DJ W has secured a prime location for its latest project in the potential area of Srinakarin, aiming to expand its investment plan for a mixed-use project under the concept of Feel the Flow. This will create a new lifestyle mall, a resting point that meets the needs of modern living. With a 20-year lease and a guaranteed return of 34%, the company believes in a business recovery post-COVID and hopes to elevate the project to a high-profit venture.

The Hare Rast (ดิ แฮ เรสต์) is a mixed-use project that fulfills all business functions, serving as a new resting point for urban dwellers. It comprises a lifestyle mall, home offices, and a Caltex gas station on a total area of 10-1-25.3 rai, with convenient parking for up to 150 cars. The project boasts high investment potential, utilizing a location rich in diverse qualities effectively, showcasing management capabilities that provide both investors and consumers the opportunity to achieve high returns in the post-COVID-19 era.

Dr. Chakrapan Namsukleerkul, Executive Director of Finance and Business Development at DJ W Development Co., Ltd. stated, "Srinakarin is an outstanding location with great potential, featuring a well-planned urban layout and areas that can grow significantly in the future. Currently, there are numerous housing projects, and the area has immense potential for further development in various aspects, including transportation connections to other locations, convenient access via Pattanakarn Road, new roads, expressway connections, and the Yellow Line subway."

The Srinakarin area can still accommodate significant urban growth due to its large population density and the continuous expansion from the inner city to Pattanakarn and Srinakarin. Additionally, the expressway access on Srinakarin Road makes it a connecting point between Bangkok and the upcoming EEC projects. It is undeniable that urban expansion is happening rapidly, and the extension of the subway line has passed through Srinakarin Road, making this area highly suitable for various future developments.

From an investor's perspective, our location is adjacent to major roads and close to two subway stations, connecting both the city and the special investment zone EEC. Moreover, our site is situated in a densely populated community area, with a wide frontage of nearly 300 meters, making it highly visible to passersby. This is ideal for various types of businesses, such as transportation, retail, and wellness services.

Caltex Gas Station is a fuel station and EV charging station, featuring a modern concept in collaboration with Tops Supermarket. This station offers convenience and comfort, including a 300-square-meter Tops Daily and numerous leading stores such as S&P, Pizza Hut, and many more.

The Hare Rast (ดิ แฮ เรสต์) is designed to be a place for relaxation, allowing visitors to recharge physically and mentally after tough times. The atmosphere is designed to be surrounded by nature, airy, and breezy, serving as a resting point during the day, featuring over 50 popular restaurants and shops, creating a lifestyle mall that meets the needs of a work-life balance.

The Passion House consists of 20 home office units, divided into two sizes: Type A with 12 units, each with 239.5 square meters, 4 stories high, and spacious parking accommodating 2 cars in front of the building. It features a high-ceiling design that looks luxurious and spacious, with an external staircase allowing for separate usage or rental. Type B has only 8 units, each with 252 square meters and parking for 4 cars in front, with separate bathrooms on each floor for convenience and investment value starting at just 7 million baht.

"Highlighting the advantages of Smart Investment, we present a valuable investment opportunity that surpasses all others in this location, guaranteeing a return of up to 34%. The first-year return is as high as 14%, with returns of 7% in years 2-4 for those who decide to invest. This is due to the location and investment model in the Pattanakarn-Srinakarin area, which has shown strong and sustainable growth, even as other areas experience reduced growth or saturation from high property density. Srinakarin continues to grow, providing high long-term returns.

We also have renowned advisors with extensive experience in the real estate sector overseeing the potential for success, such as Edmund Tie & Company, experts in commercial and residential real estate investment, Century 21, a well-known real estate agency with branches in many countries, and DLAND, specialists in developing and managing lifestyle malls, having successfully developed popular community malls like "Porto Chino" and "Porto Go." This gives us confidence that the The Hare Rest project will undoubtedly succeed," Dr. Chakrapan added.

"Regarding the lifestyle mall project, many perceive there to be an oversaturation. However, if we understand the market, lifestyle malls emphasize their customer base in the area, serving as a hub for services and relaxation. We believe consumer behavior has changed significantly due to various factors, including the pandemic, which has altered lifestyles. This lifestyle mall is designed to be an essential part of consumers' lives, akin to the four basic needs. The decision to visit or use services will depend on different factors, such as accessibility, parking, atmosphere, decor, and the offerings within the center. We develop our plans based on these changes, aiming to create a project that resonates more with consumers and is ready to become a new landmark in the heart of Srinakarin," Dr. Chakrapan concluded.