Primo Service Solutions, or PRI, has announced its business plan for 2024, titled “Elevate Your Living Experience”, aiming to become a leader in comprehensive modern real estate services. The company emphasizes 4 key strategies to drive the organization forward and expand seamless new services:

  • Enhancing employee skills in collaboration with educational institutions
  • Innovating new solutions
  • Focusing on social and environmental responsibility
  • Aiming to elevate real estate services and consumer living experiences comprehensively, creating Lifetime Value for all generations.

The revenue target for 2024 is set at 2.25 billion baht, paving the way for stable recurring income.

Mr. Surin Sahachato Phokanun, CEO of Primo Service Solutions Public Company Limited (PRI), stated that current consumer living trends prioritize 4 main aspects:

  1. Smart Living Solutions: Emphasizing technology that enhances convenience and integrates services within a single location.
  2. Sustainable Living Practices: Committing to sustainable living by choosing eco-friendly locations, utilizing renewable energy, and implementing effective waste management.
  3. Wellness & Well-being: Seeking living spaces and lifestyles that promote physical health, mental well-being, and overall wellness.
  4. Flexible Living Arrangements: Desiring adaptable living styles.

As a leader in comprehensive modern real estate services, the company will drive its business in 2024 under the concept of “Elevate Your Living Experience”, enhancing real estate-related services and improving consumer living experiences in line with evolving consumer behavior. The 4 main strategies include:

  1. Expanding Our Business Horizon: Introducing new seamless services across upstream, midstream, and downstream sectors to meet the needs of the real estate ecosystem and residential service ecosystem, enhancing service standards to increase contract renewal rates and penetrate new markets, including B2C clients.
  2. People Development: Collaborating with 10 educational institutions to develop courses that enhance skills and knowledge for employees in real estate-related roles, aiming to upskill and reskill a total of 30 courses this year.
  3. Enhance Innovation + Technology: Partnering with Lift Tech Lab Co., Ltd. to elevate service delivery through innovation and data accessibility via the revamped Primo Plus application.
  4. ESG & Sustainability for Future Living: Committing to waste management, energy saving, and social and environmental responsibility in residential projects managed by PRI.

Mr. Surin further stated that these strategies will enhance the company's capabilities, align services with modern consumer behaviors, increase long-term customer retention rates, and expand access to new customer bases across all sectors, thereby establishing a sustainable growth foundation for PRI.

For 2024, the company targets a revenue of 2.25 billion baht, looking to expand from new business sectors and increase the customer base across upstream, midstream, and downstream projects.

Primo Service Solutions Public Company Limited (PRI) is a leading provider of comprehensive real estate services in Thailand, with over 11 years of experience. The company operates under 3 main business groups:

  1. Upstream Business Group: Pre-living services, including construction supervision consulting, architectural design, structural work, civil engineering, and personnel training services.
  2. Midstream Business Group: Living services, including management services for condominiums, housing estates, shopping malls, buildings, and offices, as well as premium apartment services and comprehensive real estate brokerage services.
  3. Downstream Business Group: Post-sale living services, including housekeeping and maintenance services, as well as interior design and decoration services.