• AP Thailand, under the promise of "A Good Life You Can Choose" emphasizes the brand's commitment to understanding real quality of life, making a historic achievement by winning 2 awards from the GOOD DESIGN AWARD, the world's best design award from Japan.
  • GOOD DESIGN AWARD is an award that values and honors designs with the potential to transform and enhance quality of life in a tangible way, reinforcing AP's leadership that goes beyond just building quality homes, but also understanding all aspects of quality of life and living that delve into The Unspoken Needs, the desires and feelings that have never been expressed.
  • After a rigorous 6-month evaluation by the GOOD DESIGN AWARD committee, AP is the only Thai residential real estate company to receive awards for designs focused on quality of life and sustainable living spaces for 2 projects.
  • RHYTHM Ekkamai Estate - ReGrowth Ekkamai is a project that started with a firm intention to prioritize nature, especially the preservation of ancient trees over 60 years old before any design work began, leading to the creation of a 'shared green space' that serves as a 'home of memories' in the heart of Ekkamai for both residents and the community, proving the role of a model real estate developer that considers sustainability.
  • LIFE Sathorn Sierra - LIVING TERRAIN: A Layered Habitat is designed with consideration for the context of nature and creating interconnected environments (Layered Habitat) to provide a rich living experience that is friendly to residents, blending urban life – people – nature, birds, butterflies, insects, and perennial plants together harmoniously and sustainably, reflecting the creation of 'biodiversity' in the city center.
  • Winning 2 awards from GOOD DESIGN AWARD for both RHYTHM Ekkamai Estate and LIFE Sathorn Sierra serves as a prestigious stamp that guarantees AP's model in designing residences that provide the highest value for sustainable quality of life, as only 'time' and 'actual use' can prove the completeness of Living Quality, the quality of life and the real benefits that arise.
  • The GOOD DESIGN AWARD (G Mark) is a mark of excellence in global design, reflecting AP's commitment under the promise of 'A Good Life You Can Choose,' which is not limited to just developing functionality but also includes creating innovative designs that deeply understand customers, allowing everyone to have 'Living Quality in their own way.'
  • Stay updated on all new projects from AP, including single houses, twin houses, townhomes, and condominiums throughout 2023 by clicking https://apthai.ly/APThai26

Ms. Kamolthip Bumrungchat Udom, Deputy Managing Director of the Condominium Business Development Division at AP Thailand discussed the success of winning the GOOD DESIGN AWARD, stating, “This achievement marks a significant milestone for the Thai residential real estate industry, as AP, as a developer from Thailand, can be the 'the only brand and the first' to win the GOOD DESIGN AWARD for 2 awards from 2 condominium projects.

developed in collaboration with Mitsubishi Estate Co., Ltd. in the same year.”

“This success reflects that good quality of life starts from 'understanding life' that is profound. The entire AP team does not focus solely on designing usable space or delivering quality homes with attentive service, but we delve deeper into 'The Unspoken Needs' – the desires and feelings that have never been expressed by people and the responsibility to develop housing alongside quality of life and sustainable cities.”

'Understanding life' is the starting point of good quality of life, as the AP projects that have received the GOOD DESIGN AWARD for both projects include RHYTHM Ekkamai Estate and LIFE Sathorn Sierra all reflect the concept of great quality of life design through the design and development of residences that connect people with nature and the city.

Mr. Kittichat Satitnapachai, Assistant Managing Director of Corporate Marketing Strategy and Digital at AP Thailand, spoke about the two joint venture condominium projects that won the GOOD DESIGN AWARD this time, saying, “The prestigious award from the GOOD DESIGN AWARD awarded to both AP condominium projects serves as a global confirmation of AP's deep understanding of people's lives, which aligns with the 5 key dimensions of the G Mark: user understanding, innovation excellence, sustainability, problem-solving, and comprehensive quality.

