• AP Thailand, under the promise of "A Good Life You Can Choose," reaffirms its status as the number one urban condo developer, welcoming the market's gradual return to normalcy with sales growth of 180% from its four condo brands: THE ADDRESS, RHYTHM, LIFE, and ASPIRE, which exceed expectations in every dimension, providing all the answers that the new generation seeks.
  • In the final stretch of 2023, the company is set to launch two new projects worth 7.3 billion baht: ASPIRE Vibha-Victory, breaking all previous norms, and RHYTHM Charoennakhon Iconic, a joint venture condo that stands as a pinnacle of pride for the year.
  • ASPIRE Vibha-Victory features ALL NEW SIMPLEX and ALL NEW VERTIPLEX units with a groundbreaking layout, marking the first time for the ASPIRE brand to transcend traditional boundaries with vertical space in a new dimension, offering double space up to 4.45 meters high for a more functional living experience. VIP DAY is set for November 11-12.
  • Experience freedom in every aspect of life with a choice of up to 18 layouts. The ALL NEW SIMPLEX offers 11 designs ranging from 26.5 to 60 square meters, while the ALL NEW VERTIPLEX presents 7 designs from 26 to 46 square meters, conveniently located near Victory Monument, connecting to Vibhavadi-Rangsit.
  • Open up to every dimension of relaxation with a tranquil green space that feels like an oasis in the heart of Bangkok, offering a truly private and spacious environment to rejuvenate your mind, with over 20 functional areas across more than 3,500 square meters.
  • Prices start at just 98,000 baht/sq.m. for a 1-bedroom unit starting at 2.79 million baht*. Register for discounts up to 100,000 baht* at https://www.apthai.com/th/condominium/aspire-vibha-victory.
  • RHYTHM Charoennakhon Iconic BLUECHIP DESIGN RESIDENCE showcases the pinnacle of lifestyle design with the latest flagship joint venture project worth 5 billion baht, a model SUPER CONDOMINIUM located opposite ICONSIAM and near BTS Charoennakhon, priced at 159,000 baht/sq.m. The first sample room viewing will be on November 25-26, with discounts up to 300,000 baht* available at https://www.apthai.com/th/condominium/rhythm-charoennakhon-iconic.
  • Stay updated on all new projects from AP, including single houses, townhomes, and condos throughout 2023 by clicking https://apth.ly/APNewHome2023.

Ms. Kamolthip Bumrungchatuam, Deputy Managing Director of the Condominium Business Division at AP Thailand, stated that the company is committed to delivering "A Good Life You Can Choose" for the condominium business segment. Over the past year, the company has achieved significant success, defying challenges from the recovery of various situations. The overall condo market today has passed its lowest point, showing increasingly positive signs, reflected in the rate of new condo launches, ongoing sales, and transfers in the industry. In the past 10 months, the condominium business segment has generated a net sales figure of 10.713 billion baht, growing by 180% compared to the total sales of 2020, which faced a major crisis, and a growth of 15.8% compared to the same period last year. This year, the condominium business aims for a net sales target of 13 billion baht, which is believed to be achievable.

One factor contributing to the recovery of AP's condo sales is not only the continuous adaptation of project development strategies but also the presence of a comprehensive Brand Portfolio covering every segment, along with effective communication of the brand's positioning, which is as crucial as product development. The brand's positioning serves as the core that reflects in every detail of the design, allowing AP condos to build connections and resonate with consumers across all segments. Today, AP condos have developed through four product brands, each reflecting a clear target audience: THE ADDRESS (Prestige-Luxury condominiums priced at 250,000 baht/sq.m.) with the brand positioning of Create Your Own Etiquette for an elevated aesthetic life; RHYTHM (Luxury condominiums priced at 160,000 - 220,000 baht/sq.m.) with the brand positioning of Obsession for Perfection for a meticulously crafted perfect life; LIFE (High-class condominiums priced at 100,000 - 160,000 baht/sq.m.) with the brand positioning of Platform of Success to elevate life towards success; and ASPIRE (the best mass segment condominiums priced at 60,000 - 100,000 baht/sq.m.) with the brand positioning of Live as You ASPIRE for freedom in every dimension of life.

“As customer behaviors change, brands must adapt. We have refreshed the brand tagline in Thai for all four product brands slightly to create a clearer distinction, along with campaigns to communicate with target groups under the concept of Start the Life You Want with AP Condos. This not only communicates the positioning of AP condos across all four brands to be memorable among urban dwellers but also highlights the unique advantages of AP condos that exceed expectations in every dimension and provide all the answers that the new generation seeks. Today's insights show that customers are discerning, comparing to find the condo that best fits their lifestyle. Therefore, we want to present that all four AP condo brands can truly meet the needs of their desired lifestyle, whether in terms of design, space utilization within the units that enhance living areas in both luxury and mass lifestyle segments, or in terms of spaces that facilitate everything within the unit for working individuals seeking freedom and families emphasizing quality time together, as well as communal areas that cater to both Active Life and Passive Life.”

