EVEANDBOY, Thailand's leading multi-brand beauty store, is set to host a grand event, the "EVEANDBOY Seacon Square Srinakarin Grand Opening," unveiling its new flagship store on October 3rd. This new location aims to cater to beauty enthusiasts in the eastern Bangkok area, solidifying EVEANDBOY's status as the number one beauty and multi-store in Thailand.

          Mr. Hirun Tanmit, CEO of EVEANDBOY Co., Ltd., stated that the company aims to reinforce its identity as "The Beauty Destination" and the leading multi-store for Thai consumers, offering a wide range of cosmetics, makeup, skincare, perfumes, and exclusive beauty items, along with renowned global brands all in one place. The new flagship store, covering 650 square meters on the second floor of Seacon Square Srinakarin, will be the 17th branch, designed to meet the demands of customers in the eastern Bangkok area, which has a high market potential due to its dense population and numerous large residential projects, offices, and educational institutions. This branch is expected to be successful in terms of customer traffic and revenue. "Our goal with this flagship store at Seacon Square Srinakarin is to make it a flagship branch in terms of customer visits and sales. We also aim to reach our target customer base as broadly as possible. This branch has taken over five years to design and develop to ensure the best location and to gather leading brands to meet the needs of customers in the eastern Bangkok area," he added.

The key selling point of this branch is expected to be its diverse product range, featuring nine product categories with over 4,000 brands and more than 20,000 items. Additionally, it will be the sixth largest store of EVEANDBOY, designed with a new model inspired by backstage fashion shows. The shelving for displaying leading brands will be arranged in a friendly multi-shelf format, making it easier for customers to access global brands and enjoy their shopping experience, reinforcing EVEANDBOY's position as Thailand's number one multi-store.

Mr. Hirun further mentioned that another highlight of the EVEANDBOY Seacon Square Srinakarin flagship store is the availability of counter brands not previously sold at Seacon Square Srinakarin, such as MAC COSMETICS and KIEHL'S, both of which are highly popular in the market. Additionally, the store will feature many other counter brands like ESTEE LAUDER, LANCÔME, BIOTHERM, INNISFREE, SULWHASOO, LANEIGE, CLINIQUE, ORIGINS, AVEDA, ETUDE, CHAT COSMETICS, and LYN BEAUTY, among others. Exclusive items, such as Billie Eilish's perfume, will also be available only at EVEANDBOY. This strategy aims to provide a wide variety of brands to enhance customer choices, reinforcing EVEANDBOY's leadership in the beauty store sector.

Currently, EVEANDBOY operates 16 branches across the country, with Seacon Square Srinakarin being the 17th. Out of these, 13 branches are located in Bangkok and its vicinity, while four are in other provinces. Each branch offers monthly promotions with significant discounts on all items, along with activities from various brands that adapt to customer trends and preferences. EVEANDBOY customers can also enjoy special privileges from partner brands, including exclusive bank discounts, credit card reward points, and EVEANDBOY membership points that can be redeemed for immediate discounts, as well as a 0% installment payment plan for three months through Pace Now and Atome.