per square meter, with ongoing demand from foreign buyers.

Phuket is also a Living Hub, featuring 13 international schools and wellness resorts, along with 57 restaurants recognized in the Michelin Selection, 18 Michelin Bib Gourmand restaurants, and one Michelin-starred restaurant.

Today, no area reflects the prosperity of this island more clearly than the Bang Tao-Chaung Talay area. Over the past three years, it has demonstrated significant growth driven by numerous developers, becoming a key economic engine for Thailand and elevating the standard of premium living that thrives year-round. The new context of Phuket's next era is beginning to take shape in Kamala.

Kamala is a tranquil location amidst luxury, a hub of elevated living, and a serene beach for affluent individuals. It is a beach filled with spending power and is now becoming the heart of new growth in Phuket, connecting Bang Tao-Chaung Talay with a peaceful, luxurious beach lifestyle, along with the necessary infrastructure to support daily living. It is just a 15-minute drive from both Patong and Bang Tao-Chaung Talay, with main roads stretching through mountains and the azure Andaman Sea.

From a “Retirement Home” to a “Millionaire’s Haven,” within a 2-kilometer radius of Kamala Beach lies a realm of super-luxury residences, resorts, and villas priced in the hundreds of millions of baht. This includes the MontAzure kingdom, featuring projects like Twinpalms Residences MontAzure, MGallery Residences MontAzure, and Botanica MontAzure pool villas, as well as The Residences at InterContinental Phuket Resort, a luxury property project by ProudEstate linked to the InterContinental Phuket Resort. Additionally, there is the Wyndham Garden Phuket Kamala and Andara Resort & Villas along the Millionaire's Mile, which is home to high-end villas and resorts. Data from Terra Research indicates that the average land price around Kamala Beach has increased by an average of 22% per year over the past two decades, from 9 million baht per rai in 2005 to 70 million baht per rai in 2024, reflecting demand from ultra-high-net-worth individuals who are not just looking for vacation homes but are genuinely settling down, including expatriate families, digital nomads, and medium- to long-term investors.

A new economic driving force comes with the development of comprehensive facilities for a new wave of living, such as the construction of an international-standard hospital with 200 beds, Wattanapat Hospital Trang (Phuket), expected to open in 2026, making this area distinct from Patong and Bang Tao-Chaung Talay.

Additionally, Wattanapat Phuket Hospital, valued at over 1.5 billion baht and located just 450 meters from the beach, is set to open in 2026, marking the first international hospital in the Kamala area, enhancing its status as a complete wellness destination.

Villa Market opened earlier in 2025, and Tops Supermarket debuted in early 2025, along with Big C establishing a branch in the same area. The presence of a Night Market has transformed Kamala into a community that encompasses all dimensions of life, including health, leisure, and daily convenience.

Kamala Beach Vibes, with its tranquil 2-kilometer stretch, once a small fishing village, has now become a luxurious lifestyle destination, featuring world-class resorts like Andara Resort & Villas and large restaurants and hotels at the upper end of the beach, such as InterContinental Phuket 333 at the beach and Café del Mar Beach Club, along with smaller eateries at the lower end of the beach. A pedestrian walkway separates the shops, community, and beach, making it easy to stroll under the shade of trees along the path. Here, water activities abound, including surfing, which can be enjoyed at Kamala Beach and Kata Beach, as well as parasailing, horseback riding on the beach, and morning yoga sessions by the shore.

Kamala has thus become a lifestyle and living area where one might start the day with a morning coffee, followed by exercise on the beach or in wellness zones, and end the day with dinner at HOM Restaurant or Jaras Restaurant (which received the MICHELIN Guide 2025 recognition) in the InterContinental Hotel, or continue the party at Café del Mar—all within just a few minutes.

Kamala has emerged as the new Lifestyle Hub of Phuket, attracting a new generation of high-end tourists, quality retirees, families, and international investors who choose to live together, with easy access to amenities such as:

  • 15 minutes to Boat Avenue
  • 15 minutes to Porto de Phuket
  • 15 minutes to Laguna Golf Course
  • 15 minutes to Surin Beach
  • 15 minutes to Patong Beach
  • 35 minutes to Phuket International Airport
  • 35 minutes to Bumrungrad International Hospital Phuket, expected to be completed in 2026
  • 35 minutes to Central Festival Phuket
  • 35 minutes to British International School, Phuket
  • 40 minutes to Bangkok Hospital Phuket
  • 40 minutes to Phuket Town

In summary, Kamala is not just a beautiful beach; it is a new economic area of Phuket, featuring super-luxury residences, medical centers, Michelin-rated hotels and restaurants, and comprehensive premium supermarkets. It truly symbolizes the Quiet Luxury of Phuket.

Ultimately, Kamala is transitioning from a “vacation destination” to a “long-term living destination,” surrounded by beautiful nature, remaining tranquil yet equipped with the conveniences of a major city. Coralina Kamala is one of the new contexts that signals Kamala's rise as a complete Millionaire’s Haven.