Thai Watsadu is a leader in the retail business of construction materials and home decoration products under CRC Thai Watsadu Co., Ltd., part of Central Retail, has kicked off the year 2025 by opening its first branch, “Thai Watsadu Kalasin,” which is the 88th branch in Thailand. This new location aims to meet the demand for construction and home decoration in the central northeastern region, situated in a prime location in downtown Kalasin at the intersection of Ban Ham Ha-Pon Thong along Highway 299, connecting Kalasin and Mukdahan. The store spans over 18,000 square meters with an investment of over 340 million baht, offering more than 40,000 well-known brand products, including tools, floor and wall tiles, building paints, water pumps, sanitary ware, furniture, kitchenware, electrical appliances, and much more, providing a comprehensive service all in one place.

The opening ceremony was honored by Mr. Sanan Pongakson, the Governor of Kalasin, as the chairman, along with executives from government agencies and business partners of Thai Watsadu who came to congratulate. The purpose of opening the Thai Watsadu Kalasin branch is not only to be a hub for construction materials and home decoration products but also to connect economic opportunities for Kalasin province and nearby areas, which will positively impact the growth of the real estate industry and community development in the long term.

Mr. Sutthisar Jirathiwat, CEO of CRC Thai Watsadu Co., Ltd. under Central Retail stated that Thai Watsadu continues to drive business growth through a branch expansion strategy, focusing on both major economic areas and secondary cities. This aims to meet the needs of the construction and real estate sectors. Thus, the new branch in Kalasin is the first of the year, aligning with the Kalasin development plan for 2023-2027, which emphasizes infrastructure improvement, investment in tourism and real estate, while creating over 200 jobs for the community. The operations are based on three main strategies to enhance the local economy and support new lifestyles.

  1. Top of Mind: Meeting all construction material and home decoration needs

Offering over 40,000 items covering all categories of construction, decoration, and repair products, such as cement, steel, tiles, building paints, tools and equipment, structural materials, as well as home products like furniture, sanitary ware, kitchenware, and electrical appliances. Customers can easily select construction materials in the Construction Room, which showcases over 5,000 structural product samples selected from quality brands, continuously updated with new product trends, and provides professional consultation from staff, guaranteeing quality with after-sales service ready to assist customers at every step. The shopping experience is seamless through both the physical store and the Thai Watsadu application, reinforcing its position as a leader in construction materials and home decoration, ready to be a reliable partner for all construction, renovation, and repair needs, all in one place.

  1. Strategically connecting all demands in central northeastern Thailand

With a high-potential location in downtown Kalasin at the intersection of Ban Ham Ha-Pon Thong along Highway 299, it connects transportation between Kalasin, Mukdahan, and other provinces in central northeastern Thailand, supporting development along the East-West Economic Corridor (EWEC), which connects trade and investment between Myanmar, Laos, and Vietnam. This allows easy and quick access to customer groups, including entrepreneurs and homeowners in nearby areas. Additionally, it emphasizes creating a unique experience through marketing activities, campaigns, and promotions held throughout the year, and importantly, comprehensive services both in-store and online through an application with smart features such as real-time steel price checks, building paint design programs, and quick quotation systems, helping entrepreneurs and homeowners manage their budgets more easily. This service strategy has been specifically designed and received positive feedback from customers.

  1. Enhancing sustainability for the local economy

Kalasin has shown a trend of increasing Gross Provincial Product (GPP) every year, with a GPP of 65,764 million baht in 2022 and a provincial product per capita of 83,907 baht per year. The opening of the Kalasin branch not only meets the demand for construction materials and home decoration products but also strengthens the local economy by supporting the construction business, industry, and real estate in the area, helping to distribute income and circulation of money within the province. Thai Watsadu Kalasin is also hiring over 200 positions to provide stable and sustainable jobs for local personnel, positively impacting the economy and community development in the long term.

"Thai Watsadu Kalasin will be a key force in supporting all construction and home decoration repair works, residences, buildings, and various infrastructures to enhance potential, stimulate the economy and investment, while creating new opportunities for local businesses and communities in the province. Additionally, we collaborate with business partners to donate funds to the Urban Community Health Center, Kalasin Hospital, aligning with the ‘CRC Care’ philosophy of Central Retail, which emphasizes caring for and developing communities through improving public health for local residents," Mr. Sutthisar concluded.

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