Asset World Corp Public Company Limited (AWC), a Thai real estate developer focused on comprehensive lifestyle solutions, has been honored with the prestigious “Thailand’s Top Corporate Brands 2022” award as the organization with the highest corporate brand value in Thailand for the year 2022 in the real estate development sector, with a brand value of 74.556 billion baht. This recognition was presented at the ASEAN and Thailand’s Top Corporate Brands 2022 event organized by the Master’s program in Brand Management and Marketing at Chulalongkorn University, in collaboration with the Stock Exchange of Thailand. The award ceremony was presided over by Professor Dr. Bundhit Eua-arporn, President of Chulalongkorn University, at the university's auditorium.

Walaipha Traisorat, CEO and Managing Director of Asset World Corp Public Company Limited (AWC), stated, “AWC is extremely proud to receive this prestigious award as the organization with the highest corporate brand value in the Thai real estate development sector, ranked by the Faculty of Commerce and Accountancy at Chulalongkorn University, a leading higher education institution recognized internationally, in collaboration with the Stock Exchange of Thailand. This reflects AWC's commitment to building an organization and developing a brand by offering unique characteristics aimed at becoming a progressive and sustainably growing real estate business group, while creating value for all stakeholders to strengthen the country as a sustainable global destination.”

The key to AWC's strong corporate brand is the unique brand DNA that is expressed through distinct products and services, creating awareness and setting new standards for the Thai real estate industry. This includes: 1) Unique Trend with different lifestyles; 2) Unique Offering with products and services that precisely meet needs; 3) Unique Design inspired by historical stories, lifestyles, and culture; 4) Unique Memorable Experience that maximizes customer satisfaction and creates joyful moments; and 5) Unique Sustainable Value delivered to all stakeholders through community involvement and consideration in all operations, making AWC's projects stand out in the market and exceeding customer expectations.

The “ASEAN and Thailand’s Top Corporate Brands 2022” award is organized by the Master’s program in Brand Management and Marketing at Chulalongkorn University in collaboration with the Stock Exchange of Thailand to honor organizations with the highest corporate brand value in Thailand and ASEAN. This event has been held for the 13th consecutive year, utilizing the “CBS Valuation” tool, which measures brand value based on the financial statements of companies listed on the stock exchange over a continuous three-year period, integrating marketing, finance, and accounting concepts to accurately calculate the financial value of corporate brands without bias.