Charn Issara is proud to present The Issara Sathorn, a luxury condominium that emphasizes the concept of Luxury Urban & Nature with a Single Corridor design for the privacy of residents, along with a Flexible Area layout that can be adapted for various uses, creating a New Lifestyle space for Work-Life Balance, Betterment Community, and Wealth & Health Universe, targeting modern consumers and advancing strategies to penetrate the market of actual residents, investors, expatriates, and digital nomads.

Mr. Songkran Issara, Chief Executive Officer of Charn Issara Development Public Company Limited, revealed that The Issara Sathorn project is one that Charn Issara takes pride in presenting, aimed at those seeking a residence that blends the identity of urban living with nature. The project's location is considered highly potential, with a good overall environment and convenient transportation, making it an ideal place for relaxation.

“We pay great attention to the meticulous development of various structures within the Charn Issara group. For The Issara Sathorn project, we started by looking for land with potential, designing the project with environmental considerations, aiming to distribute green common areas throughout the building from the entrance to the top floors, allowing residents to feel as if they are truly surrounded by nature. These elements are crucial in developing projects that meet the needs of our target customers, whether they are working professionals, young people, or investors, ensuring a quality of life and comprehensive convenience,” Mr. Songkran stated.

Ms. Theeraporn Srijaroenwong, Managing Director of Charn Issara Development Public Company Limited, stated that The Issara Sathorn is a luxury condominium that Charn Issara has intentionally developed to meet the needs of a comprehensive living experience. Located on Chanthaburi-Sathorn Road, it stands 37 stories tall with 270 units, featuring an Auto Parking system, EV charging stations, and amenities designed to provide customers with an elevated living experience, designed by Architect 49 Co., Ltd. (A49) to reflect the lifestyle of urban living and nature perfectly.

Regarding the location and transportation, there is also the construction of a bridge over the Narong intersection, which includes the construction of three new overpass bridges from the Narong intersection to Nontree Wittaya School, with a total bridge length of 1,950 meters to alleviate traffic bottlenecks, reduce intersection crossings, and enhance road network efficiency, accommodating traffic from the Ratchada Ring Road and main roads connecting to Rama 3.

Vehicles coming from Asoke Montri intersection along Ratchada Road can access the new Narong intersection bridge to reach Nontree Wittaya School on Rama 3 Road, while those coming from Rama 3 and Ratchada roads can immediately access the bridge in front of Nontree Wittaya School without passing through the Narong intersection and Klong Toei intersection.

Additionally, there is progress on the construction of the Rama 3-Daokanong-Outer Ring Expressway in western Bangkok, starting at kilometer 13+000 of Rama 2 Road, covering a total distance of 18.7 kilometers, with seven entry and exit points. It is expected to be completed and operational by 2024, facilitating convenient and rapid access to Bangkok and enhancing comprehensive transportation connections between the CBD and surrounding areas, including easy access to areas like Rama 3, Sathorn, Silom, and Nang Linchi to Rama 2.

“The Chanthaburi-Sathorn location not only offers convenient transportation but is also a culturally rich community area, surrounded by numerous public utilities, embodying the Urban aspect of a significant business district connected with natureNature, with green spaces such as Lumpini Park, Benjakitti Park, and Bang Kachao, which serve as the best lungs of the city. This makes the living atmosphere in this area more than just a place to stay, as residents can fully engage in activities with the amenities provided by the project. Moreover, the project's location on Chanthaburi-Sathorn Road is strategically close to the heart of the business district like Silom and Sathorn, surrounded by a grid road system, including expressways, BTS, MRT, BRT, and Chao Phraya Express boats, which is a highlight of diverse transportation options. This area is also a hub for delicious food, offering a variety of dining options from street food to Michelin-starred restaurants, along with hangout spots for relaxation after work and various communities for socializing, all of which align with the lifestyle of modern residents. Therefore, we believe that The Issara Sathorn project will meet the needs of our target customers very well,” Ms. Theeraporn concluded.

