Origin Thrives in Q1/2023 with Sales Surpassing 12 Billion Baht, Targeting Young Consumers with 'Origin Play' and 'Origin Plug & Play'
Origin Property has kicked off the real estate market in 2023 with impressive sales in Q1/2023, exceeding 12 billion baht, marking a growth of over 47%. The 'Origin Play' and 'Origin Plug & Play' brands have led the charge in attracting young consumers, with multiple locations selling out. The 'Grand Britania' brand under BRI continues to maintain its position as a top brand in the housing market. In Q2/2023, the company plans to launch 11 new projects valued at 12.52 billion baht, expanding its reach nationwide as part of the Origin Infinity plan.
Mr. Pirapong Jarunek, CEO of Origin Property Public Company Limited (ORI), a comprehensive real estate developer, revealed that in Q1/2023 (January-March 2023), the company achieved total sales of approximately 12.004 billion baht, a 47% increase from the same period in 2022. Sales from condominium projects accounted for about 79%, while sales from housing projects under Britania Public Company Limited (BRI), another subsidiary, made up around 21%. The sales figures were split between ready-to-move projects at about 49% and new launches and ongoing construction projects at approximately 51%.
The brands that received excellent consumer feedback in this quarter were the 'Origin Play' and 'Origin Plug & Play' condominiums, which target the younger market. Notable projects include 'Origin Play Bangkhunnon Triple Station', 'Origin Plug & Play Nonthaburi Station', and 'Origin Plug & Play Ramintra', all of which have been well-received due to their outstanding functionality and designs that resonate with Gen Y and Gen Z consumers.
Meanwhile, the housing brand 'Grand Britania' has consistently received positive consumer responses, leading to the sellout of the 'Grand Britania Bangna KM.12' project. Additionally, the 'Grand Britania Ratchaphruek-Rama 5' and 'Grand Britania Wongwaen Ramintra' projects have also seen continued success, thanks to their sizes and designs that cater to family living.
Mr. Pirapong further stated that the real estate market outlook for Q2/2023 remains positive, as evidenced by the overall sales figures from property developers at the recent housing and condominium fair at the end of March. In Q2/2023, the company plans to launch an additional 11 projects with a total value of 12.52 billion baht, comprising 8 condominium projects worth a total of 8.72 billion baht and 3 housing projects valued at 3.8 billion baht.
“We will continue to expand into various regions across the country as part of our Origin Infinity plan, which is our endless growth strategy announced earlier this year. The 11 projects in Q2/2023 will include 5 projects outside of Bangkok and its vicinity, located in Chonburi, Phuket, Phra Nakhon Si Ayutthaya, and Khon Kaen, with a total project value exceeding 5.08 billion baht,” Mr. Pirapong added.
Origin Property Public Company Limited (ORI) has a diverse business structure, which includes:
1. Residential Development Business: Developing condominiums and housing projects, with 123 projects completed as of the end of 2022, including brands like Park Origin, So Origin, Origin Plug & Play, Knightsbridge, Notting Hill, Origin Place, The Origin, Kensington, Hampton, Origin Play, Brixton, and Britania, with a total project value exceeding 185.791 billion baht.
2. Recurring Income Business: Such as hotels, serviced apartments, and retail.
3. Service Business: Including services for residents, property management, real estate buying, selling, and leasing, as well as real estate consulting.
4. Long-term Mega Trends Business: New business sectors with long-term growth potential, such as logistics, healthcare, energy, finance, and entertainment, aimed at enhancing the quality of life for consumers comprehensively.