Icon Siam, a world-class landmark on the banks of the Chao Phraya River, is one of the key projects of the Siam Piwat Group, the owner and operator of a premium global shopping center in partnership with Charoen Pokphand Group (CP) and Magnolia Quality Development (MQDC), a real estate development company. This achievement underscores its success as the number one global destination in the hearts of travelers worldwide by winning the Asia's Most Innovative Shopping Experience award at the Cathay Pacific's Cathay Members' Choice Awards 2024. This award is based on the highest votes from Cathay members around the world, recognizing it as a standout destination for creating the best travel experiences in the Asia region.

This success is yet another testament to Icon Siam's prominence as a world-class landmark on the banks of the Chao Phraya River, a hub of prosperity that blends creativity with cutting-edge innovation. It pioneers new concepts in project development to create an elevated shopping experience with a variety of luxury and lifestyle brands, diverse fashion options, and a comprehensive selection of restaurants along the most stunning bend of the Chao Phraya River, leaving unforgettable impressions on both Thai and international tourists from all corners of the globe. Icon Siam is not only highly recognized for providing a complete and exceptional shopping experience, but this award also reinforces its status as a global destination that showcases the best of Thailand and the best of the world, enhancing the cultural experience for visitors through year-round global phenomena that celebrate Thai art and culture.

The Asia's Most Innovative Shopping Experience award reflects Icon Siam's commitment to conducting business in line with the vision of its two founding groups, Siam Piwat Group and Charoen Pokphand Group, which prioritize innovation and lead the way in pioneering new ideas to elevate experiences beyond expectations and continuously meet customer needs, contributing to driving and pushing the Thai economy towards sustainable growth.

The Siam Piwat Group, a leader in developing world-class destinations, is always focused on creating unique and elevated experiences for tourists. Cathay Pacific is one of the leading global airline partners with whom Siam Piwat has collaborated to create special services and various benefits for ONESIAM members and the airline continuously, enhancing premium travel and lifestyle experiences without limits.