Origin Day: NEXT LEVEL Launches "Origin Food" to Enter the Restaurant Business, Creating Owned Brands, Joint Ventures, and Acquiring Franchises to Meet Ecosystem Needs

Origin Group, under Origin Property, is continuing its ORIGIN NEXT LEVEL plan by launching a new business, "Origin Food," aimed at developing restaurants through three main strategies: creating Owned Brands, forming joint ventures with restaurant partners, and acquiring well-known franchises. This initiative aims to grow alongside residential projects, hotels, and mixed-use developments within the group, addressing the comprehensive lifestyle needs of customers in the ecosystem. The first brand to launch is "Gin Kitchen," an international European-style restaurant featuring experienced chefs from five-star hotels, alongside a partnership with "D Catering" to develop an All Day Dining restaurant brand.

Mr. Piti Pong Trai Nurak, CEO of One Origin Co., Ltd., which generates recurring income under Origin Property Public Company Limited (ORI), revealed that as part of the growth plan for Origin Property under the ORIGIN NEXT LEVEL concept, the company has launched a new business that generates recurring income: the restaurant business under Origin Food Co., Ltd. This aims to enhance growth opportunities and fulfill the lifestyle needs of consumers within the Origin Property ecosystem.

“The Origin Group aims to go beyond real estate development. We try to understand what modern consumers do within our real estate projects over 24 hours. We find that food remains a basic necessity, and consumers are increasingly seeking a comprehensive lifestyle. Therefore, Origin Food will be a business that enhances consumers' lives, providing more convenience and special experiences,” Mr. Piti Pong stated.

Origin Food will grow through three main pillars:
1. Creating Owned Restaurant Brands with a variety of styles, including international and Japanese cuisine.
2. Joint Ventures with partners who have expertise in the restaurant business to create new brands by combining the company's location sourcing capabilities with the partners' restaurant knowledge.
3. Acquiring franchises of well-known restaurants to rapidly expand by purchasing established franchises in various categories, such as coffee shops and bakeries, to bring joy to consumers.

Origin Food will grow alongside residential projects, hotels, and mixed-use developments within the Origin Property group, including completed projects and those set to launch in the future, to fully meet the comprehensive lifestyle needs of consumers in the ecosystem. The focus will be on sustainable growth, with plans to open restaurants in locations outside the group's projects, considering interesting and suitable sites.

Mr. Piti Pong also mentioned that in the fourth quarter of 2021, the company has begun to advance all three main pillars: the launch of the Owned Brand under the name Gin Kitchen, an international European-style restaurant crafted with high-quality ingredients and prepared by experienced five-star hotel chefs, with the first branch opening at Park Origin Phrom Phong. The joint venture with D Catering Co., Ltd., a food service solution provider originating from the famous restaurant Dee Prom in the popular tourist area of Bang Saen, Chonburi, aims to develop an All Day Dining restaurant brand to open in the group's hotels, along with acquiring the Amazon franchise to open at Porto Bello, a community mall in the Origin District Laem Chabang-Sriracha project.

One Origin Co., Ltd. operates as a recurring income business within the Origin Property Public Company Limited group, currently engaging in various sectors, including hotel business, developing hotel and serviced apartment projects, and partnering with leading global hotel brands for management. The company has two operational hotels: Staybridge Suites Bangkok Thonglor and Holiday Inn & Suites Sriracha-Laem Chabang, with several more hotels under development. The group also includes office buildings, shopping centers, and mixed-use buildings, while managing several subsidiaries that grow under the ORIGIN NEXT LEVEL concept.

Origin Property Public Company Limited (ORI) has a diverse business structure, including 1. Residential Development Business, having developed 86 condominium and housing projects (as of the end of Q3 2021), such as the Park Origin brand, The Origin, KnightsBridge, Notting Hill, Kensington, and Britania, with a total project value exceeding 137 billion baht. 2. Recurring Income Business under One Origin Co., Ltd., including hotels, serviced apartments, and office buildings. 3. Service Business, such as property management, real estate brokerage, and consulting services, with a vision to continuously expand into new business types to become a comprehensive real estate operator.