• Enhancing the water experience: GROHE conveys "Pure Freude an Wasser" focusing on quality, technology, design, and sustainability.
  • Introducing GROHE Aqua Intelligence®: Reflecting the brand's leadership in cutting-edge technology that meets consumer demands.
  • GROHE continues to penetrate the European beauty and wellness market, launching the GROHE Purefoam shower technology for the first time.

GROHE, a leading global brand and innovator of bathroom and kitchen solutions, celebrates “Pure Freude an Wasser” or “true joy from using water” at this year's ISH in Düsseldorf, showcasing the future of indulging in shower moments. The brand has unveiled a new innovation, the GROHE Purefoam shower, which not only transforms the shower experience into a fun activity but also turns every touch into a moment of overflowing joy for everyone.

Bijoy Mohan, Leader at LIXIL International, stated, “Amidst the current challenging market conditions, consumers are not just looking for products; they want offerings that provide greater value and benefits. We see significant opportunities here. Bathrooms have become personal spaces for relaxation, while kitchens remain the heart of the home. Therefore, as developers of products for both kitchens and bathrooms, GROHE plays a vital role in consumers' lives. This is why we focus not only on functionality but also on creating experiences that fill everyday life with happiness, relaxation, and satisfaction, adhering to the brand philosophy of 'Pure Freude an Wasser,' which means delivering joy through high-quality products, life-enhancing technology, award-winning design, and a commitment to sustainability that never compromises user happiness.”

Driving Innovation: GROHE Aqua Intelligence®

At GROHE, every technological development aims to meet a single goal: to fully respond to user needs, enhance the user experience, and convey "Pure Freude an Wasser" or “true joy from using water” through the power of creativity centered around consumers. Building on insights and real user experiences, the GROHE brand develops outstanding technologies and innovations in the industry, focusing on delivering tangible benefits to consumers to enhance quality of life and provide joy every time water is used. The core technology driving this development is called GROHE Aqua Intelligence®.

The latest innovation from GROHE Aqua Intelligence® was launched for the first time in Europe at ISH 2025: GROHE Purefoam. This product reflects the continuous expansion into health and self-care markets, as this new shower technology creates warm bubbles that envelop the body, allowing users to experience a self-care moment that goes beyond ordinary showers. Additionally, there is the GROHE Rainshower Aqua Pure, a new exposed shower system that elevates the bathroom into a personal spa, featuring a water filtration system embedded in the thermostat to ensure every drop of water is clean and pure, allowing you to enjoy the joy of water in every use until the last drop.

Personal Space: A Customizable Bathroom

As the use of bathrooms and kitchens evolves, users are seeking ways to transform these spaces to truly reflect their identities. Designing and customizing usage to meet individual needs has become essential for GROHE SPA, the premium brand under GROHE. This philosophy is reflected in the meticulously crafted collection made from high-quality materials and finishes, providing a shower experience that caters to every user.

GROHE allows you to design your bathroom space to reflect your identity comprehensively, from product design and features to a variety of colors, materials, and textures, adhering to the principle of "Perfect Match" where every connection has complementary colors, shapes, and functions to ensure that every design integrates seamlessly, whether you are looking for bathroom products that meet everyday needs or to add luxury to your space.

One example of the latest innovation is the GROHE SPA Allure Gravity, a new faucet that challenges the laws of gravity, elevating the user experience with a surface cover made from quartz or glass that can be changed, providing a unique touch that aligns with personal taste. There are color options available from the GROHE Colors Collection that are modern and timeless, with two additional special color options: GROHE Satin Steel and GROHE Satin Graphite.

GROHE remains committed to delivering “Pure Freude an Wasser” or “true joy from using water” through a perfect blend of quality, technology, design, and sustainability in every solution, even as ISH comes to a close.

For more information about GROHE, visit our website, and for more details about GROHE in the Asia-Pacific region, check here. Stay updated with news and other information on Facebook, Instagram, LinkedIn, and YouTube.