Meanwhile, Mr. Dithawat Issara, Assistant Managing Director of Creative Media and Information Technology at Charn Issara Development Public Company Limited, shared the concept of The Issara Sathorn project, aiming to provide residents with a sense of Luxury Urbanature that connects urban living with nature, offering tranquility and happiness for relaxation, along with the convenience of a comprehensive lifestyle that meets the needs of residents of all genders and ages, aligning with the project’s concept of “UNITE ALL SIDES OF YOUR LIFE... Live freely in every aspect.”

The highlights of The Issara Sathorn project focus on designs that cater to the lifestyles of all generations, including the arrangement of common areas, the design of residential units, security systems, and Auto Parking systems. Each unit prioritizes the usable space, starting from 32.75 to 188.76 square meters, with options including 1 Bed, 1 Bed+, 2 Bed, 2 Bed+, 3 Bed, and Penthouse. Each layout is designed as a Flexible Area, allowing for adaptable usage.

“The layout of each room reflects the project's commitment to providing residents with options for room sizes suitable for the number of occupants, whether they are working professionals, medium to large families, or actual residents and investors in real estate. Additionally, each room type is designed to have distinct areas with functional flexibility for residents,” Mr. Dithawat explained.

In terms of the overall atmosphere, both inside and outside the project, residents can enjoy city views as well as the natural scenery of the Chao Phraya River and Bang Kachao from the facilities on each floor, which emphasize green spaces that enhance the quality of life for residents. Starting from floor 1, The Park, which features a garden, a spacious lawn area, a playground, a pond, and a relaxation pavilion, making it the floor with the most green space. Meanwhile, floor 29, The Haven, includes The Sky Gym, The Game, The Space, The Water, The Therapy, and The Garden, while floor 33, The View, introduces the Floating Forest concept, creating a tranquil garden suitable for relaxation with various seating options for enjoying the view of Bang Kachao.

Additionally, there is the Herb floor, which includes areas for growing vegetables and herbs, allowing residents to connect with nature and learn about various herbs. The Horizon area, located on the highest floor, provides the best views for exercise. The design of the project and all mentioned spaces aims to enhance happiness and create new lifestyles for residents, promoting Work-Life Balance, fostering a Betterment Community, and allowing relaxation from fatigue (Wealth & Health Universe) through the comprehensive amenities provided by the project.

Ms. Nalinrat Jaroensupong, Managing Director of Nexus Property Marketing Co., Ltd., discussed consumer behavior in seeking residences in urban areas, stating that consumers prioritize purchasing condominiums that offer convenience in transportation, reducing travel time, and allowing them to live their lifestyle. Therefore, residences must be more than just a place to stay; they should provide a comprehensive environment with spaces that can adapt to various functions, serving as workplaces and promoting an extreme lifestyle and health consciousness. Thus, products that are distinct and embody a Quiet Luxury and Cozy Condo concept are the best answers for today’s consumers, especially since the current supply of condominiums that meet consumer needs is still limited compared to demand.

“Another aspect to watch, besides location and lifestyle alignment, is the size of the units. Projects that develop larger unit sizes with fewer units will attract customers, especially in locations near international schools, anticipating turnover from parents, as well as in office building areas where expatriates working in Thailand are looking for larger units in prime city areas,” Ms. Nalinrat added.

Regarding sales and marketing strategies, we are confident that The Issara Sathorn project will meet the needs of residents very well. Currently, over 50% of sales have been achieved, with customers being both Thai and foreign, purchasing for actual residence and investment purposes.

The Issara Sathorn luxury condominium is located on Chanthaburi-Sathorn Road, standing 37 stories tall with 270 units, with promotional prices starting at 5.59 million baht during the initial opening phase. The project is preparing to launch a special campaign for the Grand Opening, offering an Extreme Free promotion for customers who book a unit between October 15 and December 31, 2023, including items such as the iPhone 15 Pro Max and free furniture packages from Euro Creation valued at 1-3 million baht. Interested parties can inquire for more details at www.charnissara.com.

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