In the face of the global challenges of 2026, including economic issues, oil prices, and geopolitics, businesses and workers are warned that traditional thinking may no longer be safe. The 'Futuristic Mind' skill is therefore essential for people in this era. Consequently, CREATIVE TALK, in collaboration with Supalai Public Company Limited, is organizing the 'SUPALAI Presents CREATIVE TALK CONFERENCE 2026' (CTC2026) under the theme 'The Festival of Futuristic Minds' from June 19-20, 2026, at PARAGON HALL, SIAM PARAGON.

Mr. Sitthipong Sirimaskasem, CEO and founder of RGB72 and CREATIVE TALK, stated, 'Over the past 15 years, the CREATIVE TALK CONFERENCE (CTC) has continuously grown, becoming the largest community of business professionals in the country, accommodating over 10,000 participants nationwide, with the primary goal of promoting sustainable business growth.' However, 2026 marks another year where workers and businesses must confront difficult and challenging situations, whether it be economic issues, fluctuating oil prices, or geopolitical circumstances influenced by both internal and external factors. These crises have become significant catalysts indicating that traditional methods of thinking and working are no longer sufficient. The three signs that indicate workers and businesses can no longer rely on old ways of thinking to move into the future in 2027 are:

1. Technology: The rise of AI increasingly highlights that traditional working methods may no longer suffice. Workers must collaborate with AI as a norm. However, workers should not only possess basic skills in using AI but must be proficient in utilizing AI to enhance their work and develop new skills that AI cannot yet replicate as effectively as humans.
2. Customer Behavior: Today's customer behavior changes rapidly. Customers no longer make purchasing decisions based solely on traditional thinking; they seek in-depth and comprehensive information to inform their choices, considering economic and social factors. This leads customers to scrutinize product selection more carefully, not just in terms of price but also in terms of value, quality, and brand trust. As economic constraints increase, customers filter down to brands they genuinely trust before making a purchase. Therefore, building brand trust is crucial for long-term success.
3. Global Movements: Businesses are not isolated in their markets but are interconnected with the global economy, technology, and consumer behavior on a global scale, including reliance on resources from around the world. This shows that viewing business solely within the context of the domestic or local market may lead to overlooking the impacts on the business and underestimating the situation.
If organizations fail to foresee global changes, they will not be able to adapt in time, potentially leading to businesses that believe they are safe facing dire consequences next year. Thus, business leaders and workers must possess a 'Futuristic Mind' or the ability to look ahead and recognize clear future signals, understanding how current events will impact the future. This will serve as a compass to navigate current challenges and prepare Thailand to move forward into the future together in 2027.


CTC2026 focuses on six key topics that will be presented in a new format to create a competitive advantage and prepare for the future:
1. Creativity: This is a time when innovative ideas are crucial for creating new solutions to survive and address immediate challenges, ensuring life and business can grow purposefully.
2. Marketing Intelligence: Marketing alone is no longer sufficient; combining marketing with data creates intelligent marketing. Everyone has access to data and is ready to collect it, shifting from 'Guess work' based on intuition to 'Best work' based on data-driven decisions for accuracy.
3. Technology AI: Technology does not replace humans; instead, we must use technology to enhance our capabilities and intelligence.
4. Business & Entrepreneurship: Today's world requires individuals who think and engage in business, as business is about survival, growth, and continuity. Working without generating revenue is precarious; making money and creating quality jobs is the formula for business success.
5. People Performance: Teams are the heart of a company, but today's leaders must reset their understanding and adapt, especially as technology disrupts the labor market.
6. Well-being: The future is not just about longevity but about maintaining good health over time. A good life leads to good work, and good work contributes to a good life.

Mr. Traitecha Tangmattatham, Managing Director of Supalai Public Company Limited, stated, 'The challenge for today's executives is not just managing the growth of teams and businesses but balancing 'internal matters' and 'external matters' simultaneously. Internal matters involve strengthening the organization with discipline in financial structure and cost management, while external matters require understanding the clearly changing customer behaviors, especially in the real estate business. The decision to purchase a house or condominium is often one of the largest financial commitments in a person's life. Today's customers do not decide based solely on appearance or trends; they prioritize value, functionality, and long-term quality of life. It is becoming clear that people view homes as 'real living spaces' more than ever, serving as areas for relaxation, work, and family simultaneously. Therefore, the challenge for businesses today is not just to develop projects faster or in greater quantity but to understand how customers 'actually live,' using data to inform decisions, enabling Supalai to design products that truly meet long-term needs. Thus, organizations that will compete successfully in the future may not be those that grow the fastest but those that manage their internal operations with discipline and continuously create value aligned with the evolving lifestyles of people.'

CTC2026 this year has been designed to be distinctly different from previous years, starting with decoding the identity of the community that has followed CREATIVE TALK for 15 years, including office workers, entrepreneurs, marketers, creators, and executives. This group is characterized by being fast learners with a growth mindset who do not want to remain stagnant, leading to the theme 'The Festival of Futuristic Minds,' which shifts the focus from asking 'What can we do to make the work interesting?' to 'What are our people interested in, and how can we design experiences that meet their needs?' This transforms the typical seminar into a fun festival where participants can choose their own learning paths, meet new people, try new things, and feel that self-development does not always have to be stressful. The event will blend CONFERENCE | FESTIVAL | MENTORING | WORKSHOP | BUSINESS NETWORKING in a large-scale venue at PARAGON HALL, featuring 4 STAGES | 70+ SESSIONS, along with a Festival Zone that brings together curated partners and solution tools.

Special! All Access ticket holders will experience the latest activities designed based on real learner behaviors, including:
● Skill Passport: A passport that 'maps' and designs a personal learning journey, addressing the pain point of attendees overwhelmed by numerous sessions, similar to walking into a restaurant with an extensive menu. This system will help organize paths based on skills they wish to develop (Marketing, Business, AI, Creativity, People, Well-being) so they can leave with the skills they intended to acquire, not scattered.
● AI Night: An engaging space to experience technology and AI in a fun, accessible, and friendly atmosphere, shifting from passive listening on stage to an interactive area for experimentation, conversation, and exchange, allowing workers to feel they can apply it practically.
● Certificate & Biggest Workshop: Hands-on experiences and certificates that enhance full learning effectiveness.

The SUPALAI Presents CREATIVE TALK CONFERENCE 2026 (CTC2026) will take place on June 19-20, 2026, at PARAGON HALL, SIAM PARAGON, for entrepreneurs, marketers, creators, executives, and workers looking to adjust their lens on the future.

Tickets for the SUPALAI Presents CREATIVE TALK CONFERENCE 2026 (CTC2026) can be purchased at https://www.zipeventapp.com/e/ctc2026
For more details, follow at https://creativetalkconference.com/ or on all CREATIVE TALK social media channels.