Origin Property, or ORI, has achieved over 2.5 billion baht in foreign sales in the first half of 2024, marking a remarkable growth of 253% as it continues to penetrate international markets, driven by rising demand from Russia, Myanmar, and Taiwan. The SO Origin Bangtao Beach, Park Origin Thonglor, and SOHO Bangkok Ratchada projects have emerged as hot properties for the second half of the year, as the company gears up for a roadshow to open new markets in the Arab region, Dubai, and India, while maintaining its base in Hong Kong and Taiwan. The company aims to achieve over 5 billion baht in foreign sales by the end of the year.

Mr. Pirapong Jarunek, CEO of Origin Property Public Company Limited (ORI), a comprehensive real estate developer, revealed that in the first half of 2024 (January-June), the company recorded residential project sales from foreign customers amounting to 2.5 billion baht, a staggering 253% increase compared to the same period last year, setting a new record since the post-COVID-19 era. This growth is primarily attributed to the launch of the Origin Agent Club, which collaborates with new agents continuously, allowing the company to promote projects more effectively and reach a broader customer base through social media, facilitating real-time sales coordination.

“Various external factors currently encourage foreigners to view Thailand as a prime destination for vacation homes and long-term real estate investments. For instance, geopolitical factors in Myanmar have led buyers from Myanmar to increasingly purchase properties in Thailand. Additionally, rising property prices in several Asian countries, such as Taiwan, have shifted interest towards Thailand,” Mr. Pirapong stated.

The top three nationalities purchasing Origin properties in the first half of 2024 are: 1. Russia, with high sales due to the launch of new projects in Phuket, which is popular among Russian buyers; 2. Myanmar, with sales growing by 880% compared to the same period last year; and 3. China. Together, these three nationalities account for over 64% of the total sales of 2.5 billion baht, while Taiwan and Hong Kong rank fourth and fifth, respectively. The top-selling projects from foreign buyers include:

1. SO Origin Bangtao Beach, a new project in Phuket launched in the first half of this year.

2. Park Origin Thonglor, a luxury condominium project in the city center.

And 3. SOHO Bangkok Ratchada, another project in a location popular among foreigners.

 

 

Mr. Pirapong further stated that for the second half of 2024 (July-December), the company plans to conduct a roadshow to expand its foreign customer base into new markets such as India and the United Arab Emirates (UAE), particularly in Dubai and Abu Dhabi. India has the highest economic growth index in Asia, potentially surpassing China, while the UAE is a tax-free country attracting high-purchasing power investors from various nationalities. At the same time, the company will continue to work with key agents to maintain growth in the Taiwan, Hong Kong, and China markets.

Additionally, the company is actively seeking new agents and offering exclusive rewards to top-selling agents. Interested parties can register to join the Origin Agent Club at https://oriurl.com/yy2f7s2e or inquire by calling 1498.

 

The trend for locations that are likely to attract foreign market interest remains in urban areas that are easily accessible, close to the green, blue, yellow, and orange subway lines, with comprehensive amenities within the projects, near shopping malls, office buildings, schools, and hospitals. Tourist cities like Phuket are also expected to continue receiving positive responses. The company is preparing to present new projects in these desirable locations to meet the needs of foreign buyers, such as Origin Place Taopoon Interchange, a pet-friendly condominium recently launched, Origin Place Centre Phuket, and SO Origin Kata-Phuket, new projects in Phuket. The company anticipates that total sales from the foreign market will exceed 5 billion baht as targeted.