L&E builds on its success as a leader in international lighting services by launching a new business, “L&E Beyond,” targeting the Entertainment Technology market. This new venture will provide comprehensive lighting, sound, and visual systems for the entertainment industry, including theater productions, television shows, music videos, concerts, and exhibitions. This move comes in response to the recovery opportunities in the entertainment sector during the Post-COVID-19 period, aiming to enhance the ecosystem and elevate the quality standards of Thai entertainment in line with global trends. The company has secured the project for The Voice All Stars, showcasing the grandeur and quality of its systems through this renowned program. They are also set to unveil cutting-edge Virtual Production technology imported from abroad soon, while expanding their market presence both On-ground and Online.

Ms. Arocha Kittiwitthayakul, Manager of the Entertainment Lighting Department at Lighting and Equipment Public Company Limited (L&E), a leader in lighting services in the ASEAN region, stated that the company has launched a new business under the name L&E Beyond to operate as a Production Solution Provider, offering comprehensive services in lighting, sound, visual technology, and advanced Entertainment Tech for various entertainment sectors, including theater productions, television shows, music video shoots, concerts, and exhibitions. This initiative builds on the company’s strengths as a Total Lighting Solution Provider, already equipped with a factory producing high-quality lighting fixtures and bulbs for projects.

“The entertainment industry has continuous recovery opportunities in the Post-COVID-19 period, as evidenced by the demand for lighting systems for productions in the first half of 2022, which doubled sales compared to the first half of 2021. L&E also provides visual services through LED screens to numerous major retail clients. At the same time, the company has partnered with experts in quality sound systems and has collaborated with rapidly advancing entertainment technology companies during the COVID-19 period. By combining the strengths of all systems, we see a great opportunity to launch this new business to provide comprehensive services, helping to enhance the ecosystem of entertainment system services and elevate the quality standards of Thai entertainment with technology,” Ms. Arocha said.

The trend in production work within the entertainment and event industry, including concerts globally, is showing significant improvement, driven by advancements in lighting technology that offer better performance at lower costs, new display systems such as 3D screens, and higher safety standards for equipment. Additionally, storytelling technologies are incorporating new innovations like Virtual Technology, adding excitement to the industry. The company is committed to leveraging its quality standards to support the market as a comprehensive service provider while also providing opportunities for smaller suppliers to take on higher-quality production work.

Ms. Arocha further stated that the company has recently secured a contract to provide comprehensive lighting, color, sound, and visual systems for The Voice All Stars, a famous singing competition on ONE 31. They will provide over 400 international standard lights, including more than 100 high-quality fixtures produced directly from L&E's factory, such as LED PAR, LED PIXEL BAR, LED PIXEL TUBE, and LED Strip, along with a complete sound and display system to ensure a grand and spectacular filming experience for this new season. The first episode aired on July 17 and received positive feedback from viewers.

Additionally, the company is introducing new technology related to Virtual Production to enhance the creation of special shows within the program, with plans to showcase this technology to viewers and provide further details soon.

Moving forward, the company will aggressively enter both On-ground and Online entertainment production and event markets, including music videos, concerts, award shows, films, series, and product launches, addressing the needs of all customer segments and situations. They are ready to fully launch advanced Entertainment Tech that the company has invested in importing from abroad, utilizing new technologies to elevate the industry in line with global trends.

Lighting and Equipment Public Company Limited (L&E) is a leading manufacturer and distributor of lighting fixtures and equipment in Thailand and the ASEAN region. The company is confident in expanding into this new market, supported by its long-standing strengths in research, development, production, sales, and after-sales service, all of which meet international standards and prepare the company to embrace new innovations in the industry and technology for the future.