Sansiri has announced its Speed to Market Strategy #2, focusing on rapid market insights and proactive measures to capitalize on the recovering real estate market and the demand from international customers. The highlights for the second half of the year emphasize strength in four key areas, reaffirming its status as the 'number one brand for those wanting a home.' It emphasizes that PROFIT must progress alongside PEOPLE and PLANET for sustainable growth in all dimensions.

Mr. Uthai Uthaisangsuak, Chief Executive Officer of Sansiri Public Company Limited (SIRI), revealed that Sansiri's strength in the real estate business stems from its vision of 'STEP BEYOND', aiming for sustainable growth in all dimensions through three key drivers: PROFIT – PEOPLE – PLANET, resulting in impressive performance.

1. In terms of PROFIT, the company achieved total sales of 18.3 billion baht in the first half of the year, representing 52% of its sales target of 35 billion baht, from the launch of 15 projects valued at a total of 18.8 billion baht. The main sales came from low-rise projects, totaling 12.7 billion baht, or 74% of total sales over six months, with six projects sold out, including single houses and townhomes in Bangkok and other provinces. Sales from condominium projects reached 5.6 billion baht. In the second quarter, the company recorded sales of 11.1 billion baht, a 54% increase from the first quarter's 7.2 billion baht. Additionally, Sansiri had transfer performance in the first half of the year amounting to 14 billion baht, accounting for 40% of the transfer target of 35 billion baht, with a transfer ratio of 65:35 between low-rise and condominium projects.

Moreover, Sansiri has a backlog of 10.5 billion baht this year, leaving only 10.5 billion baht in new transfer performance to achieve its target confidently.

#The Number One Brand: PROFIT Must Accompany PEOPLE and PLANET
2. In terms of PEOPLE, Sansiri operates under a 'YOU-centric' approach, placing 'you'—employees, customers, and society—at the center of its operations. This year, it launched a major campaign titled 'YOU Are Made For Life', emphasizing that everyone is central to the development of Sansiri's projects and services, such as:

- Sansiri employees have collaborated with VVON SUGUNNASIL, a leading tailor-made and ready-to-wear brand, to design the new 'YOUniform' for Sansiri sales staff.
- Customers are another crucial driving force for Sansiri.

For the first time! A collaboration between two industry giants, Sansiri and Sale Huaa, has launched the big campaign of the year, 'This House, Ha Ha Ha', creating a phenomenon of laughter while continuing the mission to help Thais easily own homes. Importantly, 'society' is a central driving force for Sansiri. For the first time, three pioneering organizations promoting equality have joined forces:

  • The campaign 'Live Equally: We Are Equal, I Am as You Are', supported by UNDP for the third year, announces a commitment to support equality and diversity, pushing for new norms in both organizations and Thai society.
  • The major mission declaration 'Zero Dropout: Every Child Must Learn' aims to eliminate educational dropouts in the country.

3. In terms of PLANET, Sansiri has advanced its Net-Zero mission by announcing that by 2025, every single-family home will have 100% Solar Roofs, and all new high-end single-family homes will be equipped with 100% EV Chargers, aiming to become a Thai real estate company with zero greenhouse gas emissions. Recently, Sansiri also announced the 'Sansiri Tree Story' mission, planting trees for Bangkok, under the commitment to collect, choose, plant, and maintain, ensuring that business grows alongside a better environment and improved quality of life for people and society.

Announcing Speed to Market Strategy #2 to Embrace the Recovering Real Estate Market and Demand from International Customers

The business development over the past six months has allowed Sansiri to identify the housing demand that the market needs and the future direction of the real estate market. By quickly assessing the market and being ready to adapt to all situations—Speed to Market—this main strategy has made Sansiri strong over the past year amidst the COVID-19 situation. In the second half of the year, Sansiri will continue to advance ahead of competitors with 'Speed to Market #2', which includes a business plan to launch a total of 31 projects valued at 31.2 billion baht, aiming for sales and transfer targets of 35 billion baht this year, along with a strong long-term plan for the next three years to grow sustainably with a total project launch value of 150 billion baht and a sales target of 120 billion baht.

Highlights for the second half of the year emphasize strength in four areas: 'Market Leader in Luxury - Return as the Leader in Condominiums - Leader in After-Sales Service - and Leader in Social Contribution'

In addition to the business plan for the second half of the year, Sansiri will strengthen its strategy of Speed to Market #2, quickly assessing the market and being ready to adapt to all situations, embracing the recovering real estate market and demand from international customers. With plans to launch new projects and highlights for launching products in both condominiums and low-rise developments under comprehensive brands, Sansiri remains the undisputed leader in residential living, holding the title of the number one real estate brand in customers' hearts and the top brand for those wanting a home. This will reaffirm Sansiri's strength in four key areas in the second half of the year:

'Market Leader in Luxury'

