AP Thailand is making strides in the luxury home market in the city with the launch of the Baan Klang Muang Classe Sukhumvit 77, priced from 14.9 to 25 million baht. The VVIP launch has already achieved sales of over 30 units, totaling more than 500 million baht, with a presale scheduled for October 8-9, 2022.

Mr. Metha Raktum, Deputy Managing Director of the Townhome Business Development Division at AP Thailand, revealed that AP Thailand, as a market leader in urban townhomes, is committed to responding to the modern lifestyle needs of all residents through its development roadmap, ‘Unlock Vertical Life: Choose Your Own Vertical Living Space’. Our goal is to make AP townhomes the best first choice. We are ready to make history once again with the launch of luxury residences in the heart of the city, marking the grand return of the Baan Klang Muang Classe brand after 7 years. We have meticulously developed every detail, overcoming all limitations to present the best in every dimension, merging aesthetics with a new way of living, making it the only flagship luxury home project in the prime location of Sukhumvit 77.

AP has acquired this land in the heart of Sukhumvit 77, recognizing the demand from two main segments of luxury urban families:
- Young Startups
- Business Successors who are successful and looking for luxury homes that cater to new urban lifestyle trends.

Looking back at the overall market for horizontal properties in Sukhumvit 77 over the past 7 years, there has been a gap in the luxury segment (price range of 10 – 20 million baht) with no new projects launched in this area. Therefore, AP is pioneering the development of the ‘Baan Klang Muang Classe’ brand, emphasizing a new definition of luxury, transforming every aspect of development, and offering functional spaces that meet the modern lifestyle in the best price package that aligns with what customers are looking for. Every detail is carefully developed and selected, including architecture and space management, to ensure that ‘Baan Klang Muang Classe’ is not just a luxury project in the city center but will set a new standard for residential markets, providing ‘value’ and a ‘new living experience’ that fully meets the needs of modern urban living, both today and in the future,” Mr. Metha added.

Baan Klang Muang Classe Sukhumvit 77 is the flagship luxury home project in the city, ready to redefine elevated living aesthetics through the concept of “Re-Envision Your Luxury Living,” crafted with an understanding of the insights and lifestyle needs of urban customers, reflecting individuality in every detail through three dimensions of excellence:
Dimension 1 - A New Twist of Vertical Design presents a new context for vertical living space design that caters to the diverse lifestyles of Sukhumvit 77 residents, ensuring that every definition of happiness can be realized. It features specially designed homes in two unique styles: the Eclectic Modern Series and the Legacy Classic Series, showcasing timeless modern architectural characteristics. Both townhome series prioritize the privacy of residents and a new living experience by designing layouts that separate each residence through green spaces that act as Nature Walls, providing a feeling akin to single-family homes while enhancing relaxation through the movement of trees integrated into each level of the house. Additionally, the design expands the panoramic vertical living experience with house widths ranging from 6 to 13.4 meters, optimizing space and functionality to enhance the aesthetics of living in the heart of Sukhumvit, creating a sense of spaciousness and luxury from the very first step, from the living room to the versatile area that can be flexibly adapted, to the family relaxation area on the second floor with a double-volume height of 6 to 6.4 meters, providing a spacious and superior view, including master bedrooms in both Duplex and Penthouse styles for endless relaxation.

Dimension 2 - Elegance of Nature Connection highlights the charm of the project's common areas, designed meticulously for practical use in both indoor and outdoor spaces at all times. Starting from the Main Gate, featuring luxurious design alongside green garden spaces lining the entrance road, enhanced by a unique sculpture of a unicorn, symbolizing success, leading into the project with a Champagne Tower fountain sculpture at the Classe Clubhouse, characterized by Modern Classic Architecture. Inside, it includes functional spaces that cater to every lifestyle of relaxation privately, such as the Classe Saloon, a 24-hour fitness area with garden views, and a semi-enclosed main swimming pool, perfectly balancing luxury usage experiences while ensuring privacy.

Dimension 3 - A Superior Prime CBD Location makes this luxury home project the only one of its kind in the area. The Baan Klang Muang Classe project is located in the heart of Sukhumvit 77, connecting to Sukhumvit Road, near the BTS and expressway, close to important business landmarks, lifestyle hubs, and international schools, offering a complete urban living experience in every aspect.

“The first flagship project, Baan Klang Muang Classe Sukhumvit 77, is situated on a land area of 20-2-6.5 rai, with a project value of 1.75 billion baht, offering an exclusive opportunity for only 120 residences that redefine luxury in the heart of Sukhumvit. It presents specially designed homes in the form of luxury townhomes and twin houses, featuring two series of designs: the Eclectic Modern Series, which includes 3.5-story and 3-story townhomes with widths of 6 to 8 meters, starting land sizes of 24 to 32 square wah, and usable areas of 190 to 259 square meters, emphasizing design that offers new perspectives and experiences.

“Each residence is separated from one another,” with new functional space designs that cater to exclusive and flexible living, featuring relaxation areas connected vertically with ceilings over 6 meters high (Double-Volume Living), opening views for residents to unwind. The maximum functional space includes 3 bedrooms, 4 bathrooms, 2 living rooms, a kitchen, and 3 parking spaces, along with the Legacy Classic Series, which consists of large twin houses and townhomes with 3 stories and widths of 10 meters, starting land sizes of 30 square wah and usable areas of 214 to 228 square meters.

Highlights of the double functional space design expand the panoramic vertical living experience, fully equipped with single-family home functions, including 3 bedrooms, 3 bathrooms, a living room, a kitchen, and 2 parking spaces, along with large twin houses with 3 stories and widths of 13.4 meters, starting land sizes of 40 square wah and usable areas of 241 square meters, with maximum functions of 4 bedrooms, 4 bathrooms, a living room, a kitchen, and 2 parking spaces. We are confident that every house design will fully fulfill the experience of what it means to have a home in the city center,” Mr. Metha added.

“For the horizontal property market in the last quarter of the year, AP believes that customer response trends will continue to be positive and can lead to further growth, as reflected in the strong sales of AP's horizontal products over the past 8 months, valued at 26.84 billion baht, a 25% increase from the previous year, accounting for 70% of the annual sales target for horizontal properties (38 billion baht). This guarantees the demand from customers looking for new horizontal homes across all segments.

We are confident that entering the luxury home market with the Baan Klang Muang Classe brand will be another significant step in setting a new standard for the industry, making it the first and only luxury home project in the city center, rich in quality in terms of location and design that meets the lifestyle of customers seeking uniqueness and exclusivity, stimulating the luxury home buying atmosphere in the Sukhumvit area. We are confident that the Baan Klang Muang Classe Sukhumvit 77 project will receive a positive response, just like AP's successful horizontal projects that have closed sales on several projects,” Mr. Metha concluded.

Baan Klang Muang Classe Sukhumvit 77 offers exclusivity for only 120 families, the only project in the heart of Sukhumvit 77, fully equipped with superior amenities, set to officially launch for sale on October 8-9, with prices starting from 14.9 to 25 million baht. Register for a project visit at https://bit.ly/BKMClasse-Sukhumvit-77.

“AP Thailand - A Good Life You Can Choose”