Singha Estate is investing 32 billion baht to penetrate the luxury home market, targeting a total project value of 52 billion baht over the next five years, with an annual revenue goal of 10 billion baht. The company is promoting its RISE ABOVE strategy to expand into the horizontal housing market with three new segments.

Mr. Nattawut Mathayomchan, Chief Executive Officer of Residential Business at Singha Estate Public Company Limited revealed that this year's business plan involves a full-scale entry into the horizontal housing market, with a budget of 32 billion baht allocated to expand its luxury home product line. This will be achieved through three new segments, building on the success of the SANTIBURI The Residences project, by developing products that align with current trends and meet diverse functional needs. The focus will be on delivering high-quality projects that provide superior living value and a best-in-class experience under the concept of "RISE ABOVE" from Singha Estate Residence, with a planned ratio of 75% horizontal homes and 25% condominiums, aiming for a total project value of 52 billion baht in five years and annual revenue exceeding 10 billion baht by 2026.

For 2022, the revenue target is set at 4.4 billion baht, with approximately 600 million baht expected from new projects and the remainder from existing backlog. This year, the company plans to launch one project under a new brand, "Siraninn Residences," a Super Luxury single-family home project valued at 2.9 billion baht, located in a premium area on Soi Pattanakarn 32. The project will feature 32 exclusive two-story horizontal luxury houses priced between 65-120 million baht, with sales set to open at the end of September this year and immediate transfer available.

 

Additionally, two new segments are set to launch in 2023, totaling four projects valued between 2 billion to 4 billion baht each, located in the eastern and western areas. These will include Luxury single-family homes in premium locations that reflect urban lifestyles, complete with comprehensive amenities, priced between 20-50 million baht. The projects will be designed to seamlessly integrate nature with residents' lifestyles, creating a resort-like atmosphere for everyday living, reflecting the stylish luxury lifestyle of the residents.

Moreover, there will be Affordable Luxury single-family homes in convenient premium locations, easily accessible to the city center, priced between 10-20 million baht. This project will emphasize modern design, paying attention to every detail, while focusing on form and function that meet the lifestyle needs of residents.

 

“Singha Estate reaffirms its commitment to creating value and sustainability for every life, or Enriching Life, with meticulous attention to detail, care, and a dedication to developing projects that are Best In Class to provide the best experience for customers, with international quality alongside community, social, and environmental care,”

 

Furthermore, Singha Estate will implement the "RISE ABOVE" strategy, committed to developing products that exceed standards to deliver the best living experience to customers in every segment we develop, prioritizing quality of life and the well-being of residents. The details of the three-part concept include:

ABOVE THE NUMBER focuses on setting challenging numerical targets based on real estate project trends, planning to launch a more diverse range of new products to meet the increasing demand for horizontal homes.

ABOVE THE DESIGN & SERVICE with designs that align with the New Trend of Living, where homes are designed to accommodate modern lifestyles. The usable space can be adapted for various functions, making the home a space for everyone in the family, with the concept of:

Smart Living

Smart Layout designs spaces and functions within the home to meet the needs of all generations, considering the living behaviors of today’s lifestyles while also taking into account the environment of residents in every aspect, including sunlight, airflow, and ventilation.

Security for Families enhances residents' peace of mind with comprehensive security systems, ensuring the safety of everyone in the family, including the installation of systems such as underground cabling for safety and tidiness, creating a beautiful landscape that will be another standard for Singha Estate's housing projects.

Easy for Maintenance with a Maintenance Alert system that notifies homeowners in advance when maintenance is due to prevent damage to various systems. Homeowners can check the health of their homes through the S life application on their mobile phones for convenience and speed.

Healthy Living

Clean Air features an air filtration system that keeps indoor air clean at all times for the residents' quality of life and full relaxation.

Clean Water includes a water filtration system to ensure that the water used and consumed in the project is pure and clean.

Cool & Quiet is an innovation of "cool homes" that helps maintain a comfortable indoor temperature and good air circulation with heat-resistant walls for comfortable living both day and night, while also being quiet and free from external noise.

Sustainable Living

Existing Tree Conservation preserves large trees in the original area to maintain a cool, pleasant living atmosphere and to protect the biodiversity of the original ecosystem as much as possible.

Clean Energy alleviates the burden on residents by utilizing natural energy sources, such as solar energy.

Water Reuse includes a wastewater treatment system to recycle water for irrigation around the project.

Material Selection & Long Lasting designs homes to be beautiful and timeless, considering good usability today and in the future, meeting the needs of homeowners across generations with modern design and functionality.

 

Exclusive Services

Warranty Extension extends the warranty period to enhance peace of mind for residents.

Homecare Service provides reassurance with homecare services for emergency notifications available 24/7.

Concierge Service enhances the living experience with a personal assistant service ready to provide residents with superior service.

ABOVE THE LIVING EXPERIENCE

With various privileges under 'S life' that gather benefits from affiliated companies and partners that cater to the lifestyle of every resident, including:

S Hotels & Resorts, a group of leading hotels and resorts under Singha Estate both domestically and internationally.

Activities such as golf, hot air balloon rides for scenic views, and camping.

Food & Beverage privileges at leading restaurants, including food and beverage products from the group.

Entertainment including concerts and various interesting events held throughout the year.