Unlocking the Secrets to Winning Over SC Asset Employees with the 5P Strategy: Building a Thriving Organization through the Employee Thriving Framework
SC Asset Corporation Public Company Limited, led by Mr. Yuttam Ubonsee, Head of Strategic Human Resource Management, is tasked with a mission passed down from the CEO of SC Asset Corporation, Mr. Natthapong Khunakarawong, along with the business strategy "Thriving Together". The organization aims to grow alongside its customers, employees, partners, and the environment.

The SC Asset Human Resource Strategy team, led by Mr. Yuttam Ubonsee, emphasizes that "one of the key components that will drive the organization towards its goals is its people. Employees are the core force responsible for creating positive experiences for end customers. To create a good experience for customers, it must start with every employee in the organization being happy at work." The secret formula that is crucial for success this time is "Employee Thriving". The term "Employee Thriving" refers to a framework developed by SC.
This framework is designed to meet the needs of employees who are co-creators and developers of the organization. Employee Thriving is based on insights gathered from employees using the 5P theory, which fulfills employees in five main dimensions:
1. Pay: Ensuring compensation is appropriate for skills and responsibilities.
2. People: Focusing on the development of individuals.
3. Purse: Providing benefits, such as allowing male employees to take leave.
4. Pride: Recognizing the achievements of the organization.
5. Purpose: Ensuring work is valuable and meaningful.
To create a positive experience within the organization, the 5P theory serves as a guideline for the HR team in fulfilling employee needs. Mr. Yuttam added, "The importance of having an Employee Thriving Survey is to analyze and understand each employee, which is crucial for organizational development. The SC In One application utilizes technology to enhance convenience for both the organization and employees, while also creating a better working experience for everyone. The main purpose of this application is to collect data for further analysis to improve work systems, performance evaluations, and compensation analysis tailored to individual roles, adhering to the principle of Work-Life Balance. We want every employee to work happily, waking up each day energized and ready to work. Additionally, HR organizes teams to monthly consult with Line Managers from each department to identify personnel development needs and the desired work atmosphere, as well as to gather feedback from each employee. This feedback is then discussed and shared during All-Hands Meetings to update the situation collectively. Every issue raised will be addressed and improved, leading to our main goal of valuing everyone in the organization."

SC also has a special tool that helps the organization gather feedback from each employee comprehensively. This tool is called the "Employee Thriving Survey", a tool for measuring employee satisfaction. This survey is crucial for the organization to understand how employees feel, what they aspire to achieve, and the direction they wish to grow within the organization. Not only does it allow employees to express their needs, but it also enables the organization to support their growth towards success, ultimately benefiting the organization as well.
The HR team at SC Asset believes that all organizations want employees who are thoughtful, capable, and adept at using technology and data in their work methods. Employees can design their own paths if they understand what their success looks like. When employees are happy at work, it positively impacts their performance, contributing to the organization's overall success.
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