“Although both RHYTHM Ekkamai Estate and LIFE Sathorn Sierra may not be the newest completed condominiums, the decision to submit them for this award after residents have been living there since 2022 was made because we wanted 'time' to prove the completeness of Living Quality, the quality of life and the real benefits that arise, including the preservation of ancient trees over 60 years old, which serve as a home of memories in the heart of Ekkamai, successfully growing alongside residents and the community sustainably, as well as creating Biodiversity in the common areas that can be tangibly shared by residents, birds, butterflies, various insects, and diverse plant species that grow together with the project and the city sustainably. These elements confirm that AP's condominium design does not end with completion and delivery to customers, but grows sustainably alongside every life within the project.”

Two joint venture condominium projects that received the GOOD DESIGN AWARD: The first and only Thai real estate company to create world-class quality of life.

1. RHYTHM Ekkamai Estate: Preserving ancient trees over 60 years old in the area to create a 'home of memories.'

RHYTHM Ekkamai Estate - ReGrowth Ekkamai won the GOOD DESIGN AWARD for a project that started with a firm intention to prioritize nature, especially the preservation of ancient trees over 60 years old before any design work began, creating a new model of real estate development that emphasizes the value of nature first, leading to the creation of a 'shared green space' that serves as a 'home of memories' in the heart of Ekkamai for both residents, society, and nature in the heart of a big city.

The committee of the GOOD DESIGN AWARD mentioned the project RHYTHM Ekkamai Estate - ReGrowth Ekkamai as “The development of this urban condominium is commendable for its challenging efforts to move and preserve the remaining ancient trees in the area, as we are well aware that no matter how much funding is available, it cannot recreate the spatial dimension of trees accumulated over time.”

“Therefore, the three ancient trees in the project area are not only ecological components but also a 'valuable home of memories' for both the people in the area and the residents of the project. Most importantly, this project also proves the role of a real estate developer that considers sustainability by allowing urban dwellers to connect and share the natural values of these ancient trees. Developing projects like this will help promote a deeper bond with both the land and the developed project in a tangible way.”

2. LIFE Sathorn Sierra enhances Living Quality with Biodiversity.

LIFE Sathorn Sierra - LIVING TERRAIN: A Layered Habitat also won the Good Design Award for its outstanding design of common areas in the condominium project that considers the context of nature and creates interconnected environments (Layered Habitat) to provide a rich living experience and quality of life that is friendly to both residents in the project, birds, butterflies, various insects, trees, and the city.

This success further reinforces AP's deep understanding of biodiversity in the design of common areas of the condominium, which is more than just a green space but a crucial component of the Living Quality of residents in the project, helping to heal the mind and provide a sense of tranquility for residents who seek to escape the hustle and bustle of the city every day. It is also a testament to the potential of modern real estate to be a key mechanism for sustainable coexistence between urban life, nature, and the endless growth of the city.

The summary of the committee's decision GOOD DESIGN AWARD mentioned the project LIFE Sathorn Sierra - LIVING TERRAIN: A Layered Habitat as “LIFE Sathorn Sierra is an excellent condominium development and design aimed at creating harmony with nature and restoring ecosystems in urban residences. The common area LIVING TERRAIN: A Layered Habitat designed as a platform for common areas at 5 levels not only supports good quality of life, physical health, and mental well-being of residents but also helps protect biodiversity in the city by systematically integrating nature into the building structure.”

“The landscape of the project, consisting of a network of gardens, walkways, and swimming pools, provides space for exercise and relaxation for 1,971 residents while promoting an urban ecosystem that attracts birds, butterflies, and various insects. This project was successfully achieved through collaboration among various sectors, including AP Design Lab, architecture, landscape architecture, and engineering.”

“While typical condominiums often view green spaces as mere decorative elements, this project presents innovations that address the lack of green spaces due to urban density by placing nature at the center of life and integrating it with building structures. The most notable aspect is the intention to concretely incorporate Biodiversity into the design. This approach not only focuses on landscape design but also includes creating new natural environments in the city. Thus, this project serves as a meaningful model for coexistence between urban development and nature, with the potential to be a prototype for future city designs.”

Receiving this award is further proof of the commitment to developing residential real estate projects under AP that 'good quality of life starts from understanding life' towards delivering 'Living Quality in your way' so that every Thai person can have 'a good life they can choose.' Today, this value and intention have been recognized and appreciated on an international stage and standard.