‘Moshi Moshi Retail Corporation Public Company Limited’ or MOSHI, a leading lifestyle retail business in Thailand, is moving forward to tap into the inside demand of the new generation market. The company is implementing a strategy of 'understanding' consumers by delivering products that meet trends and happiness, showcasing its strength with over 1,000 new items launched each month. MOSHI is also revamping its stores to become an Everyday Destination, enhancing the shopping experience to become a Top of Mind brand. For the fiscal year 2025, the company is confident in achieving a revenue growth of 15-20% as targeted, accelerating the opening of 18 new branches for the remainder of the year, aiming to reach a total of 40 branches as planned.

Ms. Bunyavee Boonsangkhro, Senior Director of Business Strategy and Operations at Moshi Moshi Retail Corporation Limited (Public) (the Company) or MOSHI, a leader in Thailand's lifestyle retail business, revealed that the retail sector in the second half of 2025 is expected to continue facing pressure from the global economic slowdown and uncertainties from external factors. However, it is anticipated to gradually recover with appropriate economic stimulus measures and monetary policies. Operators will need to adjust their strategies to focus more on the domestic market and local customers, as well as develop diverse sales channels and create unique shopping experiences. Analyzing the behavior and demands of new generation consumers, MOSHI found that they are interested in new product formats and styles due to the fast-changing fashion trends. People value the brand's operational story or storytelling marketing, which is a strategy that uses storytelling to communicate with consumers.

Therefore, the company operates under the strategy of 'understanding' consumers by closely listening to customer feedback through various channels to develop and enhance products that truly meet their needs and bring happiness. The company's strengths lie in its understanding of the market and accumulated experience, offering unique products, selecting quality items that meet consumer demands at accessible prices, and closely managing all product categories. At the same time, it drives business growth through strategies that develop consumer-responsive products and continuously launch new items, with over 1,000 new products introduced each month. Additionally, the company has modernized its retail stores to elevate its image and shopping experience to become an 'Everyday Destination' where customers can enjoy browsing products, aiming to become the 'Top of Mind' brand for consumers.

The Senior Director of Business Strategy and Operations at MOSHI further stated that the company remains committed to driving growth through the planned expansion of 40 branches for 2025, focusing on diverse formats in high-potential areas, including department stores, community malls, hypermarkets, and two types of standalone branches: those near universities to reach students and surrounding communities, and large branches of approximately 300 square meters in community areas to meet diverse demands and create shopping hubs. Currently, the company has opened a total of 22 new branches (as of September 15, 2025) and is preparing to gradually open an additional 18 branches for the remainder of the year to strengthen its presence and sustainably expand customer reach nationwide. With a comprehensive strategy encompassing product development, creating positive experiences, and branch expansion, the company believes it can achieve its revenue growth target of 15-20% in 2025 as planned.