In the final stretch of the year, the condominium business group is preparing to launch two new projects worth 7.3 billion baht: ASPIRE Vibha-Victory, a 29-story condominium with 593 units valued at 2.3 billion baht, set to open VIP DAY on November 11-12, and RHYTHM Charoennakhon Iconic, a joint venture condominium also 29 stories with 577 units valued at 5 billion baht, with the first sample room viewing on November 25-26. This year, the condominium business aims for a net sales target of 13 billion baht, which is believed to be achievable through the launch of new projects and 13 projects currently under sale and transfer.

Ms. Niyomaporn Tosanguanpan, Senior Director of Marketing and Sales for the Condominium Product Group at AP Thailand, stated that ASPIRE Vibha-Victory represents a new version of ASPIRE condos that the company intends to develop to meet the demand and lifestyle of the target group in this location specifically. The overall condo market in the Din Daeng and Ratchaprarop areas, connecting to Victory Monument and Vibhavadi, has not seen new supply launched for over five years. The existing supply has an average selling price in the range of 115,000 - 155,000 baht/sq.m., with 2 out of 4 projects having sold out completely, indicating a good response. Currently, about 100 units remain for sale from projects launched since 2017, presenting an opportunity for the condominium business to enter the market in this area, given the potential of the location surrounded by 17 Medical Centers and convenient connections to other areas of Bangkok, both inner and outer, Pathum Thani, and surrounding provinces, close to Victory Monument, Rama 9 Road, and Vibhavadi-Rangsit Road. ASPIRE Vibha-Victory is developed under the concept of Convergence Living as You Desire through three unique dimensions: Flexible as You Desire breaking all previous norms with a new layout designed for real-life usage; Recharge as You Desire opening up every dimension of relaxation, allowing you to choose modes that energize your life every day; and Moveable as You Desire soaring towards your desires with a location that brings every destination within reach.

In the dimension of Flexible as You Desire, the company is ready to launch ASPIRE NEW UNIT LAYOUT, an entirely new design for units at ASPIRE Vibha-Victory, offering freedom in every aspect of life with up to 18 designs available for two types of units:

  1. ALL NEW Simplex 11 Designs ranging from 26.5 to 60 square meters, featuring a new layout for a 1 Bedroom Extra of 35 square meters with two new functions: a Flexible area that can be adapted to lifestyle needs, whether as a Living area or Bedroom, and an Extra room that can be transformed between a Working area or Walk-in Closet, creating an interesting new feel. The ALL NEW Simplex includes designs for 1 Bedroom, 1 Bedroom Extra, 2 Bedroom 1 Bath, and 2 Bedroom 2 Bath, with prices starting at 2.79 million baht (starting at 98,000 baht/sq.m.).
  2. ALL NEW VERTIPLEX with 7 Designs ranging from 26 to 46 square meters, breaking all previous norms with vertical space in a new dimension featuring a Double Volume height of 4.45 meters, effectively doubling the space, with the latest functions ready for viewing at the sales office. The ALL NEW VERTIPLEX starts from floors 22 to 28, priced at 3.9 million baht (starting at 100,000 baht/sq.m.).

Recharge as You Desire opens up every dimension of relaxation with a tranquil green space that feels like an oasis in the heart of Bangkok, offering a truly private and spacious environment to rejuvenate your mind, with a large communal area spanning three floors (Ground, 8th, and 29th floors). The highlight of the communal area in this project is a large green space surrounding the building on the Ground floor, featuring a deep garden over 60 meters long, accommodating various outdoor exercise activities, along with a swimming pool equipped with Aqua Exercise and Jacuzzi for ultimate relaxation, and The Healthy Space on the 8th floor with comprehensive fitness equipment in both private and group formats, including The Sky Lounge and The Sky Park on the 29th floor with a 360-degree city view.

Moveable as You Desire propels you towards your desires with a location near “Victory Monument,” connecting to “Vibhavadi-Rangsit,” a hot spot that brings every destination within reach, situated on a major road, close to expressways, and offering convenient transportation options including BTS, MRT, and Airport Rail Link.

ASPIRE Vibha-Victory is located on a 2-rai plot, 29 stories high, with 593 units valued at 2.3 billion baht. Residential units start from the 8th to the 28th floor, with floors 8-21 featuring ALL NEW SIMPLEX units ranging from 26.5 to 60 square meters starting at 98,000 baht/sq.m. or 2.79 million baht*, and floors 22-28 featuring ALL NEW VERTIPLEX units ranging from 26 to 46 square meters starting at 100,000 baht/sq.m. or 3.9 million baht*. The VIP DAY is set for November 11-12, offering special discounts up to 6%* for bookings made during the event, along with an additional discount of up to 100,000 baht* available at https://www.apthai.com/th/condominium/aspire-vibha-victory.

Another highlight is the launch of the latest flagship joint venture project, RHYTHM Charoennakhon Iconic, on a 4-rai plot, 29 stories high, with 577 units valued at 5 billion baht, located along Charoennakhon Road, just opposite ICONSIAM and 100 meters from the ‘Charoennakhon’ Gold Line BTS station, developed under the concept of Bluechip Design Residence, priced at 159,000 baht/sq.m. The first sample room viewing will be on November 25-26, with discounts up to 300,000 baht* available at https://www.apthai.com/th/condominium/rhythm-charoennakhon-iconic.

Stay updated on all new projects from AP, including single houses, townhomes, and condos throughout 2023 by clicking https://apth.ly/APNewHome2023.

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