AssetWise is moving forward to penetrate the real estate market in the second half of the year by launching a new low-rise project under the brand The Arbor, a new concept of creative modern single houses, targeting two prime locations: Don Mueang – Chaeng Watthana and Ram Inthra – Watcharapol. The first project, "The Arbor Don Mueang – Chaeng Watthana," emphasizes modern architecture design and features a private inner courtyard in every house, limited to only 76 families, with prices starting from 12 to 20 million baht. The pre-sale is set for September 2-3.


Mr. Krongchet Wiphanpong, CEO of AssetWise Public Company Limited, a leading real estate developer focused on lifestyle under the concept of "Happiness Designed for You" or "We Build Happiness," stated that the overall real estate market in the second half of the year is expected to improve as public confidence rises following the establishment of the government. Additionally, the purchasing power from the recovering tourism sector post-COVID is a driving force, revitalizing the real estate market compared to the first half of the year. This is evident in the growth of the single-house market, particularly in the price range of 10 to 25 million baht, which is a strong customer segment due to their high income, low rejection rates for loans, and minimal economic impact. There is also a demand for new or expanded housing, leading to a significant increase in single-house sales compared to other housing segments earlier this year.


"Given these positive factors, the company sees this as a great opportunity for significant growth by expanding our portfolio into low-rise projects. This year, AssetWise plans to launch a total of three single-house brands targeting the mid to upper market segment: Esta, offering single and twin houses priced at 3 to 6 million baht; The Arbor, priced at 12 to 20 million baht; and The Honor, a three-story super-luxury single house priced at 40 to 60 million baht. The Arbor brand will be launched in two potential locations: Don Mueang – Chaeng Watthana and Ram Inthra – Watcharapol, with a total project value of over 2.47 billion baht, starting with The Arbor Don Mueang – Chaeng Watthana, valued at 1.07 billion baht, set to launch in September 2023," Mr. Krongchet said. The Arbor Don Mueang – Chaeng Watthana is a new concept single house project in a creative modern style.


The modern design is based on the concept of 'Nature Creates Design,' understanding every aspect of living and catering to diverse needs for a New Alternative Modern Living lifestyle. It reflects a unique way of life, highlighted by a façade that embodies modern architecture, allowing residents to draw inspiration daily. It aligns with the new urban lifestyle in a natural setting, enhanced by natural light that filters through the home at different times, creating a beautiful and emotionally uplifting environment. Additionally, a special highlight of the project is the Inner Courtyard, a private relaxation area on the second floor of every house, incorporating greenery to enhance the home's tranquility, providing a constant connection to nature from every angle. The connecting space design between the living room and dining area facilitates family activities, and a transition space at the entrance helps shift the mood from the outside to relaxation at home. The central clubhouse features a relaxing lounge designed with large windows overlooking green spaces, a fitness room with views of the garden and lake, a large swimming pool, a co-working space for creativity and planning, Arbor Park, a large communal garden for family activities, and The Lake, a large lake at the project's heart, complemented by over 4 rai of green space throughout the project. Experience a quality community limited to just 76 families on a 25-rai project area, featuring four house designs with land sizes starting from 50 to 129 square wah, tailored to meet the lifestyle and family size of residents: Ash (S size) with 217 square meters, 4 bedrooms, 4 bathrooms, and parking for 2 cars; Aether (M size) with 246 square meters, 4 bedrooms, 5 bathrooms, and parking for 3 cars; Blossom (L size) with 290 square meters, 4 bedrooms, 5 bathrooms, parking for 3 cars, and a maid's room; and Breeze (XL size) with 327 square meters, 5 bedrooms, 6 bathrooms, parking for 3 cars, and a maid's room.


The project is located on the road along the canal, a prime location that allows for easy access in and out of the city, with several major roads nearby, including Si Samran Road, Chaeng Watthana Road, Song Prapha Road, Tiwanon Road, and Vibhavadi Rangsit Road, close to the Si Rat Expressway and Don Mueang Airport. It is also surrounded by a complete lifestyle hub, including leading educational institutions, shopping malls, and hospitals, such as the Ministry of Defense Office, Harrow International School, St. Francis Xavier School in Muang Thong Thani, Rangsit University, Robinson Si Samran, Central Chaeng Watthana, and Mongkutwattana Hospital, with easy access to Impact Arena Muang Thong Thani, making it a residential area suitable for every family member. Mr. Krongchet added, "We are confident that The Arbor Don Mueang – Chaeng Watthana will be another successful low-rise project for AssetWise, and the company remains committed to developing quality projects that reflect our intentions and meticulous selection in every detail to meet the needs of customers across all segments. We believe that we will achieve our sales targets this year without a doubt." The "The Arbor Don Mueang – Chaeng Watthana" pre-sale will take place on September 2-3, 2023, at the project sales office. Interested parties can inquire for more details at www.assetwise.co.th, call 02-168-0000, or Line: @assetwise.