SC Asset, a leading Living Solutions Provider, has teamed up with top Thai streamers, Nam MNJ and View Willcomeback, to develop the 'Gamer House', a prototype of a new series of single-family homes. This initiative builds on the success of the Single Living House, launched at the Venue ID Motorway-Rama 9 project, targeting the new generation under the concept 'One Size Does Not Fit All'. This design is not limited to gamers alone but is tailored to fit the lifestyles of the digital generation.

 

Natthakit Sirirat, Head of Marketing, stated, “Research shows that this customer group is interesting because it represents a rising profession among the new generation, whether they are streamers or content creators. This group has significant purchasing power, prompting SC to collaborate with AMPVERSE to deeply study the mindset and lifestyle of these gamers. We have two well-known streamers: Nam MNJ, a father of two who values family care alongside work, and View Willcomeback, a female streamer living with her cat. The design is based on insights from those accustomed to condo living with pets, thus requiring a home similar to a condo that is not too large for easy cleaning and maintenance, which has been realized at Venue ID Motorway-Rama 9.”

With the design concept aimed at meeting the needs of modern individuals who often use their homes as workplaces—whether for game streaming, YouTube content creation, product reviews, or live selling—the SC Asset design team focuses on creating homes that allow residents to easily expand into various digital content-related businesses. This includes special soundproof rooms and private workspaces, considering convenience for setting up cameras, backgrounds, lighting, and framing.

Kandisak Ruenjaichan, Head of Product Design and Innovation, added, “The challenge in our work began with the initial brief, leading us to insights that gamers often face continuity issues. Streaming games can take a long time, and sometimes they need to use the restroom, causing interruptions. They also want to connect with family while streaming. The concept of the Gamer House breaks away from traditional single-family homes. Upon entering, you will find the streaming room in the center of the house, surrounded by three functional spaces: the living room, dining room, and game room, all of which can be rearranged to suit the lifestyles and work needs of everyone in the house.”

The 'Gamer House' is not only suitable for gaming enthusiasts but also for various content creators who require similar functionality from their homes. The primary functions of the house remain comprehensive for living, while additional spaces accommodate the diverse activities and lifestyles of different groups. Furthermore, the Venue ID Motorway-Rama 9 project is located in a prime area, not far from Suvarnabhumi Airport, making it very convenient for content creators who frequently travel by plane for provincial or international engagements.

For those interested in viewing a sample of the 'Gamer House', more information can be found at https://www.scasset.com/campaign/gamer-house.

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