Daikin invests in the opening of the new Daikin Solution Plaza named 'fuha: SIAM', aiming to elevate it to the largest air conditioning technology innovation center in Asia-Oceania. The plaza will present easily understandable air conditioning components to the public, enhancing brand confidence among business partners as part of its 100th anniversary celebration.

Mr. Daisuke Murakami, President of Siam Daikin Sales Co., Ltd. stated that Thailand plays a crucial role in Daikin's business operations. The company has experienced continuous growth and has developed innovations to best meet the needs of various consumer groups. Recently, the company has allocated over 100 million baht to open the new Daikin Solution Plaza named 'fuha: SIAM', which is the first air conditioning technology innovation center and academic knowledge hub in Thailand, located in the heart of the Siam area, a significant commercial district and one of the largest landmarks in Bangkok. With the concept of 'Perfecting the Air for All', it aims to provide perfect air for everyone.

The opening of the new Daikin Solution Plaza aims to be a source of information and knowledge about air conditioning. In reality, an air conditioning unit consists of many components that consumers or the general public may not be aware of. These components are essential for the functioning of the air conditioning system. The company has simulated engineering knowledge and various technologies to make it easy for the public and visitors, including students, to understand. It will also serve as an educational medium where everyone can experience and learn during their visit to this innovation center, allowing Thai people to better understand and connect with the Daikin brand.

“As a player in the air conditioning industry for over 100 years, our continuous investment in innovation is crucial. With our extensive experience, the company
understands customer needs and is ready to provide advice to meet diverse requirements, whether for residential, office, or commercial air conditioning systems. This ensures that Daikin is always there to support and partner with you, whether you are a consumer or a business partner. The Daikin Solution Plaza 'fuha: SIAM' reinforces the elements that Daikin has consistently prioritized and will be elevated to become the largest air conditioning technology innovation center in Asia-Oceania,” Mr. Daisuke added.

Additionally, the Daikin Solution Plaza features a Co-working Space and Meeting Room designed with a focus on color to create a conducive environment that enhances discussions, knowledge exchange, and experiences. It is also open for Daikin partners to use the space for events and seminars.

However, it is believed that the Daikin Solution Plaza 'fuha: SIAM', as a learning innovation center for everyone, will help the general public gain a deeper understanding of air conditioning. They can learn various information from Daikin's real-life experts, while business partners can experience the actual products with expert engineers available for consultation at this center. This will help build confidence among partners regarding the quality products from Daikin that they can touch and see for themselves at this center, showcasing modern technology and innovations that best meet market demands.

Mr. Daisuke further stated that prioritizing the environment and sustainability is one of the missions the company has adhered to throughout its business operations, providing new value to the world through air and the environment under the concept of “Perfecting the Air for All” to deliver perfect air that improves life, along with developing technologies that benefit the world. We hope this space will promote that intention, and Daikin products will bring happiness and smiles to your loved ones, ensuring both physical and mental well-being for everyone's happiness.