SC continues to assert its position as a leader in the luxury home market priced at 30 million baht and above, launching its second half of 2023 strategy with the luxurious mansion "Grand Bangkok Boulevard Ratchaphruek-Phrannok," valued at 2.45 billion baht. The project features a Cape Dutch Revival design concept that showcases the beauty of contemporary Northern European Dutch architecture, combined with functional spaces designed for modern family living, offering spacious areas of up to 825 square meters. This project marks SC's first to implement the SC Green Mark standard, aimed at enhancing quality of life alongside sustainability. The official presales are set for July 4-5, with prices starting at 50 million baht.

Mr. Mongkut Techolarn, Managing Director of the Horizontal Property Development and Marketing Group at SC Asset Corporation Public Company Limited (SC), stated that SC continues to maintain its leadership in the luxury home market priced at 30 million baht and above, reflecting customer confidence in the brand and the strength of its project portfolio in the Luxury and Ultra Luxury segments. Sales in this segment have consistently grown each year, from 3.489 billion baht in 2022 to 9.414 billion baht in 2025. Currently, the company has 17 projects in this segment, valued at over 33 billion baht, and has delivered quality living to more than 1,000 families, emphasizing aesthetics, space flexibility, privacy, and designs that cater to the lifestyles of all family members.

Launching this direction with the introduction of Grand Bangkok Boulevard Ratchaphruek-Phrannok, a luxury mansion project valued at 2.45 billion baht on over 38 rai of prime land on Ratchaphruek-Phrannok Road, featuring only 51 units. The design concept reflects Cape Dutch Revival architecture, reinterpreting the charm of 17th-century Dutch architecture into a contemporary style by simplifying details while maintaining symmetry and elegance, creating timeless architecture that distinctly reflects the homeowner's taste.

“Every element of the project is designed under the concept of creating a complete living experience, from the atmosphere within the project, green spaces, and common areas to the interior design of the houses that prioritize beauty, privacy, and practicality to accommodate the lifestyles of large families and multi-generational living, which is a key demand of luxury customers today,” Mr. Mongkut said.

The Grand Bangkok Boulevard Ratchaphruek-Phrannok project consists of two-story mansions in three styles: Cape Heritage, Gable Reserve, and Manor Estate, with usable areas ranging from 575 to 825 square meters, featuring up to 6 bedrooms, 7 bathrooms, 2 living rooms, and parking for up to 5 cars. Each unit comes with special functions developed from an understanding of the lifestyles of luxury customers, such as the Dutch Manor Terrace, a grand hall that reflects opulence and defines mansion living.

A Private Haven in a House offers comprehensive functions that create the feeling of having another home within, including the Grand Master Balcony, a relaxation corner in the Grand Master Bedroom exclusive to the owner, the Empress Dressing Suite, a preparation area that reflects taste for every perfect look, and the Sensory Escape Lounge, a versatile space on the second floor that caters to all lifestyles within the home.

The project also features common areas such as a Club House, Private Lounge, gym, large swimming pool, Pickle Ball court, relaxing area, outdoor kid’s area, and a central garden, along with 7 innovations for living that cater to all ages, including: 1. Air Quality Solutions, an air pollution elimination system in collaboration with SCG; 2. Solar Roof for House & Club House, solar panels in both common areas and every mansion to reduce household expenses; 3. Ruejai Home OS, a Smart Home application that controls all systems within the house; 4. Smoke & Heat Detector, a three-layer safety system that detects heat and smoke and alerts residents; 5. Smart Gate with License Plate, convenient access with a vehicle scanner for residents, along with a function for managing guest vehicle access; 6. AIS Fibre, offering free high-speed internet for one year with installation points beyond signal dead zones; 7. EV Charger Spot, a designated area for installing EV chargers within the house, with infrastructure already prepared for installation.

Mr. Mongkut further stated that the Grand Bangkok Boulevard Ratchaphruek-Phrannok project is also the first of SC to implement the SC Green Mark standard, following the company's announcement of this initiative earlier this year, enhancing environmentally friendly design and construction standards while promoting a better quality of life for residents. The project is currently undergoing evaluation for SC Green Mark certification by the Thailand Green Building Institute.

The SC Green Mark standard encompasses four core values: efficient energy use, reducing environmental impact, creating comfort in living, and promoting good health. This project will serve as a model developed with the SC Green Mark standard and will expand to other projects launching in the second half of this year, delivering residences that meet current living needs while creating long-term value for customers, society, and the environment sustainably.

Interested parties can experience the Grand Bangkok Boulevard Ratchaphruek-Phrannok project at the Presales event on July 4-5, 2023, with prices starting at 50 million baht and special privileges of up to 4 million baht*. Interested individuals can register to visit the project and inquire for more details at https://m.scasset.com/yX7c or call 098-278-2999.

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