After the recent launch of "To-Jang," the character brand by On the Table, a Tokyo café-style fusion restaurant, it has playfully introduced itself to established character brands in the restaurant industry. This has led to a successful collaboration strategy with Drop by Dough, a famous donut brand, creating a new dimension that connects modern consumers to the brand in a comprehensive way. This has proven to be highly successful in maintaining momentum in building continuous social connections. Recently, they showcased the potential of "To-Jang," which has been developed to stand out and catch the attention of the world-renowned brand Oreo, marking their first collaboration with the campaign "When O Meet O, Deliciousness is Born," aimed at stimulating the market for summer with two special menu items that reinforce their all-day dining service, topped off with delicious desserts, while also establishing a clear third-place for customers to enjoy both savory and sweet dishes.

Ms. Mayuree Jittrakon, Vice President of Marketing at Sen Corporation Group Public Company Limited, stated, "As the restaurant market has been fiercely competitive since the beginning of the year, our brand is looking for ways to market differently to create a more enjoyable atmosphere. We need to stimulate interest and elevate consumer experiences. We studied the customer insights of our clientele and found that, in addition to enjoying Tokyo café-style food, all customers who dine with us love desserts. Therefore, we want to provide a complete meal experience with both desserts and beverages, leading to the development of new products and services that meet all consumer needs. Additionally, we initiated a collaboration strategy, starting with a collaboration with Drop by Dough at the end of 2022, which received positive feedback from customers. This success has opened up opportunities to expand our collaboration portfolio with new partners to enhance the all-day dining experience and clearly position our restaurant as a third place for customers to enjoy both savory and sweet meals.

On the Table x Oreo

Recently, On the Table has successfully executed its planned collaboration with the world-famous Oreo brand, an American biscuit brand known for its catchy slogan 'Twist, Lick, Dunk.' With its unique flavor, featuring a crunchy dark chocolate exterior and a vanilla cream filling, Oreo has long been a favorite among consumers. This collaboration aims to elevate the dessert and beverage menu, making it more appealing while also serving as a communication tool to reach the younger target audience through the campaign "When O Meet O, Deliciousness is Born," creating fun ideas and introducing two special menu items to stimulate the market for this summer, with "To-Jang" continuing to represent the brand in this communication.

Two New Delicious Menu Items from the Collaboration

Caramelized Banana Toast with Oreo - A large slice of bread grilled with rich butter, enhanced with Oreo pieces both whole and flaked, making the texture of this toast stand out and fun to eat.

Caramel Milkshake with Oreo - A refreshing drink, this caramel milkshake is sweet, creamy, and aromatic, mixed with Oreo for a delightful crunch. Don't miss these two new menu items from On the Table X OREO "When O Meets O, Deliciousness is Born," available from March 15, 2023, to May 31, 2023, at all On the Table locations, except for the Queen Sirikit National Convention Center branch. Stay tuned to see which brand On the Table will collaborate with next!