SABUY has launched its strategic plan for 2022 under the theme 'SABUYVERSE The Next Visionary', aiming to capitalize on the Year of the Tiger by developing the SABUY universe to further its mission across its business network, focusing on 7 Convenience and 7 SMART initiatives. The strategy includes 7 Rising Star Businesses with expectations of over 100% revenue growth and an investment budget exceeding 5 billion baht.

Mr. Chookiat Rujjanapornpajee, CEO of SABUY Technology Public Company Limited, revealed the origins and strategy leading to SABUYVERSE, stating, "Throughout 2021, SABUY has built and expanded its business network under four main business pillars: Payment Merchandising Solutions and Financial Services. These are crucial pieces of the puzzle that have enabled SABUY to create a comprehensive daily life experience for the public. Our goal is to make technology easily accessible and user-friendly for everyone, allowing them to generate income and sustain their livelihoods through SABUY's technology. Therefore, these services will no longer just be part of the SABUY Ecosystem. In 2022, we will evolve into SABUYVERSE, a universe that encompasses both business and daily life, divided into 7 Convenience and 7 SMART categories as follows:

7 Convenience for a Comfortable Life from Morning to Night with SABUY Services includes:

  • Convenient Shopping through various Retail Platforms, including automatic vending machines, automated fuel dispensers, and SABUY convenience stores near you.
  • Convenient Delivery via franchise drop-off stores in the SABUY network, with over 6 brands and more than 10,000 locations nationwide, plus over 20,000 partner locations.
  • Convenient Laundry through franchise laundry services like LaundryBar, a leader in Southeast Asia with over 600 global locations, and Sabuy Wash, aiming to become the top service within 2 years with over 1,000 locations nationwide, providing quality service and modern technology.
  • Convenient Operations for SME or Enterprise customers, offering diverse platform functionalities, including POS systems, food court management, accounting programs, and human resource management systems.
  • Convenient Payments through systems that support all payment types, including future digital currencies.
  • Convenient Transfers providing deposit, withdrawal, and transfer services covering all financial institutions, accessible at the community level, supporting both domestic and international transactions.
  • Convenient Billing supporting utility bill payments, various goods and services, and serving as a recharge and payment channel through multiple E-Wallets within the SABUY network.

7 SMART Technology Developments Covering All Target Areas include:

  • SMART Factory technology supporting industrial factories, connecting various systems such as welfare, spending, payments, and management systems for convenience across all channels.
  • SMART Office developing technology for offices and employees, including automatic vending machines, water dispensers, food court systems, and employee welfare services, linking operations between employers and employees.
  • SMART School for schools and universities, connecting food court systems and cashless payment systems with student registration systems to enhance convenience in fee payments, including the sale of educational supplies through vending machines and facilitating online learning systems.
  • SMART Canteen expanding and developing food court systems from leading hypermarkets to support small canteens in factories and schools, connecting to other operational systems like payment and parcel delivery.
  • SMART Parking integrating payment systems within SABUYVERSE into parking technology, allowing customers to easily pay for parking via mobile or various other channels, aligning with customer needs.
  • SMART Home integrating various systems or platforms under the SABUY group and partners through IoT devices to enhance convenience for residents, including payment systems, financial transactions, parcel delivery, and appointment scheduling.
  • SMART Locker connecting offline systems to online systems, allowing access to various payment methods, combining self-service pickup/drop-off points for parcels within SABUYVERSE.

Additionally, SABUY has set strategic points for expanding investments in rising star businesses throughout 2022.
7 Rising Star Businesses
1. SABUY Digital investing in digital asset-related businesses, including Blockchain Technology, to support usage in SABUYVERSE and the growth of the ecosystem.
2. SABUY Accelerator investing in innovation-related businesses to expand the group's investments, enhancing the potential of products and services in SABUYVERSE and strengthening the company through SABUY Accelerator.
3. SABUY As A Solutions or SAAS investing in management systems, including payment systems and other operational systems like POS, sales management, accounting programs, and human resource management systems, providing a one-stop service option for businesses.
4. SABUY Speed establishing a holding company to consolidate drop-off businesses and other related businesses under the SABUY group and partners, supporting spin-offs for rapid growth.
5. SABUY Channel utilizing the SABUY network to fully support technological growth and create additional business opportunities, such as opening EV chargers in SABUY group stores.
6. SABUY Media connecting and investing in media businesses to leverage the network within SABUYVERSE and various partners, both online and offline.
7. SABUY Infrastructure investing in businesses related to infrastructure systems, such as Cloud Systems and various operational programs, supporting the growth of internet and technology usage in the future, including other foundational businesses that strengthen the SABUY group and partners, such as direct sales systems and asset management systems.

Moreover, SABUY has planned to invest in human resources by opening Sabuy Campus as a development center for SABUY and its partners, which can also serve as an institution to help develop SMEs, a crucial customer base. Furthermore, SABUY plans to develop new teams by seeking and providing opportunities for fresh graduates from leading educational institutions both domestically and internationally to be part of SABUYVERSE. All of these are part of the strategic plan for 2022, aiming for significant organizational growth within this year," Mr. Chookiat concluded.

SABUY Technology Public Company Limited
With the addition of 7 rising star businesses in 2022, SABUY's business scope will expand into 5 main business pillars:
1) Payments
2) Merchandising
3) Solutions
4) Financial Services
5) New Economy, covering businesses related to innovation and digital assets under SABUY Accelerator and SABUY Digital.