Livinginsider Next 7.0 unveils insights into Thai behavior with 'PropTech & Living trends', highlighting opportunities and challenges for real estate investment in 2025. The event provides an overview of the current landscape, strategies to navigate volatility, and introduces new technologies and innovations that enhance business decision-making and operational efficiency.

Ms. Kwanfa Chincherat Chief Operating Officer of Living Insider Co., Ltd. stated that over the past nine years, Livinginsider has become an integral part of Thailand's real estate market, helping many find quality homes and establishing itself as the most used real estate platform, with over 5 million website visits per month. The platform currently partners with over 350,000 developers, property owners, and real estate agents from more than 400 companies.

Additionally, the company organized the Livinginsider Next 7.0 seminar, an annual event that has now reached its seventh year. This year's theme is REAL TIME | REAL LIFE | REAL ESTATE: 'Turning Crisis into Opportunity with Real Estate Market Trends', which delves into every aspect of the Thai real estate market, including decoding consumer behavior trends, technological advancements, and the latest innovations to prepare for changes in the business world, as well as analyzing perspectives and investment strategies for the future of Thai real estate.

Mr. Phuwanai Pattharakorn Chief Executive Officer of Living Insider Co., Ltd. mentioned that data from Livinginsider.com for the years 2023-2024 shows a 13% increase in searches for rental listings compared to the previous year, while the category for purchases has decreased by over 20%. The majority of visitors are interested in condominiums, accounting for 74%, while single-family homes make up only 26%. The most popular unit types are one-bedroom condos at 63%, followed by two-bedroom units at 24% and studio apartments at 10%. Most searches for condos are for rentals at 55%, with purchases at 45%. In terms of single-family homes, detached houses remain the favorite, making up 62% of searches compared to townhouses and duplexes at 38%. This reflects that financial flexibility remains a crucial factor in housing choices today.

Regarding the budget for purchasing homes, most people are looking for single-family homes in Bangkok and its vicinity at an average price of approximately 12.3 million baht and condos at 6.8 million baht. In provincial areas, the average price for homes is 4.6 million baht and condos at 3.2 million baht. For rental budgets, people in Bangkok and its vicinity are looking for homes with an average rent of about 45,000 baht per month and condos at 14,000 baht per month. In provincial areas, the average rent for homes is 23,000 baht per month and condos at 7,400 baht per month.

The top five locations with the most searches for condominiums in 2024 are: 1. Asoke, Thonglor, and Ekkamai; 2. Rama 9; 3. On Nut and Punnawithi; 4. Ratchadapisek and Huai Khwang; and 5. Lat Phrao Intersection. The top five locations with the most searches for single-family homes are: 1. Pattanakarn, Srinakarin, and Krungthep Kreetha; 2. Ram Inthra-Watcharapol; 3. Bangna Km. 7, Ramkhamhaeng 2, and Mega Bangna; 4. Pathum Thani, Rangsit; and 5. Nonthaburi, Bang Yai, and Bang Bua Thong.

For the top five provincial locations with the most searches for housing: 1. Chonburi, Pattaya, and Si Racha, due to a large foreign population and many industrial estates; 2. Chiang Mai; 3. Hua Hin, Prachuap Khiri Khan, and Pranburi; 4. Phuket; and 5. Khon Kaen.

For urban living, proximity to the BTS is a significant factor. Although several lines are currently operational, most people still prefer to buy homes near the BTS, particularly the Green Line. The top five most popular stations are: 1. Thonglor; 2. Ekkamai; 3. Phrom Phong; 4. On Nut; and 5. Chong Nonsi. Additionally, the most searched MRT stations are: 1. Phetchaburi; 2. Rama 9; 3. Sukhumvit; 4. Phahonyothin; and 5. Sam Yan, which has moved up from last year, pushing Huai Khwang to sixth place.


“The statistics from listing views reveal a trend in the real estate market, showing that short-term rentals continue to gain popularity as most people prefer not to be tied down and seek more flexible living arrangements. This is reflected in the 66% growth in rental listings and a 14% increase in searches from 2023, particularly in choosing residences that align with the Workation trend or digital work, a shift that emerged during the COVID-19 pandemic, allowing people to work from anywhere and frequently change their work environment. Thus, short-term rentals have become an appealing option for the modern generation,” Mr. Phuwanai stated.


Meanwhile, the trend of Pet Friendly accommodations continues to grow, with a 60% increase in listings and a 25% rise in searches, reflecting the demand from pet lovers seeking homes that cater to both themselves and their pets. Additionally, searches for luxury homes in 2024 account for 69%, indicating that luxury properties remain in high demand in the current real estate market. Another interesting trend is the search for housing from real estate brands, with the most viewed purchase listings last year being from “Sansiri”, followed by AP, Ananda, L.P.N., and Pruksa. The brands with the most viewed rental listings are AP, followed by Sansiri, Ananda, L.P.N., and Pruksa in that order.

Livinginsider continues to develop and innovate new products, committed to providing the best experience. This year, they have transformed the super application from LivingStock to Livinginsider to enhance user convenience with a more modern application. New features have been introduced to support future real estate trends, including Life Style searches based on lifestyle preferences to enhance the user experience, Notify Me alerts for users interested in specific listings, supporting three languages: Thai, English, and a new addition, Chinese; Intelligent Search for efficient searching, and Chat Auto Translate to facilitate communication. Furthermore, they have developed a new product under the brand ‘Prop360’, which is Thailand's first CRM system designed to truly support real estate sales, focusing on enhancing customer data management and team performance quality.