In 2023, numerous events evoked a wide range of emotions across all dimensions, including society, politics, culture, and lifestyle. We have witnessed a variety of opinions. Recently, LINE TODAY conducted the LINE TODAY POLL OF THE YEAR 2023 to gather popular topics and issues for the online community to vote on from December 4 to 20. The poll revealed that the news of “Pita's Ouster as Prime Minister” was the most talked-about story of the year, while the “Elephant Pants” phenomenon secured the top spot in soft power.

  1. Society is watching the news of Pita's Ouster as Prime Minister, ranking number 1 in the “News of the Year 2023.”

This was deemed the hottest news topic of the year, with the vote for Pita's shareholding in ITV leading to his removal from the Prime Minister position and suspension from duties after winning the 2023 election, garnering 28.03% of the votes. Following closely was the news of the war between Israel and Hamas at 10.18%, and in third place, the news of a 14-year-old youth shooting in a shopping mall at 10.1%.

Additionally, other polls revealed insights from the shooting incident, indicating that clear and easily understandable emergency alerts in both Thai and foreign languages are urgently needed, with 40.77% agreeing. Meanwhile, 63.3% believe that “games” contribute to aggressive behavior when combined with other factors.

  1. This is a golden year for Thai women's volleyball, winning the “Sports News” of the Year.

It has been a golden year for Thai female volleyball players, who have achieved remarkable success in various international competitions, such as winning gold at the 2023 SEA Games, the 2023 Asian Championship for the third time, and a bronze medal at the Asian Games. They received 29.15% of the votes for the best sports news event of the year, followed by a dramatic incident where taekwondo athlete “Tennis Panipak” nearly missed out on a gold medal due to a scoring error at 17.48%, and the news of male badminton player Vew Kulwut winning the World Badminton Championship at 13.76%.

  1. Pita, Srettha, and Warawut are the “Politicians” of the Year.

Pita Limjaroenrat was voted by LINE TODAY users as the top politician of the year with 36.35% of the votes, followed by Srettha Thavisin at 16.5% and Warawut Silpa-archa at 13.4%. This aligns with the political popularity poll results from November, where Pita ranked first with 31.73%.

Past polls regarding the qualifications for the Speaker of the House of Representatives indicated that “having age qualifications, educational qualifications, and political experience” was the most voted criterion at 54.06%, followed by “coming from the majority party” at 17.27%.

  1. The Elephant Pants fashion is the pinnacle of Thailand's “Soft Power,” winning hearts both domestically and internationally.

Due to the strong push for soft power policies, the elephant-patterned pants have emerged as Thailand's most popular soft power item of the year, receiving over 26.94% of the votes. Meanwhile, mango sticky rice continues to maintain its influence at 17.96%, and Thai sacred objects, particularly Phra Phrom and Phra Mae Lakshmi, were voted as one of the strong soft power items at 8.84%.

  1. The beauty pageant and political community is thriving, winning the “Hashtag of the Year” by a landslide.

In addition to the beauty community that has been growing steadily over the past 2-3 years, it was found that the hashtag #IngfaMahachon from Ingfa Waraha's fandom was voted as the hashtag of the year with a significant lead at 43.32%, thanks to strong support and encouragement. Following in second place was #PrimeMinister30 at 11.02%, stemming from the lively election situation in 2023, and in third place was #Election66 at 8.80%.

  1. Antonia wins the hearts of Thais, crowned “Entertainment News” of the Year.

In the entertainment sector, “Antonia Posiew” has made Thais proud by securing the first runner-up position in Miss Universe, winning the hearts of the Thai people and receiving 40.17% of the votes for the top entertainment news of the year, far surpassing other entertainment news. Following her was the news of Nonkul and Aff Taksaorn's heartfelt conversation at 14.84%, and the news of director “Tao” from the film “Sapper” that brought Thai cinema back to life with hundreds of millions in revenue at 19.34%.

  1. PP and Billkin are the “Popular Artists” of the Year.

PP Krit has captured the hearts of fans, securing the top spot as the most popular artist of the year with 39.81% of the votes, closely followed by Billkin Puthipong at 36.13%, and the boy band BUS – BECAUSE OF YOU I SHINE at 5.76%. Previously, PP was also voted as the popular artist of the month in February with his song “Langlae,” receiving a landslide vote of over 54.37%.

  1. Jeff Satur is the “POPCORNER” Artist of the Year, receiving nearly half the votes.

Jeff Satur, the hot young singer who has shared his stories and checked in on the “POPCORNER” show on LINE TODAY, ranked as the most loved artist with 42.03% of the votes. Following him was Lykn, a new and rising T-POP boy band at 14.02%, and another hot Thai boy band, Proxy, known for their hit song “People Who Don't Talk” at 13.67%.

Additionally, there were polls on various social issues that the online community wanted to voice. In the category of urgent social issues that need addressing, the cost of living and food prices ranked first (25.85%). In the category of what they wish would disappear from Thai politics, the public overwhelmingly voted for corruption (43.95%). Lastly, regarding the expenses that have increased the most, the cost of fuel topped the list (44.93%).

Note: The content above summarizes the results of the LINE TODAY POLL conducted among users on the LINE TODAY service across various topics, aiming to compile user opinions, with over 129,000 participants.