PARK Luxury, a subsidiary of Origin Property, has secured a major joint venture deal with Japanese real estate giant Nomura to launch a new brand, “So Origin,” targeting the modern urban market with a deep understanding of their identity under the concept SO ORIGIN SO ME – We Understand You. The first project, “So Origin Kaset Interchange,” is valued at 1.5 billion baht, pushing the total joint venture condo investments between the two companies to over 37.092 billion baht. The new project features Duo Space condos with two levels and a ceiling height of 4.2 meters, catering to the Small Office & Home trend, and includes enhanced common areas for business, such as a Business Connection Center and Smart Life Center. Residents can enjoy panoramic city views from the top floor with SKY Facilities, conveniently located opposite Kasetsart University and just 150 meters from the future Interchange station connecting the Green and Brown BTS lines, with prices starting at 4.XX million baht, set to officially launch pre-sales in early 2022.

Mr. Siripong Srisawangwong, CEO of Park Luxury Co., Ltd., a developer of luxury condominiums under Origin Property Public Company Limited (ORI), revealed that the company has partnered with Nomura Real Estate Development Co., Ltd., a major real estate developer from Japan, to develop the first project under the So Origin brand, named So Origin Kaset Interchange, valued at 1.5 billion baht.

“The collaboration between Origin Property and Nomura Real Estate Development has received continuous positive feedback from consumers, leading Nomura to maintain its trust in this new joint venture with us for the So Origin brand. This partnership has resulted in a total of 12 joint condo projects between Origin and Nomura, amounting to over 37.092 billion baht,” Mr. Siripong stated.

The new brand So Origin is created from a deep understanding of consumer behavior (Customer Insight) to design projects under the concept “SO ORIGIN SO ME – We Understand You.” It aims to penetrate the market of modern urban dwellers who seek to combine personal business spaces with residential living in the New Normal era, presenting a new Stylish Residence format that incorporates Small Office & Home functions while reflecting the unique identities of residents. The design philosophy emphasizes understanding every square inch of space, transforming it from Me to Your Better Self through three core principles: 1. Self-Inspiration – designing unique living spaces and common areas that inspire life; 2. Self-Productive – providing superior space and services to enhance capabilities and explore possibilities; and 3. Self-Fulfillment – curating services from professional assistants to simplify life.

The So Origin Kaset Interchange project is a 23-story high-rise condominium situated on a 1-3-58.4 rai plot, featuring 300 residential units and one retail unit. It offers two types of rooms: 1 Bedroom and 1 Bedroom Plus, designed to meet the needs of modern residents with Duo Space condos that have a ceiling height of 4.2 meters. The project adapts to the Work from Home trend while providing common areas for business, such as a Smart Business Connection Center, including a Live & Streaming Room for online creators or collaborative spaces in a Co-Working area and Private Working Rooms. Residents can relax in the Sky Lounge & Bar and enjoy health and beauty-focused amenities like a Dressing & Manicure Room and Private Spa. The top floor features SKY Facilities, including an Endless Pool with an L-shaped design and an Aqua therapy pool offering panoramic views of the Kaset area, providing a serene atmosphere or a quiet spot to enjoy the scenery at the Rooftop Garden.

Additionally, the project is located in a prominent New CBD area with excellent transportation connectivity, linking Phaholyothin Road, Prasertmanukit Road, and Ngamwongwan Road. It is just 150 meters from Kasetsart University BTS station, which will become an Interchange connecting two lines: the Green and Brown lines, surrounded by job opportunities, shopping centers, educational institutions, and leading hospitals, along with lifestyle venues for modern urbanites. Prices start at 4.XX million baht, with pre-sales expected to open in Q1 2022 and construction set to begin in mid-2022. Interested parties can register for exclusive early access at https://bit.ly/3FzBGy1 or contact via LINE OA at https://bit.ly/2Qabl0M or call 082 693 5195 for more information.

Park Luxury Co., Ltd. is a developer of luxury condominiums under Origin Property Public Company Limited, having developed a total of 15 projects valued at approximately 62.668 billion baht. The company manages various brands, including 1. PARK ORIGIN – a luxury condominium brand focusing on CBD locations; 2. KnightsBridge – a high-end condominium brand; 3. SOHO Bangkok – a new high-end condominium brand; 4. So Origin – a new high-end condominium brand in the Stylish Residence format with Small Office and Home functions; and recently, the Hampton brand – an investment property brand.