Kraftwork is making its mark in the hot residential market of Eastern Bangkok with its new brand "Lamai," launching the "Lamai Hatairat 39" project. The concept is "A Life That Offers More with Thoughtfully Designed Living Spaces," inspired by Modern Japanese Philosophy. The project focuses on location, design, and functionality to meet the needs of consumers looking for homes to start a new family. The company has partnered with "Time Real Estate," a professional agency to manage sales, with prices starting at 5 million THB* on August 26-27.

Kraftwork Co., Ltd., led by CEO Chalermphon Khonjaem and Deputy CEO Phak Thanaakrachon, stated that Kraftwork is a holding real estate company with over 30 years of experience in the real estate business, focusing on investing and developing residential projects such as townhouses, duplexes, single-family homes, and condominiums in Bangkok and its surrounding areas, as well as in provinces with high potential and growth.

In the second half of 2023, the company is investing and developing real estate projects in Bangkok under the new brand "Lamai," starting with the "Lamai Hatairat 39" project located on Hatairat Road.

The project features 2-story duplex homes designed with the concept of "A Life That Offers More with Thoughtfully Designed Living Spaces," targeting two groups of new-generation customers: those looking to build their own families while staying close to their original families, and general customers seeking homes near their workplaces in areas like Bang Kapi, Min Buri, Lat Phrao, and Pathum Thani.

Lamai Hatairat 39 is situated on over 35 rai of land, developed with a Modern Japanese Philosophy design featuring a Liveable Layout, comprising 144 units with a total value exceeding 1 billion THB. Prices start from 5-9 million THB* with three house models available:

• ARUN model: 153 square meters, 2-story house with 3 bedrooms, 3 bathrooms, 1 living room, 1 kitchen, 1 multipurpose room, and parking for 2 cars.

• TIWA model: 160 square meters, 2-story house with 3 bedrooms, 3 bathrooms, 1 living room, 1 kitchen, 1 prayer room, 1 multipurpose room, and parking for 2 cars.

• SURI model: 216 square meters, 2-story house with 4 bedrooms, 4 bathrooms, 1 living room, 1 Thai kitchen, 1 multipurpose room, and parking for 3 cars.

“Previously, the company focused on investing and developing projects in the EEC zone through subsidiaries. The Lamai Hatairat 39 project is the first to be invested and developed directly under Kraftwork Co., Ltd. Future new projects will also be developed directly by Kraftwork Co., Ltd.,” said Chalermphon.

The highlights of the Lamai Hatairat 39 project include:

• Functionality: A new generation home designed with a Life-Centric approach that understands the delicate details of living and allocates dream home spaces as desired. The Liveable Layout design ensures that each house model is fully functional, including EV Chargers for electric vehicle charging and future smart home applications for maximum utility.

Additionally, the project fulfills all needs with thoughtfully designed common areas catering to all ages, including a clubhouse, playground, swimming pool, outdoor learning space for children, a large garden for fun activities, and pet-friendly facilities, along with a Smart Village for easy access throughout the project, featuring an automatic gate system and online booking for common areas, double-gate access, and CCTV security throughout the project.

• Design: Tailored to meet the needs of the New Normal lifestyle, offering more with living spaces designed in a MODERN JAPANESE style that emphasizes simplicity, minimalism, and harmony, complemented by green spaces around the houses and large communal gardens.

• Prime Location: Hatairat Road is a prime area with high potential, equipped with complete amenities for daily living, including shopping malls, hospitals, and educational institutions. New roads and shortcuts are being developed to connect to other areas, including the Pink Line subway project, making it easier and more convenient to travel to the city center.

With these highlights and attention to detail, along with the support of the team from Time Real Estate Co., Ltd. managing marketing and sales, we are confident that Lamai Hatairat 39 will be well-received by consumers looking for homes that offer modern conveniences and value, with property values expected to increase by an average of 5-10% annually due to rising land prices.

Ms. Chonthicha Senaree, Managing Director of Time Real Estate Co., Ltd., which provides marketing and sales consulting for real estate, stated that the company manages marketing and sales for both horizontal and vertical residential projects, primarily in the EEC area. With experience in marketing and sales for previous luxury and super-luxury condominium projects in Pattaya, Chonburi, which were highly successful, the company currently has three projects in its portfolio worth a total of 8 billion THB.

The launch of the Lamai Hatairat 39 project is the first step in expanding the customer base into Bangkok, with the first phase of sales scheduled for August 26-27. Special offers during the event include a 5-year warranty covering both the interior and exterior of the house from MSIG Insurance, valued at 3 million THB, and free common area fees for 5 years. We anticipate a positive response and quick sales, despite the competitive housing market in the Hatairat area, as we are confident in our product and the MODERN JAPANESE design that stands out from competitors, along with comprehensive facilities that will meet the needs of our target consumer group.

Ms. Chonthicha commented on the overall real estate market in the Hatairat area and nearby regions, noting that competition is quite high, with competitors both local and from outside the area. However, consumer demand for homes in this location remains strong, as evidenced by sales rates exceeding 50-60% for various products. Duplex homes have a lower supply compared to single-family homes and townhouses, yet the sales rates for duplex homes across all price levels are very high, allowing them to penetrate the townhouse and single-family home markets.

For inquiries and project visits, please contact us at 061-215-1000.