"Pottery Clay" has announced its business expansion plan with the launch of 'SOC: School of Ceramics by Pottery Clay' to cater to the growing customer base, aiming to become the largest comprehensive center for ceramic products and services, the first and only in Thailand, as well as a destination for ceramic lovers, both Thai and international artists. They aim to achieve a revenue of 50 million baht within three years.

Ms. Sarunrat Panichsuksupaisarn, Executive Director of Pottery Clay Co., Ltd. revealed that the company is fully prepared to expand its business across all sales channels and services, including the opening of the training center 'SOC: School of Ceramics by Pottery Clay' to accommodate the increasing number of customers from all demographics, including those looking for a hobby, those wanting to create a side income, and professional artists. This presents an opportunity for business expansion and sales growth, with a target of achieving 20 million baht in sales by the end of 2022, up from 12 million baht in 2021.

The main revenue comes from three product categories:

1. Clay, with annual sales of 100,000 tons

2. Kilns, 200 units per year

3. Pottery wheels, 150 units per year

Currently, the company offers 7 product categories, including clay, glazes, machinery, various tools and equipment, pottery wheels, and electric ceramic kilns, totaling over 4,000 items. The goal for 2025 is to achieve a revenue of 50 million baht.

“The impact of COVID-19 has led to nearly 100% of people working from home and increased unemployment in various industries, along with rising living costs, resulting in unstable and reduced incomes. This has caused a more than 100% increase in customers enrolling in our pottery courses, with participants ranging in age from 6 to 76. Consequently, we had to expand our classes from 2 to 50, and over 1,000 students have completed our courses. This September, Pottery Clay will enter its 6th year and will expand its business by launching 'SOC: School of Ceramics by Pottery Clay', offering comprehensive pottery training from beginner to professional levels, including short courses lasting 2 hours priced between 899 and 3,000 baht, a 1-Day Workshop priced at 899 baht, and a Long Term Workshop lasting 2 months priced at 42,000 baht, taught by specialized ceramic experts. This is a great opportunity to elevate and add value to the profession of ceramic artists in Thailand, allowing them to develop and turn it into a primary income-generating career.”

 

The company's strengths and selling points lie in its expertise and experience in clay within the ceramic raw materials industry, which has been developed from the family business, Industrial Mineral Development Co., Ltd. This gives customers confidence that Pottery Clay is truly knowledgeable about clay. The company's goal is to become the largest and most comprehensive center for ceramic products and services, the first and only in Thailand, not just selling raw materials for pottery but offering a complete range of products including ready-made clay, special types of clay, electric ceramic kilns, machinery, pottery tools, and decorative items of the same quality as those from Japan, pottery wheels, and various glazes. It aims to be a destination for ceramic enthusiasts, both Thai and international tourists or artists, who must visit Pottery Clay for a one-stop service and shopping experience.

“Another selling point of Pottery Clay is the ability to provide custom-made special clay according to customer requirements,

which is unique in Thailand, along with after-sales service that the company has always prioritized.”