Mr. Supapong Petchsut, CEO of Crocodile Corporation Co., Ltd. stated that in the next 3-5 years, the company plans to invest in developing new innovations, expanding its construction chemical product line to cover more areas, utilizing Enterprise Resource Planning (ERP) to enhance management systems from production to delivery and payment processing, aligning with modern business practices. This will be complemented by Customer Data/Digital Transformation to better meet customer needs more accurately and quickly in a B2B2C format, along with Non-Products such as installation services by certified craftsmen from the Jorakay Academy Training Center, providing comprehensive consulting and related services for living spaces, reinforcing its leadership in the cement adhesive and tile grout market while continuously innovating construction chemicals.

Additionally, the company is preparing to expand into international markets, focusing on CLMV countries, especially Vietnam, which has a ceramic usage rate three times higher than Thailand. The flagship products, such as adhesives, grouts, and waterproofing materials, will be introduced into the market by adapting products and services to better meet the specific needs of Vietnamese customers. It is expected that this will increase the share of international sales from the current 10% to 20%, with most customers located in Laos and Myanmar.

For domestic sales targets this year, a growth of up to 20% is anticipated from the 2.8 billion baht sales in 2021, with plans to increase the proportion of innovative products for construction, repair, and comprehensive decoration, supporting the growing infrastructure construction needs. This includes developing new innovations aimed at promoting better living conditions, such as reducing the risk of pathogens and minimizing volatile organic compounds (VOCs).

Currently, products that account for over 80% of total sales include the green, red, silver, and gold cement adhesive lines, with the green adhesive consistently ranking first in the market. The premium plus grout line, which prevents black mold, also ranks first in sales. Distribution channels are divided into 95% offline and 5% online, with over 3,000 distributors nationwide, which will continue to expand. Within the next five years, it is believed that product development that meets customer needs and comprehensive business plans will generate sales of approximately 5 billion baht.

Regarding the overall construction materials market this year, the economic situation has affected raw material and production costs, leading to a price increase of about 10% for construction materials. In 2023, the company will continue to manage production costs to maintain product price levels.