Primo Service Solution, or PRI, is expanding its business empire by launching its subsidiary, "Wyde Interior," in collaboration with a furniture industry guru with over 20 years of experience. Together, they have established "Wyde Furniture" to engage in the production and sale of furniture, including built-in, knock-down, and loose furniture, providing comprehensive services from start to finish. The company aims to penetrate the project customer market and individual consumers across all segments, both for personal use and rental. Production is expected to commence in the third quarter of 2023.

Ms. Jatuporn Wilai Kaew, CEO of Primo Service Solution Public Company Limited (PRI), a comprehensive real estate service provider, stated that the company continues to grow under the concept of "Super Living Services," seeking opportunities to expand into new business areas across upstream, midstream, and downstream services to meet all consumer needs in one place, aiming to become a Happy Maker that creates comfort in living spaces. Recently, they launched Wyde Interior, a subsidiary specializing in comprehensive design and interior decoration services, partnering with Mr. Kittiphan Pothiwangtrakul, former managing director and founder of Wan Furnish Co., Ltd., who has extensive experience in the furniture business. Together, they have established a joint venture named Wyde Furniture to produce and distribute furniture.

“Wyde Interior has expertise in design and decoration, understanding the needs of both project clients and individual customers. Mr. Kittiphan is knowledgeable in furniture production and installation. This collaboration perfectly combines the strengths of both parties and will enhance the company’s service offerings, allowing customers to receive comprehensive services in one place, fostering continuous growth,” Ms. Jatuporn said.

Mr. Tanai Thanachanan, Chairman of Primo Service Solution Public Company Limited (PRI) and CEO of Wyde Interior, added that Wyde Interior has previously offered consulting, design, and installation services in both custom-made and ready-made package formats, catering to both mass and luxury markets. With Wyde Furniture, the company will be able to produce furniture for homes and condominiums that better meets the needs of all customer segments.

The company plans to develop affordable furniture for everyday use, including built-in, knock-down, and loose furniture such as kitchen sets, wardrobes, shoe cabinets, desks, dining tables, beds, etc. They aim to target project owners and individual customers seeking furniture for both personal use and rental across all price levels and segments. The factory is expected to begin production in early Q3 2023 on over 3 rai of land in Samut Sakhon, a prime location for transportation and distribution, initially producing furniture for delivery to condominiums. Additionally, the company plans to expand its home decor product lines and develop its own brand in the future.

Mr. Kittiphan Pothiwangtrakul, former managing director and founder of Wan Furnish Co., Ltd., now a director at Wyde Furniture, expressed his honor and pleasure in collaborating with Wyde Interior, a subsidiary of Primo Service Solution Public Company Limited (PRI). With over 20 years in the furniture industry, he has witnessed continuous changes and growth opportunities in the furniture business. He believes that in 2023, consumer demand for furniture will significantly increase due to new real estate projects expected to grow from the previous year. This presents an opportunity for Wyde Furniture to grow together and become a leader in the production and distribution of furniture and home decor products that meet all consumer needs.

Primo Service Solution Public Company Limited (PRI) is a leading provider of comprehensive real estate-related services in Thailand, with over 11 years of experience. The company operates under three main business groups: 1. Upstream Services – Pre-Living Services, such as construction management consulting, architectural design, structural work, civil engineering, and system work, as well as training and skill development services; 2. Midstream Services – Living Services, including management services for condominiums, housing estates, shopping malls, buildings, and offices, premium apartment services, and comprehensive real estate buying, selling, and rental services; and 3. Downstream Services – Post-Sale Living Services, such as housekeeping and maintenance services, as well as interior design and decoration.