WYDE Interior Co., Ltd. (WYDE Interior), a comprehensive design and decoration expert under Primo Service Solution Public Company Limited (PRI), has announced a significant business strategy shift by adopting the 'Pre-Transfer Capture' model as a core revenue-generating approach. This model allows the company to engage with clients during the down payment phase before the transfer of ownership, enabling clients to have ample time to design and plan their room decorations thoroughly. This ensures that every decision made is of high quality and value. At the same time, the company can manage its revenue consistently and predictably, strengthening its long-term revenue structure while actively expanding its customer base in international and corporate (B2B) markets to diversify revenue sources and support sustainable long-term growth.

Ms. Laksana Sangmanee, Managing Director of WYDE Interior Co., Ltd., revealed that in 2026, the company transitioned from an event-driven revenue model based on the transfer of ownership to the Pre-Transfer Capture strategy by reaching out to clients from the initial down payment phase. This shift allows the company to record revenue more clearly in advance and manage it more stably. Currently, the company has over 4,000 Pre-Transfer units across 7 projects that are in the delivery phase. When clients purchase a condominium, the immediate next step is to plan the room decoration. By engaging with clients before the transfer of ownership, the company helps them plan comprehensively without rush, whether for living, renting, or investing. The team is ready to support every client closely from start to finish because they believe that when clients receive excellent care, business success will follow in a stable and sustainable manner.

To support future growth, the company is set to drive its business through three key strategies:

· Pre-Transfer Capture: Transitioning from waiting for the transfer day to engaging with clients from the down payment phase to create predictable revenue that can be effectively measured and managed.

· Expanding the International Customer Base: Targeting foreign investors, particularly in Phuket, through comprehensive decoration services that address pain points related to contractors, work quality, and delivery times.

· Strengthening the Corporate Customer Base (B2B): Leveraging experience and track record to cater to developers, F&B businesses, and offices to create a diverse revenue base and support large-scale projects.

WYDE Interior operates under the concept of 'Design that Enhances Living Quality.' Its unique strength compared to general service providers lies in its continuous experience in managing condominium projects, allowing the team to understand both the limitations and potential of condominium spaces well. They can provide advice as consultants who view the room through the owner's perspective, alongside their design expertise. The design process at WYDE Interior begins with understanding each client's objectives, including material selection and functionality that meet different goals, such as:

· Long-term living: Emphasizing quality of life and durability.

· Rental: Focusing on functionality and value for money.

· Investment: Aiming to maintain and increase property value in the long term by recommending easy-to-maintain materials suitable for practical use.

The company has developed decoration packages under the concept of 'Balance between Aesthetic, Function, and Investment Value,' covering everything from entry-level to premium work requiring high customization. This approach accommodates various modern living styles, as residences today are not just places to relax but also workspaces, live broadcasts, or tailored lifestyle spaces. The design team covers all styles, including: Urban Luxury: Reflecting urban tastes through unique materials and designs; Soft Scandinavian: Emphasizing natural light, visual comfort, and a friendly living atmosphere; Natural Contemporary: Blending natural materials with modern design to support the Wellness Living trend; and Pet-Friendly Living Design: Creating spaces that cater to both owners and pets in every dimension.

'We are not just interior decorators but an Interior Solution Partner who collaborates with clients from start to finish to ensure every unit is ready for occupancy or rental immediately after transfer,' Ms. Laksana stated.

In terms of service, the company emphasizes its strength in One-Stop Interior Solutions, covering everything from consulting, design, built-in decoration to moving services, all managed by a professional team under PRI that oversees every step. The standout feature is Smart & Fast Fix, which can execute work quickly within 15–30 days after appointment, offering various packages based on budget and 0% installment options for up to 6 months, making quality decoration accessible and valuable for all customer groups.

Currently, WYDE Interior has over 10 years of experience in condominium decoration, having delivered more than 5,000 units with a cumulative value exceeding 400 million baht. In 2026, the company aims to expand its base of retail customers, corporate clients, and the Pre-Transfer segment to create quality and sustainable growth.

The shift towards a Pipeline & Pre-Transfer Driven Model, alongside expanding the international customer base in key tourist cities, reflects WYDE Interior's vision of creating stable and predictable revenue while elevating itself to become an 'Interior Solution Partner' that comprehensively meets both living and investment needs in the future.

Primo Service Solution Public Company Limited (PRI) is a leading provider of comprehensive real estate-related services in the country with over 15 years of experience. Currently, it operates under three main business groups:

1. Upstream Business Group – Pre-Living Services: Including consulting and construction project management services, engineering services, and technical consulting.

2. Midstream Business Group – Living Services: Including management services for condominium juristic persons, housing estates, shopping malls, buildings, and offices, luxury condominium juristic person management, residential property and service apartment management, comprehensive real estate buying-selling-renting services, investment partner sourcing, technology development for services and living, and insurance representation for both life and non-life.

3. Downstream Business Group – Post-Sale Living Services: Including interior design and decoration services, comprehensive contracting services, cleaning and handyman services, building management, and distribution of lifestyle home and living products.