Sansiri is renowned as a leading developer of luxury and super-luxury real estate in the country, reinforcing its position as the market leader in luxury for over 38 years, proven by accumulated experience and reputation recognized both in Thailand and abroad, delivering the ultimate living experience in every era, including 98 Wireless, Sansiri Phatthanakan, The Monument Thonglor, KHUN by YOO inspired by Stark, and Bukan Yothinpattana. In the second half of this year, Sansiri is also preparing to launch the 'NARASIRI' brand (นาราสิริ), with two new luxury single-family home projects: 'NARASIRI Phaholyothin - Watcharapol' and 'NARASIRI Bangkapi', located in the best locations of 'Bangkapi Community'. NARASIRI Bangkapi will be the flagship project from Sansiri this year, presenting the story of the NARASIRI brand again after 10 years with the concept 'A Matter of Refinement: Beauty in Detail' with a rare item project in the Sansiri Luxury Collection, set to officially launch in October. Recently, due to confidence in developing ultra-luxury projects, NARASIRI Bangkapi has already achieved over 50% in pre-sales, valued at over 3.5 billion baht, within less than a month of sales without seeing the actual project, driven by customer demand that has been awaited for 10 years, resulting in rapid sales for projects priced between 50-95 million baht.

Additionally, Sansiri reinforces its leadership in developing high-end single-family home brands with the Sethasiri – Burasiri brand, priced between 8-20 million baht, which has recently achieved sales of 4.8 billion baht. In the second half of the year, Sansiri is preparing to launch 'Sethasiri Don Mueang', covering 79 rai with a project value of 4.3 billion baht, and 'Burasiri Bangkapi', covering 85 rai with a project value of 4 billion baht, in the Bangkapi Community, in collaboration with a key partner, Tokyu Group from Japan, interested in jointly developing residential projects due to the potential of the Bangkapi Community, which is considered a residential community in the eastern zone of Bangkok. Additionally, the launch of Bukan Bangkapi on a 19 rai area with a project value of 1.3 billion baht is also planned for November this year.

Return as the 'Leader in Condominiums'
Sansiri reaffirms its success in developing the 'The Base' condominium brand, having sold 18 projects valued at a total of 33 billion baht. Recently, in the second half of the year, Sansiri is preparing to launch 'The Base Riverview' in a classic atmosphere in the heart of the Charoen Nakhon area, just 5 minutes from Icon Siam and only 400 meters from the BTS Klong San station, providing convenient access to the CBD areas of Silom and Sathorn. It is expected to receive a positive response from both Thai and international customers, set to launch in the fourth quarter of November.

Additionally, it reaffirms its success in developing flagship condominiums that are the best in Thailand and Southeast Asia, as well as Condominium First Design-branded Residences in the Sansiri Luxury Collection, including lifestyle condominiums. Recently, Sansiri has also succeeded in developing Affordable Condominiums that can reach customer segments, as seen from the rapid sales success of the THE MUVE and condo me brands last year.

In the second half of this year, Sansiri will continue to reinforce its success in developing Affordable Condominiums by preparing to launch condo me in four new projects across four locations. Recently, it achieved over 500 million baht in sales from the pre-sale of three new condo me projects in three prime community locations over the past weekend, targeting real demand customers seeking their own homes. The condo me Bangna-Bangbo sold out immediately! The condo me On Nut-Rama 9 achieved sales of up to 90%, and the new phase of condo me Navanakorn received a good response.

Sansiri continues to lead in delivering quality condominium projects to customers on schedule. This year, it plans to transfer four new condominiums, including condo me Navanakorn Phase 2, The Base Phetchaburi Thonglor, XT Phaya Thai, which are set to transfer in October, and The MUVE Kaset, which is set to transfer in December, to meet the transfer target of 12 billion baht as planned.

Leader in After-Sales Service

Sansiri has established itself as the number one real estate brand in the hearts of customers, holding the title of The Most Powerful Real Estate Brand 2021 for the fourth consecutive year, with a Brand Powerful Score ranking first in all aspects. Research shows that customers seek information about the Sansiri brand the most and want to own homes under the Sansiri brand due to its value and lifestyle that meets their needs.

Including 'service' (Sansiri Service) that conveys happiness in living with understanding, covering care from day one throughout all living periods, all to provide comfort and peace of mind, addressing the lifestyle needs of everyone. Additionally, it maintains the health of homes throughout the warranty period with Sansiri Home Care, a service that ensures homes remain healthy throughout the living period, highlighted by the 'Home Health Care' activity, the first and only after-sales service in Thailand, which is a key factor in maintaining its title as the number one real estate brand in customers' hearts for four consecutive years. It also elevates confidence further with LIV-24, a comprehensive safety technology innovation to ensure safety for residents in real-time 24 hours a day, and presents advanced service innovations with the Sansiri Home Service application.

Leader in Social Contribution

A strong business must care for the world and society. Sansiri has continuously undertaken various projects to bring smiles to Thais and care for the world, such as the No One Left Behind project, vaccination for Sansiri employees and partners, support for SMEs, being a cog in helping the country with COVID-19, assisting labor camps, helping elephants, and supporting farmers, among others. This commitment reflects Sansiri's desire to be a sustainable organization in all dimensions, as current businesses cannot focus solely on profit. They must create a balance between PROFIT – PEOPLE and PLANET to grow together, as Sansiri aims for business growth alongside a better environment and improved quality of life for people and society.