Origin Property showcases its portfolio of condominiums catering to Pet Lovers, accumulating 16 projects valued at over 26 billion baht, solidifying its position as the number one in the market after expanding into new locations and winning the hearts of consumers - dog and cat owners across Bangkok and its suburbs, in response to the rising trend of Pet Humanization. The company emphasizes its strengths by establishing the “RED Team” to research insights for both humans and pets, carefully selecting materials and creating designs and functions in both common areas and living spaces for a happy cohabitation. They are continuously expanding the Origin Pet Family by collaborating with various partners to create an ecosystem that connects diverse services related to pets, catering to pet owners' needs in their residences.

Mr. Apisit Sunthornchukiat, CEO of Origin Condominium Co., Ltd., a developer of smart condominium projects under Origin Property Public Company Limited (ORI), revealed that since 2021, the company has been aggressively entering the condominium market for Pet Lovers to meet the needs of the new generation, especially Gen Y and Gen Z who increasingly prefer to keep pets in their residences. By the end of 2023, there will be a total of 16 projects under development, with a combined project value of approximately 26 billion baht, covering various brands such as Brompton, Brixton, The Origin, Origin Play, Origin Plug & Play, and Origin Place. This has resulted in the company becoming the leading developer of pet-friendly condominiums in the market.

The company has received excellent feedback from consumers due to various factors, including: 1. The growth of the Pet Humanization trend, where people are increasingly treating pets as family members. The ownership rate of dogs and cats increased by 64% from 2019 to 2020, contrasting with a 20% decline in the birth rate of children. Meanwhile, the growth of this trend is also reflected in the market value of pet-related products, which is expected to reach 56 billion baht in 2023, growing by about 10-12% from the previous year.

2. The growing interest in keeping pets in condominiums, as consumers who previously preferred to keep pets in housing estates are now changing their behavior and wanting to keep pets in condominiums, aligning with urban social changes.

3. The expansion into various locations throughout Bangkok and its suburbs. Previously, condominiums for Pet Lovers were mainly concentrated in urban areas, but the company has expanded throughout Bangkok and its suburbs, covering the Green, Blue, Orange, and Yellow BTS lines, which are locations with high demand but no competitors.

4. Attention to selecting materials and designs that understand both people and pets through research and collaboration with partners.

5. The choice to develop mixed-product projects, where some buildings in low-rise condominiums are designated for Pet Lovers while others are regular condominiums, providing options for consumers who want to keep pets and those who do not, allowing them to reside in the same project with clearly divided buildings. Currently, there are 3,550 pet-friendly units, valued at over 8.7 billion baht.

For 2023, the Origin Property group will launch a total of 8 condominium projects for Pet Lovers, with a combined project value of over 13.025 billion baht.

Mr. Somsak Saengsuwan, Chief Product Design Officer of Origin Property Public Company Limited (ORI), stated that developing condominiums for Pet Lovers requires a strong focus on insights for both owners and pets. The company has established the “RED Team By Origin” or Research for Excellent Development Team, gathering experts from various fields, including marketing research, design, and sustainability development teams, to collaboratively work on four main areas: 1. Customer Experience, responsible for research and development to ensure designs and services meet customer behaviors accurately.

2. Product Development, designing quality products that meet customer needs and comprehensive services, supported by research-based design.

3. Marketing Intelligence, conducting market research to identify new trends and continuously update demands to align with the times.

4. Sustainability Development, collaborating for social and environmental development, allowing people to coexist with a good quality of life in a sustainable living environment.

The first project of the RED team focuses on creatively addressing the needs of pets and pet lovers, leading to the development of a community where all lives coexist happily, becoming the Origin Pet Family. Topics studied and published include: 1. Pet Behavior, 2. Materials, Interior Design, and Common Areas, 3. Project Landscape, and 4. Pet Wellness and Service.

All of this leads to the selection of pet-friendly materials, amenities, and designs, such as easy-to-clean flooring materials that prevent scratches, accommodate pets' joints, balcony railing designs for safety, and enhancing amenities in common areas, such as pet washing stations, play areas with slopes, rubber running tracks for joints, skill training equipment, and pet-friendly plants. Additionally, Origin has designed a product for cats called “CATSULE” and an open area design for dogs in the common areas of pet-friendly condominiums, allowing owners to use the common areas without worry while providing pets with personal space while waiting for their owners.

The company has also partnered with various allies to create an ecosystem that addresses all aspects of life for the Origin Pet Family, such as Thonglor Animal Hospital, providing advice and consultations from veterinarians and experts, conducting workshops and training courses for property management staff to enhance service quality in caring for pets within the projects. PETTO CARE, under Origin Healthcare, offers grooming, nail trimming, and pet boarding services, along with a zone for selling pet food and toys that cater to pet lovers' lifestyles, as well as pet insurance from PRIM, and special privileges from pet food brands like Bellotta for cats, Marvo for dogs, and kidney-friendly pet food ChangeTer, along with Monshu pet food brand. Moving forward, the company plans to continue developing condominium projects for Pet Lovers.

The list of 16 pet-friendly condominium projects under Origin Property includes:

  1. Brixton Pet & Play Sukhumvit 107 C
  2. Brixton Pet & Play Sukhumvit 107 B
  3. Brompton Pet Friendly Samrong Station
  4. Origin Plug & Play Ramintra
  5. Origin Plug & Play Sirindhorn Station
  6. Brixton Phahol 50 Station
  7. Origin Play Sri Udom Station
  8. Origin Plug & Play E22 Station
  9. Origin Place Phahol 59 Station
  10. The Origin Bangkae
  11. Origin Place Ramkhamhaeng 153
  12. The Origin Phahol 57
  13. Origin Place Phetkasem
  14. Origin Play Bangkhunnon Triple Station
  15. The Origin Triam Nom Station
  16. Origin Play Sri Lasalle Station

As for Origin Property Public Company Limited (ORI), it has a diverse business structure, including:

1. Residential Development Business, having developed 147 projects (as of Q3 2023), such as Park Origin, So Origin, Origin Plug & Play, Knightsbridge, Notting Hill, Origin Place, The Origin, Kensington, Hampton, Origin Play, Brixton, and Britania, with a total project value of over 225.495 billion baht.

2. Recurring Income Business, such as hotels, serviced apartments, and retail.

3. Service Business, such as resident services, property management, real estate buying, selling, and leasing, and real estate consulting.

4. Mega Trends Business, a new business group with long-term growth potential, such as logistics, healthcare, energy, finance, entertainment, etc., to enhance the quality of life for consumers comprehensively.