"Pruksa Holding" Aims to Develop an Organization for Sustainable Growth Alongside Financial Growth Through Employee Development
"Pruksa Holding" is focused on becoming an organization with sustainable development to create economic value, reduce environmental impact, and enhance the quality of life for people within the organization and society. It promotes a management policy based on the Center of Excellence that helps enhance employee potential for growth while collaborating with major partners to combat global warming and secure green loan financing for the expansion of the group’s businesses.

Ms. Suravee Chaitamrongkul, Deputy Managing Director of Finance at Pruksa Holding Public Company Limited stated that the sustainable development of Pruksa Holding focuses on four areas: caring for quality of life and well-being to deliver healthy living spaces (Heart to Home), caring for environmental impact in every production process to reduce global warming (Heart to Earth), caring for society and providing good opportunities to enhance the quality of life for those seeking opportunities in society (Heart to Society), and caring for the health of customers, employees, communities, and society (Heart to Health), along with economic aspects by strengthening the organization through core businesses and creating Recurring Income through related businesses.
In the past year, the overall financial market has been volatile and somewhat uncontrollable. However, due to the group’s stringent investment policies, intensive cash flow management for each business group, and effective support for overseas investments through financial management policies and implementing Natural Hedge to manage risks, the company has been able to reduce interest payments, contrary to the rising interest rates in recent times.

“Preparing employees in the finance sector is crucial because we are the backbone or the behind-the-scenes team that helps drive the company’s growth. Over the past year, the company has expanded investments across various business groups. Therefore, promoting employee potential is another one of our missions, both through Upskilling and Reskilling via a management approach based on Center of Excellence, which focuses on managing and sharing resources, including personnel, expertise, and technology in accounting, finance, cash management, and investor relations for affiliated companies to maximize resource efficiency, harnessing the potential of skilled employees while reducing operational costs among the group. Additionally, we have implemented Robotic Process Automation (RPA) to automate routine tasks, which not only reduces errors but also decreases working hours, saves on personnel costs, and most importantly, encourages employees to engage in analytical work and increase the value of their current tasks. This represents a form of employee development aimed at creating sustainability for the organization and maximizing the efficient use of internal resources,”

Ms. Suwaree further stated, “Pruksa continuously conducts activities to create sustainability in every aspect, including the adoption of Blockchain technology to reduce working hours and minimize material waste, resulting in a reduction of over 15,000 tons of carbon footprint in 2022. Furthermore, the finance sector continues to seek green loan financing for the expansion of the group’s businesses and promote sustainable growth for both the company and society as a whole. In mid-last year, the company received support for a Green Loan from TMBThanachart Bank, amounting to 2.07 billion baht, to support the sustainable development-related businesses of Inno Precast Co., Ltd., a company within the Pruksa Holding group, and is currently in the process of securing green loan financing for Pan New Energy Co., Ltd., aiming to provide solar roof installation services in Pruksa’s residential projects.”

Mr. Porntep Supatharatharn, CEO of Inno Precast Co., Ltd. revealed that the Green Loan received will be used to enhance production efficiency, develop and improve the factory to meet the increasing demand from both domestic and international markets. Inno Precast aims to become a market leader in quality precast slabs while reducing environmental pollution by producing low-carbon precast in Thailand. Inno Precast has previously utilized innovative hollow core precast slabs, ground beam designs, cement jointing, and zero waste practices.

Additionally, recycling within the factory aims to create a fully green factory, and this year, green technology is continuously being implemented through the installation of solar panels and the use of the “Carbon Cure” innovation, making it the first in the real estate development group to produce low-carbon precast slabs. Furthermore, environmentally friendly cement from the Nakhon Luang Cement Group, including Insee Phet Cement and Easy Flow (hydraulic cement), has been selected as the main ingredient in the production of ready-mixed concrete, which is certified for carbon footprint and labeled for global warming reduction, minimizing environmental pollution. This aims to establish itself as the number one producer of low-carbon precast in Thailand, ensuring that every house built from Inno Precast’s slabs is low-carbon and environmentally friendly, contributing to sustainability for Thai society and the environment.”